We’ve split gaming into hyper casual and non-hyper casual, as the two have continued their extremely different  trajectories in terms of user behavior.

Gaming held onto its crown as the biggest mobile vertical, with 33% of all downloaded mobile apps now games.

Table of ContentsMobile app trends and promotion strategy in 2021buy keyword installsgoogle play aso Mobile app trends and promotion strategy in 20211.

The mobile gaming industry was valued at USD $165 billion in 2020, and with increased projected growth is predicted to hit USD $180 billion in 2020.2.

Asia is still the biggest marketplace, making up USD $41 billion of the total value.

The number of mobile gamers grew from 1.2 billion to 1.75 billion, marking an increase of 46%.3.