STO- A short brief: STO- Security token offering is also a fundraising process and the investor is issued with a coin/ token representing their investments.

Unlike an ICO, STOs abides by some regulatory conditions varying according to particular regions and this is one of the major reasons for people preferring STOs more than ICO these days as it assures security and sustainability.

As mentioned before, the demand and popularity for STOs are very much alive and is rapidly growing by every passing day.

So, if you are planning to create and launch your own security tokens, it is very essential that you carry out unique marketing strategies for your STO to reach a wide range of customers and stand out from the existing competitors in the market.

Now, let’s look at some of the ways to market your STO, which will help you reach your audience, quickly and effectively!Cues to market your STO: Whitepaper: The first and foremost step of marketing your STO is creating a whitepaper.

Your whitepaper should have all the necessary information about the purpose and benefits behind your STO and should be written in an effective as well as user-friendly way, as to give a clear idea about your STO to the customers.

Cryptocurrencies offer never-ending, profitable business opportunities and the demand, and popularity for them is rapidly growing with every passing day.

Recently on March 4th 2020, The Supreme Court lifted the Reserve Bank Of India’s ban on cryptocurrencies which wide-opened opportunities for investors from India.

Because of this, there are many new exchanges coming up in India, in the next year that support multiple cryptocurrencies such as Ethereum, Bitcoin, Ripple and more including fiat money.

This is also an indication that the global crypto market is going to further expand and promises a bright future for potential investors.

It is expected that blockchain based cryptocurrency applications will take over the future of businesses.

Cryptocurrency applications with blockchain technology offers numerous advantages to the users such as Swift TransactionsEfficiency User privacy and anonymity Blockchain Immutability High-end security Accuracy of dataExperts say that, even though few authorities may try to ban the usage of  cryptocurrencies, they believe that the government will bring in solutions to facilitate usage of Bitcoins in a well planned manner.

ICO stands for Initial Coin Offering and has been a constant buzzword in the financial market.

It is an alternative fundraising mechanism for startups to raise funds for their new projects by selling their crypto tokens in exchange for fiat or other cryptocurrencies.There are some crucial services that you can follow for a successful ICO launch.

Let’s see them below:Pre-Launch:Build a strong PR and Marketing campaign to help generate expected results.An elaborative and educative Whitepaper that presents the ventures prospect to potential ICO investors.A detailed prospectus to concisely convey the details and product benefits.A detailed and intuitive Landing Page comprising all the necessary information for investors with social proof.

A foolproof Smart Contract developed to automate and standardize various businesses.And morePost-Launch:A proper state-of-the-art dedicated exchange listing.A custom-built Blockchain software for a strong foundation for the venture towards cryptocurrency.And much moreNow how to get started with this?You can get in touch with Blockchain App Factory, the ICO Launch leaders in the market.

They have launched numerous ICOs successfully and their track record doesn’t stop there.

The digital coins designed to work as a medium of exchange are replacing the paper currency we are all familiar with.

Although the notion was introduced back in 2009, it was properly developed and went into circulation a few years later.

Today’s financial market is abundant with hundreds of crypto coins, ranging from the most popular like Bitcoin to Ripple, Litecoin, Ethereum and Dogecoin.

As a result of the cryptocurrency boom, the entire digital market has been drastically reshaped.

Besides the development of the coins themselves, the following services have emerged:Wallet DevelopmentExchange Software DevelopmentICO Development & MarketingSmart Contracts DevelopmentBlockchain technology allows individuals to not only transfer but also earn and keep track of their online transactions via a personalized wallet.

The built-in 2-factor authentication combined with the multi-currency feature makes it appealing to businessesSecure and fast transactions are guaranteed by the exchange software platform permitting to list coins and tokens for exchange.

A short time back, in early 2018, major crypto markets like Japan and South Korea demonstrated high premiums with regards to Bitcoin.

After that, beginning with the introduction of several regulatory frameworks by South Korea to minimize local premiums that included the prohibition of cryptocurrency trade with foreigners in the regional market, premiums in these major markets have dropped by a large extent.Due to the prevailing lack of supply and the relatively increased demand in certain markets, Bitcoin is trading at a premium in specific regions – some regions particularly higher than others.The OTC Bitcoin market in Hong KongAfter the prohibition of crypto trading by the People’s Bank of China, regional Chinese banks were instructed not to collaborate with local bitcoin exchanges to avert individuals and enterprises from the trade of digital assets.

Over the course of time, the Government of China has also stopped payments processors like AliPay from processing Bitcoin exchange-related transactions, this is according to information put out by Chinese Blockchain Publication 8BTC.These haven’t deterred individual investors from continuing their investment activities, even after the ban.

Investors then sell USDT for the HKD (Hong Kong Dollar).

On OKEx, USDT trading points towards a premium that ranges from 2% – 4%.South Korea and JapanA majority of fiat-to-crypto exchanges in SK and Japan more or less follow price trends of the USA spot market with regards to Bitcoin.

The price indicated on Kraken, Gemini, and Coinbase is moving around 8345 US$, this points towards a mild premium of less than 0.25%.

Especially for a business that is highly on-demand like an ICO, marketing decides the stability and future of the business.

So, to sustain and stand out from the existing competitors, effective marketing strategies is what will help you.

To sustain in the long runThere are many new advancements in the current marketing strategies that are more effective, also less expensive when compared to traditional methods.

A carefully planned and well executed SEO strategy can attract customers and sustain the project in the long run.

To gain maximum exposureIt is essential to gain maximum exposure for your ICO, to shine over your competitors and reach a global level audience.

To maintain customer relationshipsFor any business, it is important to maintain strong customer relationships to build a reputation and keep them engaged with your project.

Today, there might be a lot of regulated alternatives like the security token offering (STO) and the initial exchange offering (IEO).

Let us read on to find out.The influencing factorsThe cost of creating an ICO is contingent upon a few factors.

Any token development company will have to take into consideration these factors before promising on a cost for any company that wants to launch its own ICO.The complexityWithout question, the first factor that influences the cost of an ICO is the complexity of the project.

The cost will be proportional to the number of features and functionality is involved in the project.The timelineICOs have been subjected to a lot of negative publicity.

However, it also depends on the complexity of the project.You might have a team of in-house experts who will take care of this part period if that is the case, your project cost would increase gradually.

This increase in cost is bound to be parallel to the increase in the salaries for employees.The architectureThe technical architecture gives a tangible form to your idea.

With so many chaos going around the business involving cryptos, many people had a misconception that the future for cryptos are at stake or crypto businesses have perished.

Even though it was one of the most popular fundraising mechanisms, People were uncertain about going with ICOs for their business because of the rumours of the  hack threats.

Considering these above mentioned statements, ICO’s are definitely raising back up and are changing their pace.

If you want to attain ICO creation services to raise funds for their business, there is no better time than now.

Things you should know before diving into the ICO businessUnderstanding the importance of a  clear-cut IdeationMany ICO businesses do not work out, or face a downfall because of the lack of a proper idea.

Few strategies such as token burning, buyback tokens, airdropping etc will help preserve the value of your ICO and sustain it in the long run.

According to the advisory and research heavyweight Gartner, the revolution that is blockchain’s promise will unfold in approximately five to ten years.

Gartner’s Senior Director Analyst Fabio Chesini commented that the trend now being seen with blockchain is very similar to the proliferation and development of the internet.

There is an ongoing power shift, prompted by the utilization of blockchain.

This pattern of unbundling and reintermediation is also predicted to occur with value exchange, which ultimately unbundles reintermediation even further.The following timeline is projected in blockchain’s journey towards the mainstream:2019: Blockchain proponents face disillusionment, as implementations disappoint while experimentation is the “best” position of blockchain projects.

This disillusionment leads to reduced interest in the tech and in markets.

2021: The tech progress and practical use cases assisted by blockchain are consistent, this pushes the market in its way out of the trough witnessed in 20192023: Scalability and interoperability become a reality within blockchain platforms.

And, it just gets easier and better by the day with new remarkable advancements in the technology.

Blockchain platforms consist of a chain of blocks where the information is stored and they are encrypted with strong cryptography.

Transparency With Google play store and Apple’s app store approving apps for sale, the process seems to be unpredictable and considered unfair.

And the stores make their own decisions, leaving the customers with no proper clarification.

Digital walletsDigital wallets allow users to conduct payments in a seamless manner and store their digital currency value safely.

Better advertising modelsBlockchain technology, with its innovative advancements also brings in new ways for advertising the application.

Many of us are aware that ever since the advent, blockchain technology has been evolving tremendously and disrupted almost every major business.

Cryptocurrencies being the limelight of the digital business sphere, is depending on blockchain technology and its advancements to take the business to the next level, which is the main reason for the market growth, as budding entrepreneurs prefer blockchain based crypto business to attain huge profits and benefits.

Blockchain technology is a globally distributed ledger that helps with recording, securing, and verifying transactions.

Blockchain brings in a multitude of advantages to businesses, and customers.

Blockchain also offers immutability, i.e transactions once recorded, cannot be altered or interchanged.

Thus, the user’s personal information and the asset information will be completely safeguarded.

Let’s admit that the digital world has changed a lot in the last several years.

The Blockchain era we are living in today has introduced to the business some major innovations and has become the new frontier in the financial industry.

With new technologies applicable to a big variety of industries, startups became attracted by the idea of the Initial Coin Offerings (ICOs) aiming at bypassing the highly regulated capital funding process demanded by both investors and banks.

When deciding to launch your own ICO, it is critical to follow a strategic set of steps targeted at giving you the maximum amount of exposure.

Produce and legitimize a tokenAfter the product is created, it is time to create an asset in the form of a token.

Whether it is based on the bitcoin or ethereum, your ICO has to undertake the process of legalization in order to comply with the respective country’s rules and regulations.Compose a whitepaper All the technicalities of your product have to be covered in the whitepaper.

Almost every major industry has transformed its businesses digitally, but there are still a few hesitating because of the security threats involved, which is understandable.

But, with the advent of blockchain technology, it is time to bid goodbye to such threats.

The industry is far-reaching, comprising hospitals, clinical services, medications, research and development, nursing homes, home healthcare, etc.From the moment a patient reaches out to a doctor, there is several information to be gathered, such as the age of the patient, identity, previous or existing health conditions, medications consumed by the patient currently, etc.

Thus, the amount of data to be safely stored are in bulk, but the current centralized medical record management system isn’t a viable option because of issues like inefficiency, lack of security, interoperability, etc.

But EMR is confined to patient’s information, medical charts, history from only a single doctor or a hospital whereas EHR is a collective digital data or records of the patient’s information, medical charts and history, test results from various doctors whoever consulted the patient over the years.For your better understanding, let’s further look at the major differences between the two.Differences between EMR and EHREMR(Electronic Medical Record)Digital medical charts of a patient from one particular sourceRestricted to be shared outside the individual practice involvedPatient’s records cannot be moved easily outside the concerned hospitalUsed majorly for diagnosis or treatments for patientsEHR(Electronic Health Record)Collection of digital medical charts of a patient on the wholeReal-time information streamlined to multiple service providersPatients can access and move their records as per their preferenceAccessed mainly for decision-making purposesWhy blockchain-based EMR and EHR medical records?

Blockchain brings in better collaboration, which helps with better patient care and more accurate diagnosis and treatment.

Blocko is a Samsung-supported initiative which has just launched in the United Arab Emirates, following fundraising efforts in the APAC and Europe regions.

The South Korea-based provider has entered the UAE in the wake of the April 2018 launch of the Emirates Blockchain Strategy.

Intended to take full advantage of blockchain technologies, the strategy looks to convert 50% of UAE State transactions into the blockchain platform by the year 2021.

In addition to drastically improving effectiveness and efficiency, the two pillars of productivity, blockchain will enable individuals to process their transactions according to their subjective needs, specifically lifestyle, and employment.

By deploying blockchain technology into its financial infrastructure, the UAE government expects the following tangible benefits (more specifically, it expects to save):11 billion AED worth of documentation/transactions processedPrinting of 398 million documents annually77 million labor hours annuallyBy deploying blockchain in secure transacting, each client will be furnished with a unique identification number that directs to their data on the secure chain.

Blocko enters the UAE market with huge expectations, and is set to actualize the UAE Government’s promise into reality for its state enterprises, private businesses, and citizens.

There might have been points of criticism that put down the credibility of ICOs but anything said, it cannot be denied that they played a major role in heralding the glory and goodness of the decentralized ledger technology to the whole world.Even to this day, ICOs occupy a premium position in the blockchain landscape.

A blockchain marketing company is expected to be constantly updated with all the latest trends when it comes to ICO marketing.One of the best parts about ICO marketing is probably its most vulnerable weakness – since ICOs are completely unregulated, the rules of marketing are almost a constant globally.

We will discuss a few of those pointers that need to be uncompromisingly considered when marketing your ICO.Defining high-level strategyA strategy for your ICO is extremely important even before you commence the development of your ICO.

You should know answers to a few basic questions like the problem that you’re trying to solve and the pain-point the problem causes.

All these efforts culminate at building an active community that intensely talks about your ICO.Managing the communityThe success of your ICO depends on the magnitude of enthusiasm that you are able to generate in your community.

The content includes but not limited to blog posts, podcasts, infographics, videos, press releases, social media content… And even white paper and website!