Alipay operator prices itself as most expensive IPO of all time Alibaba has announced the initial public offering (IPO) of its financial services arm, Ant Group, and is aiming for the world’s biggest-ever float measured by cash raised.…
Mars looks mighty appealing in the latest rover postcard from far away.
(George Mason University) Massimiliano (Max Albanese), a cybersecurity researcher and associate professor of information sciences and technology at George Mason University, developed the app, myBallotBox, to help voters locate drop-off boxes for mail-in ballots. It's available from Apple in its app store.
The Lenovo Legion Phone Duel is a gaming phone designed for predominantly horizontal use, and you can buy it now.
That redesigned rear camera array makes yet another appearance.
Minecraft players have been able to play without a Microsoft account for the past six years that the company has owned the game, but that will change in 2021, the official Minecraft blog announced yesterday. Players who own the original version of the game and do not switch to a Microsoft account will be unable to play.
The game has existed in two separately developed versions since its 2011 launch on consoles. Previously, the original Minecraft: Java Edition used Mojang accounts, while Minecraft: Bedrock Edition, the name for the console and Windows store version of the game, used Microsoft accounts. After this change, the accounts will be the same, but there’s still no crossplay: you still won’t be able to play with friends using the...
Teradata veteran talks up his new home at InterSystems as best of both worlds Interview Tech history comes in waves. One minute you’re riding a crest, the next you’re wiped out. Just ask Scott Gnau, former CTO of Hortonworks, the company once seen as the figurehead of the big data boom.…
Nokia has provided further details on its endeavour to put 4G connectivity on the Moon after being named by NASA as a partner. The company’s pioneering Bell Labs research division is developing the first low-power and end-to-end LTE solution that’s able to handle the rigours of space and the Moon. Marcus Weldon, CTO at Nokia... Read more »
The post Nokia unveils further details on NASA partnership to put 4G on the Moon appeared first on Telecoms Tech News.
National advertisers are eager to spend in communities that are starting to come out of lockdown — or in some cases have been out of lockdown for some time.
The post ‘We popped champagne corks’: Local media is reaping the rewards of a slow reemergence of advertising spend appeared first on Digiday.
To mark the launch of our new manifesto – setting out The Drum’s editorial mission to help readers solve their problems – we’re christening today Solutions Day on thedrum.com. And to set the tone, over the course of 24 hours our team of worldwide journalists will be spotlighting 24 recent examples of times when our industry demonstrated its remarkable talent for solving problems.
Problem: B2B marketers were heavily dependent on events to explain their often expensive and complex products and services. In a pandemic, however, tried and tested methods just weren’t cutting it.
Solution: Business marketers had to concoct plans to move from boring, methodical and rational strategies to ones that more entertaining, engaging and emotional.
As tried-and-true B2B tactics become less effective, here’s some advice from businesses marketers who have made the leap on creating a new playbook amid Covid-19:
Don’t be afraid to play for laughs. B2B ads with humor or established brand characters are scoring in 2020, per research from the B2B Institute at LinkedIn.
Dial up the UX or else. The expectations set in the consumer world for high-quality, frictionless digital CX have had a significant impact on B2B marketing.
Feel good about leveraging empathy. Marketing that dials up human relevance and emotion have scored well for B2B brands – and will likely continue to do.
“We must instead take a page from consumer brands, going a level deeper and taking the time to think about how we can develop a meaningful relationship at the right level with our customers as people,” says Carla Piñeyro Sublett, the chief marketer of equipment testing company NI.
“Filling inboxes with unopened emails and throwing up banner ads only contributes to a go-to market strategy that is noisy.”
Read more Problem Solved articles in our Solutions Day hub.
These are our in-depth best practices for keeping yourself (and just about everything else) clean and Covid-19 free.
An existing recall of popular diabetes medication metformin has been expanded over the presence of an impurity that may increase cancer risk. The expanded recall comes from Marksans Pharma Ltd. and covers the brand name Time-Cap Labs. Two different strengths of the drug have been recalled, but the company notes that patients shouldn’t immediately stop taking the recalled medication. The … Continue reading
Image: Riot Games
Riot’s tactical shooter Valorant is entering its third season, which the developer is calling Act 3, on October 13th, and we’ve just seen the last of the update’s new additions: an Australian agent named Skye joining the roster and bringing with her some pretty nifty supernatural powers.
The character, a more passive agent with a penchant for nature and non-human companions, can summon birds for scouting and even a dog you can embody and scour the map with to perform reconnaissance and stun opponents.
Skye marks the 13th agent in Valorant’s lineup, and her scouting and healing abilities will surely shake up play quite a bit, which is why Riot is not dropping the character officially until October 27th. That gives the studio a bit of...
(Michigan State University) With a nearly $2.6 million grant from the National Institutes of Health, Michigan State University researchers are using nanoscopic particles to turn the body's own cells into weapons that cancer won't see coming.