Social media is not the reason the pandemic hasn’t been conquered.
Krispy Kreme’s new Xbox doughnut. | Image: Krispy Kreme
Krispy Kreme has created an Xbox doughnut. The fluffy doughnut is a marketing collaboration with Microsoft to celebrate 20 years of Xbox, and will be sold at Krispy Kreme stores, cabinets, and online across the UK and Ireland between August 2nd and August 22nd.
The doughnuts won’t come equipped with CPUs, GPUs, or SSDs, but you might be able to win that type of hardware in the form of an Xbox Series S. As part of this marketing campaign, Krispy Kreme is also giving away Microsoft’s latest mini Xbox. You’ll need to purchase a dozen of the new Xbox doughnuts for a chance to win a console, and Krispy Kreme will include a month of Xbox Game Pass Ultimate with every dozen doughnuts bought.
Welcome to the next generationIntroducing... The...
One of the world’s biggest video game companies is reeling after a state discrimination and sexual harassment suit kicked off a firestorm of controversy within the company. California’s Department of Fair Employment and Housing sued Activision Blizzard last week, alleging that the company fostered a “breeding ground for harassment and discrimination against women.” Following a […]
Ramco Cements total income was up 17.33% to ₹1,239.99 crore during the quarter under review as against ₹1,056.79 crore in the corresponding period of the previous fiscal
After announcing that threads were on the way earlier this year and teasing the feature on Twitter, Discord is now introducing the long-requested way to make conversations in bustling servers more comprehensible. Starting today, any server with “community” features enabled will be able to transform messages into threaded conversations across mobile and desktop. Threads are […]
Bank of Baroda said that the incoming professional will hold office for a period of 3 years and the compensation will be based on the experience and suitability of the candidates
Ulster County residents in upstate New York making less than $46,900 annually were randomly selected to receive $500 per month for a year.
HeyTea led a RMB 100 ($15 million) A round in upscale Seesaw Coffee as the Chinese bubble tea chain ups its investment in coffee, ChinaVenture reports. The proceeds will be used for storefront expansion, supply chain upgrading, and digitization. Seesaw, a Shanghai-based a specialty coffee chain, operates more than 30 stores across five first-tier cities in China. [ChinaVenture]
Photos by Joey Roulette / The Verge
After years of preparation and billions of dollars spent on the project, Amazon founder Jeff Bezos got to be one of the first people to ride a rocket built by his other company, Blue Origin, to the edge of space. But the event itself was also a chance for Bezos to promote a third investment in the wider Amazon portfolio: EV startup Rivian.
Throughout the broadcast, Rivian’s electric pickup truck and SUV could be seen shuttling Bezos and his fellow astronauts around — an unsurprising decision considering Amazon now owns more than 10 percent of the EV startup after leading and participating in multiple funding rounds. The hosts of Blue Origin’s livestream made sure to let everyone watching know what they were seeing, too.
Plus: Telegram security probed, CISA boss confirmed, and more In Brief Cloud-based IT provider Cloudstar has been hit by ransomware, taking down its systems. It said it is currently negotiating with the crooks that infected its computers.…
(New York Academy of Sciences) The Blavatnik National Awards for Young Scientists announce the 2021 laureates. Each will receive $250,000, the largest unrestricted scientific prize for America's most innovative young faculty-rank scientists and engineers. Winners include:Kay M. Tye, a neuroscientist at the Salk Institute for Biological Studies in La Jolla, Calif..Mircea Dinc?, an inorganic chemist at MIT.Andrea Alù, an electrical engineer and physicist at the Graduate Center, CUNY.
The past year or more has taught B2B marketer many lessons, especially the importance of creating digital first experiences that are credible, authentic and relevant to specific buyers. As part of the digital transformation of marketing, many B2B companies have adjusted their go-to-market approach to satisfy the changing customer expectations that have evolved during the pandemic.
One of those adjustments in B2B marketing has been the increasing role of influence in delivering credible, authentic and relevant digital experiences. Our initial B2B Influencer Marketing research from 2020 showed that going into the pandemic, confidence in working with B2B influencers was very high as were expectations of outcomes.
Despite the growing confidence in working with B2B influencers over the past year, today there are important questions to be answered as more B2B brands enter the realm of influence and grow more sophisticated with the practice.
Much of B2B influencer marketing has emphasized working with industry experts external to the organization, but what about growing influence from within? How does influencer marketing work across departments? How do employee advocacy, growing executive influence and working with industry influencers intersect to deliver better customer experiences and marketing performance?
At TopRank Marketing we are proud to work on influencer content marketing and executive social programs for some of the biggest B2B brands in the world. We also know that our blog community represent a wealth and depth of B2B marketing experience. We invite you to share that expertise in our 2021 State of B2B Influencer Marketing Survey.
Your insights will help elevate the practice of B2B Influencer Marketing and help the industry see what's working, what's not and where the future of influence is in 2021 and beyond.
For the 2021 report, we'll be collecting data on all aspects of influencer marketing for B2B brands as well as insights from practitioners like you.
In the 45 page 2020 report we featured key findings and statistics about strategy, tactics, budgets and measurement as well as B2B influencer marketing case studies from SAP, LinkedIn, Cherwell Software and Monday.com. We also highlighted influencer marketing insights from B2B executives at Adobe, AT&T Business, IBM, MarketingProfs, Salesforce, SAP, Traackr, Treasure Data and more.
For the 2021 report, we'll be sharing insights on growing marketing momentum with influence, the next level of Always-On influence, new best practices, budgets, technology and measurement plus all new case studies and insights from B2B marketing professionals. We've also been working on a fresh list of the most influential voices in the B2B world on the topic of influence in marketing and their predictions for the future.
If you have worked with influencers in the past year, then you'll have valuable insights to share. You can also enter our giveaway of five $100 Amazon gift cards and early access to the findings of the report.
The survey takes just a few minutes and that investment in time will go a long way towards helping answer some of the key questions about working with internal and external influencers.
Optimizing marketing experiences with influence represents one of the most important digital growth strategies in 2021 and beyond. Take the 2021 survey today and join us in helping B2B marketers at all levels of influencer marketing experience level up their strategy, best practices and operations to build momentum in 2021 and beyond.
The post Share Your Expertise in the 2021 State of B2B Influencer Marketing Survey appeared first on B2B Marketing Blog - TopRank®.
Yesterday, we learned that Honor would hold a global press conference on August 12. At the event, the ex-Huawei brand will release the much-anticipated smartphone ...
The post Honor Magic 3 Sketch Shows Design Similar To Huawei Mate 40 Pro appeared first on Gizchina.com.
China is accused of locking up at least a million Uyghurs and forcing some to work for little to no pay.
The fresh funding was led by Sequoia Capital India’s accelerator program, Surge, and other investors included India Quotient and Taurus Ventures
Is this a full-blown rugged Nokia phone?
The 2022 Lexus RX L is the latest member to receive the Black Line treatment. Spanning 4.4-inches longer and with a more upright rear design than a standard Lexus RX, the L model adds a third row of seats to make it a genuine seven-seat crossover. And with the RX L Black Line series, you don’t need to penalize aggressive … Continue reading
ByteDance had been valued at $180 billon in a round of funding in December, the Wall Street Journal reported.
Property registrations saw a sharp recovery in June. Record low interest rates, good schemes, discounts, are among the key drivers boosting outlook for the sector even as stamp duty cuts have been rolled back
The 10-year debt of US$100 million from Bank of Baroda will be used to fund and complete Ola Futurefactory's first phase.