OUR STORYASHITA believes fine jewelry doesn’t have to be plain and traditional to be luxurious.
Our founder, Ashita Dhadda, was inspired by the city she grew up in - the city that feels like home.
Walking the streets of New York City, looking at all the colors and shapes around her, she felt inspired to create something unique.
Her vision was to bring the colors around her to life and translate that feeling of vibrancy through her jewelry.
AFFORDABLE LUXURYWith us, you get factory-direct pricing.
No supplier, no distributor, and no storefront sales means no exorbitant price tag.
Our StoryASHITA believes fine jewelry doesn’t have to be plain and traditional to be luxurious.
Our founder, Ashita Dhadda, was inspired by the city she grew up in - the city that feels like home.
Walking the streets of New York City, looking at all the colors and shapes around her, she felt inspired to create something unique.
Her vision was to bring the colors around her to life and translate that feeling of vibrancy through her jewelry.Affordable LuxuryWith us, you get factory-direct pricing.
No supplier, no distributor, and no storefront sales means no exorbitant price tag.
Designed and made in Manhattan, our luxurious pieces are delivered directly to your door at the lowest cost possible.Ethical StandardsOur pieces are handmade by expert craftsmen we trust.
In our era of self-expression, the online gold jewelry market is surprisingly stale.
Shocked by the lack of variety, Ashita Dhadda decided to launch her own jewelry brand.
Whereas most e-commerce start-ups stick to traditional styles, Ashita New York veers off into new, uncharted fine jewelry territory: colorful gold.
In the masses of fine jewelry, Dhadda couldn’t find a single vibrant piece that was as full of life as her style and personality.
Dhadda and her friends desperately wanted to stand out in “colorful, quality jewelry,” she says.
“Not the same plain and simple gold jewelry that everyone wears.” With the March launch of her new brand, the online market will finally meet a line of high-quality fine jewelry that celebrates self-expression with all of its diverse and vibrant styles.
Handcrafted BeautyEach ASHITA piece is carefully handmade and assembled by our expert craftsmen.
Fine jewelry and Occasion Jewelry is a work of art that requires meticulous dedication so each piece can be made beautifully.Vibrant DesignsWith us, standing out is easy.
We created a dazzling collection of exclusive designs and Pantone colors so each piece is vibrantly distinct.
New York City is HomeFrom the sketchbook to your hands, everything is crafted in our state-of-the-art manufacturing facility in Manhattan.
Founded in the United States, we avoid import tariffs, lowering our costs and enabling us to deliver affordable luxury direct to your door.
ASHITA believes fine jewelry doesn’t have to be plain and traditional to be luxurious.
Our founder, Ashita Dhadda, was inspired by the city she grew up in - the city that feels like home.
Walking the streets of New York City, looking at all the colors and shapes around her, she felt inspired to create something unique.
Her vision was to bring the colors around her to life and translate that feeling of vibrancy through her jewelry.Affordable LuxuryWith us, you get factory-direct pricing.
No supplier, no distributor, and no storefront sales means no exorbitant price tag.
Designed and made in Manhattan, our luxurious pieces are delivered directly to your door at the lowest cost possible.
Did you know that gold jewelry is not necessarily expensive?
It’s bold, vibrant and playful.
From the 14-karat gold stacker rings to the diamond-encrusted necklaces, each one of ASHITA's collections is handcrafted with flair.
In fact, the two words that truly befit this label would be: millennial minimalism - as it transforms the traditional into contemporary.
And, whilst some restrict wearing gold jewelry to occasions only, ASHITA believes otherwise.
Color: The Ultimate C-WordIf there’s one maxim that the world swears by, it is that ‘actions speak louder than words.’ And, whilst actions have the upper-hand, the designers at ASHITA stress that colors do too.
In our era of self-expression, the online gold jewelry market is surprisingly stale.
Shocked by the lack of variety, Ashita Dhadda decided to launch her own jewelry brand.
Whereas most e-commerce start-ups stick to traditional styles, Ashita New York veers off into new, uncharted fine jewelry territory: colorful gold.
In the masses of fine jewelry, Dhadda couldn’t find a single vibrant piece that was as full of life as her style and personality.
“Not the same plain and simple gold jewelry that everyone wears.” With the March launch of her new brand, the online market will finally meet a line of high-quality fine jewelry that celebrates self-expression with all of its diverse and vibrant styles.
Born into a family of New York jewelers, Dhadda believes the quality of her colorful collection is as crucial as its purpose.
Did you know that gold jewelry is not necessarily expensive?
It’s bold, vibrant and playful.
From the 14-karat gold stacker rings to the diamond-encrusted necklaces, each one of ASHITA's collections is handcrafted with flair.
In fact, the two words that truly befit this label would be: millennial minimalism - as it transforms the traditional into contemporary.
And, whilst some restrict wearing gold jewelry to occasions only, ASHITA believes otherwise.
It deems every moment as an occasion and occasions must be accessorized for.Color: The Ultimate C-WordIf there’s one maxim that the world swears by, it is that ‘actions speak louder than words.’ And, whilst actions have the upper-hand, the designers at ASHITA stress that colors do too.
ASHITA believes fine jewelry doesn’t have to be plain and traditional to be luxurious.
Our founder, Ashita Dhadda, was inspired by the city she grew up in - the city that feels like home.
Walking the streets of New York City, looking at all the colors and shapes around her, she felt inspired to create something unique.
Her vision was to bring the colors around her to life and translate that feeling of vibrancy through her jewelry.Affordable LuxuryWith us, you get factory-direct pricing.
No supplier, no distributor, and no storefront sales means no exorbitant price tag.
Designed and made in Manhattan, our luxurious pieces are delivered directly to your door at the lowest cost possible.
OUR STORYASHITA believes fine jewelry doesn’t have to be plain and traditional to be luxurious.
Our founder, Ashita Dhadda, was inspired by the city she grew up in - the city that feels like home.
Walking the streets of New York City, looking at all the colors and shapes around her, she felt inspired to create something unique.
Her vision was to bring the colors around her to life and translate that feeling of vibrancy through her jewelry.
AFFORDABLE LUXURYWith us, you get factory-direct pricing.
No supplier, no distributor, and no storefront sales means no exorbitant price tag.
Did you know that gold jewelry is not necessarily expensive?
It’s bold, vibrant and playful.
From the 14-karat gold stacker rings to the diamond-encrusted necklaces, each one of ASHITA's collections is handcrafted with flair.
In fact, the two words that truly befit this label would be: millennial minimalism - as it transforms the traditional into contemporary.
And, whilst some restrict wearing gold jewelry to occasions only, ASHITA believes otherwise.
Color: The Ultimate C-WordIf there’s one maxim that the world swears by, it is that ‘actions speak louder than words.’ And, whilst actions have the upper-hand, the designers at ASHITA stress that colors do too.
Our StoryASHITA believes fine jewelry doesn’t have to be plain and traditional to be luxurious.
Our founder, Ashita Dhadda, was inspired by the city she grew up in - the city that feels like home.
Walking the streets of New York City, looking at all the colors and shapes around her, she felt inspired to create something unique.
Her vision was to bring the colors around her to life and translate that feeling of vibrancy through her jewelry.Affordable LuxuryWith us, you get factory-direct pricing.
No supplier, no distributor, and no storefront sales means no exorbitant price tag.
Designed and made in Manhattan, our luxurious pieces are delivered directly to your door at the lowest cost possible.Ethical StandardsOur pieces are handmade by expert craftsmen we trust.
In our era of self-expression, the online gold jewelry market is surprisingly stale.
Shocked by the lack of variety, Ashita Dhadda decided to launch her own jewelry brand.
Whereas most e-commerce start-ups stick to traditional styles, Ashita New York veers off into new, uncharted fine jewelry territory: colorful gold.
In the masses of fine jewelry, Dhadda couldn’t find a single vibrant piece that was as full of life as her style and personality.
Dhadda and her friends desperately wanted to stand out in “colorful, quality jewelry,” she says.
“Not the same plain and simple gold jewelry that everyone wears.” With the March launch of her new brand, the online market will finally meet a line of high-quality fine jewelry that celebrates self-expression with all of its diverse and vibrant styles.
In our era of self-expression, the online gold jewelry market is surprisingly stale.
Shocked by the lack of variety, Ashita Dhadda decided to launch her own jewelry brand.
Whereas most e-commerce start-ups stick to traditional styles, Ashita New York veers off into new, uncharted fine jewelry territory: colorful gold.
In the masses of fine jewelry, Dhadda couldn’t find a single vibrant piece that was as full of life as her style and personality.
“Not the same plain and simple gold jewelry that everyone wears.” With the March launch of her new brand, the online market will finally meet a line of high-quality fine jewelry that celebrates self-expression with all of its diverse and vibrant styles.
Born into a family of New York jewelers, Dhadda believes the quality of her colorful collection is as crucial as its purpose.
Handcrafted BeautyEach ASHITA piece is carefully handmade and assembled by our expert craftsmen.
Fine jewelry and Occasion Jewelry is a work of art that requires meticulous dedication so each piece can be made beautifully.Vibrant DesignsWith us, standing out is easy.
We created a dazzling collection of exclusive designs and Pantone colors so each piece is vibrantly distinct.
New York City is HomeFrom the sketchbook to your hands, everything is crafted in our state-of-the-art manufacturing facility in Manhattan.
Founded in the United States, we avoid import tariffs, lowering our costs and enabling us to deliver affordable luxury direct to your door.
Did you know that gold jewelry is not necessarily expensive?
It’s bold, vibrant and playful.
From the 14-karat gold stacker rings to the diamond-encrusted necklaces, each one of ASHITA's collections is handcrafted with flair.
In fact, the two words that truly befit this label would be: millennial minimalism - as it transforms the traditional into contemporary.
And, whilst some restrict wearing gold jewelry to occasions only, ASHITA believes otherwise.
It deems every moment as an occasion and occasions must be accessorized for.Color: The Ultimate C-WordIf there’s one maxim that the world swears by, it is that ‘actions speak louder than words.’ And, whilst actions have the upper-hand, the designers at ASHITA stress that colors do too.