How do your customers behave when they visit your website?

What makes them lead your product “add to cart” or exit your site?

Every answer related to customers' behaviour and steps, once they visit an online store, is a customer journey.

A customer’s journey is a documented behavioural scenario that creates a map of the virtual footprints of your customer.

It might sound crazy, but with marketing solutions like Commerce Cloud, everything is possible.Today, the customer journey is not a straight line but leads dramatically from marketing to sales to service.

With the help of Salesforce’s Commerce Cloud, you can view that journey and make it efficient to buy and repeat.Before directly diving into how Commerce Cloud works, let’s check for the phases a customer leads through.Stepping stones of Customer Journey -Awareness- Whether social media ads or word of mouth of existing customers, brand awareness spreads through various mediums.

Searching for the best Salesforce customization and configuration services?

Atocloud's Professional Salesforce Customization Services can help in creating a customized code infused with features that can achieve complex business logics.Contact Now - https://www.atocloud.com/our-services/salesforce-customization

Whether an extensive business or small, achieving the best performance goals is the same concern.

For that, businesses should understand the fact that if you do not convert a hot lead, your competitor will.

But as you are here, at Atocloud, let us introduce you to Salesforce’s Sales Cloud and help grow faster in a smarter way.

Here is how?From prioritizing and routing leads automatically, Salesforce’s cloud also manages a complete pipeline from lead to close.

It saves the sales team's time from guiding them in the sales cycle and using their time from admin pains.

Ultimately, it resolves the guesswork and improves productivity.

They design Salesforce cloud to support complex B2B buying relations, where everything is in vast amounts, including payments, cart items, negotiation, specific pricing, etc.

However, with the help of the cloud, B2B businesses get a whole new edge set of technology, so customers, sales reps & partners, don’t suffer from those old time-consuming processes.The Salesforce solution offers a smooth multichannel relationship, an extraordinary buying experience, and makes life easy for sales reps with an integrative customer view.

Ultimately, it enhances one to one buying experience and personalisation.

However, the saddest truth is, businesses are using fed up technologies and expecting to get the growth.

Features of B2B Commerce Cloud- From multiple convincible features, we have chosen the list of most crucial ones.Enhance quick possibilities to online store for B2B businessHelp to build more personalised products and store for each potential customer  Optimised processes for numerous ordersGlobalisation of online B2B business with multiple languages and currency capabilityResponsive solution for all medium phones, tablets and desktops.Rapid, efficient and simple processes save time for both parties.

We know the B2B Commerce features are worth attracting, or you might think of implementing them.

To stay relevant, sustainable and on time, businesses are working hard from both marketing and sales sides.

However, if they are not aware of Pardot, you are probably missing the best part of the Salesforce marketing automation solution.The trustful B2B marketing portal blurs the line between sales and marketing with the help of innovation, technology, and techniques.

So how does Pardot benefit from business from the three aforementioned bits of help?Automating marketing process  Providing personalizationReconnect inactive leadsTracking customers' engagementAttract sales-read prospects Maximise ROI with data-driven marketing and sales campaignsMake sure you enjoy all the latest marketing technologiesTrack customers' social media, email, sales with the help of web data, after connecting with CRMBesides these, marketing automation solutions help businesses in many other ways through marketing like email, social media and inbound.

It also engages prospects through digital advertisement, landing pages and forms.

Before knowing how the implementation of Commerce Cloud can power your eCommerce business and how it becomes an eCommerce solution in the new normal?Do you know what is the new normal for eCommerce business?The gigantic amounts of traffic, people who just stepped up into eCommerce platforms, and one who used to hide cards started adding products on cards and whatnot.

Yes, it was clear for years that in the coming years, online stores will overtake everything.

But we did not know it’s just a corner away, and it will happen within 90 days.

Pandemic makes customers manage with new normal but the question is, whether eCommerce businesses are ready to serve each one of them with the same intensity, personalisation and energy?

Well, Commerce Cloud can do that for you.Let’s know how?

In the way of managing gigantic amounts of customer data, including demographics, interactions, email campaigns, preferences, purchase histories, touchpoints and much more, companies go through a full-packed busy week & weekends.

How would you get the time to create alternative possibilities for your business?

Well, what if you have a solution for faster Integration & unlock data from any system?

Yes, Salesforce has gained a solution for you, called the MuleSoft Anypoint Platform.Before taking you in the way of introducing MuleSoft, we let you know even why data integration is so important?Introducing the Importance of data integration-A CRM platform is a collection of your company’s software and hardware from where they collect all the data.

According to one report of MuleSoft, “Even an average organisation has a vast collection of 900 applications.” In which they have on-premises hardware and software, cloud apps and legacy infrastructure.

But when you do Salesforce CRM integration, the data can flow from, to, or between them.

Salesforce Commerce Cloud has changed the face of CRM-based eCommerce.

While platforms like Magento & Shopify dominated the market, the introduction of Salesforce Commerce Cloud has altered the statistics by bringing together sales, marketing, service & more.At Atocloud, we help your online business unleash the power of the Salesforce Commerce Cloud by creating a platform that is high-performing, optimized, and exceeds your customer’s buying experience.

From creating responsive stores to impactful email flows & A/B testing campaigns, you can rely on our professionals for end-to-end B2C and B2B Commerce cloud implementation & management.Want to see how?

Most of the time buyers don’t buy things, but you make them buy.

Do your sales representatives spend every inch of their time between selling?

We hope you know the answer!

However, if you don’t, ask your sales team.

Aren’t they spending it generating quotes, writing proposals, closing deals and getting approvals?

Even though an automated & revolutionary CRM extension like Salesforce CPQ is here, why struggle with the process?However, if you are not aware of the efficiency & power of this robust sales system, we are here to introduce CPQ (Configure, Price, Quote).

Implement a fresh, renewed Salesforce system for your business or migrate your existing CRM to Salesforce.

Atocloud is ready to assist you in implementing various Salesforce products: https://bit.ly/3cZuG0Q

Salesforce is the most widely used tool for Client Relationship Management(CRM) due to the versatility it offers to any business organization.

Development of Salesforce in any business firm takes place when automation and communication in different branches of the organization such as sales, marketing, finance, etc are required.

Atocloud helps you to implement a fresh, renewed Salesforce system for your business or can also migrate your existing CRM to Salesforce.

Our team is ready to assist you in implementing various Salesforce products.Read More - https://www.atocloud.com/our-services/salesforce-development

Does your business face short- and long-term cash flow issues?

Don’t take it lightly, it can vastly affect your business growth & revenue.If you are ignoring it over dealing lockdown ease or working on getting business back in the flow, Artificial Intelligence of Salesforce Einstein can serve the favour.

Though numbers don’t lie, here are some numeric stats to prove the point:According to the data on small business insights: “Late payment increased 7.8 days for small business in between February to May 2021 and decreased the revenue 28%.”But don’t they can lower the loss just by forecasting the cash flow?

Despite that, it is not late to start over!Staring tips to overcome cash flow issues by forecasting:Preventing shortfall in the first placeRegularly using & creating cash flow statementsKeep updating seasonal dip insights for necessary precautionsUse modern-day tools to increase accuracyDefining Cash flow issues-When a business struggles to pay its debts because of the due payments, it has cash-flow issues.

Or say, when money under a business funnel does not meet its requirements of account payable, it means they do not manage their cash flow.

How to create a short-term cash flow forecast?From one week to 90 days, looking for the near future forecast serves more confidence for customers.Start with short-term money inLook for how money comes into the business and enhance your salesAdd in short-term money outLook for how you will pay out moneyHow to create a long-term cash flow forecast?You can forecast as long as you like, but we advise at least doing it for 12 months or you can forecast it for up to 3 years as well.Consider payments related to findings, huge maturities & investmentsInclude projection from finance & sales termsLook for seasonality and historical business recordsHow Salesforces’ AI helps in improving cash flow? 

In present conditions & emerging technologies, do you also find your business situations out of the syllabus of the marketing book?

Adapting your marketing to new norms could be hard, especially when your business serves something opposite of these standstill conditions.

So how do you find a solution?

Well, thankfully, Pardot is here to escape.Let’s know how Pardot can help?

How can Pardot help in adopting new norms?

Pardot is marketing automation which is a software platform and can automate your sales and marketing engagement.

A product of Salesforce (the world’s #1 CRM), Pardot is the most trusted SaaS tool for B2B marketing automation.

It is developed to help users crack the toughest marketing segment, B2B, which involves a complex sales funnel.At AtoCloud, a leading Salesforce development firm, we know this platform in & out and help you deploy its stunning features to grow your organization.

From setting up Pardot to integrating it with CRM and automating customer communication through elaborate campaigns, you can rely on our team of experts for end-to-end servicesRead More - https://www.atocloud.com/our-services/salesforce-pardot

Customize your Salesforce exactly the way you want it with Atocloud, that increase your revenue, ROI and productivity of sales & marketing.Connect with Salesforce experts today: https://www.atocloud.com/our-services/salesforce-customization#Salesforce #SalesforceCustomizationServices #SalesforceCRM #Atocloud #SalesforceDevelopers

Are you leading an organisation of mobile workers?

And looking for a solution to resolve the complications like communication gap, dispatching, tracking, scheduling, work ease and more.

Then you need to know about Salesforce Field Service.

On-site fields like manufacturing, child care, professional services, retailers, waste management, financial services, telecommunicators and you name it, Field service can cover all.

They designed the management tool of Salesforce service cloud to offer efficiency & speed to countless industries.Well, as you just uncovered the tool, it's our duty to help you dive deep into its features, advantages and knowledge of this exceptional Salesforce mobile app.

Get moving!Salesforce Field Service (Short Insight)- Salesforce field service is a management tool by Salesforce to help field services, efficiently & rapidly.