Ahead of this season, influencer marketing agency execs say here’s been a lift of between 20-30% from last year in requests for holiday influencer campaigns.
The post ‘Everyone is grasping for nostalgia and happiness’: Why marketers are ringing in the holiday season with more influencers appeared first on Digiday.
Instagram turns influencer branded content on its head, giving advertisers greater control
Instagram has rolled out features that will give digital marketers new branded content options for its Instagram Reels and Live products, the Facebook-owned social media platform recently announced. AdAge
Write to Reward Your Reader
The Harvard Business Review takes a look at the role and power of rewarding your reader in writing, an element that applies especially well for the material content marketers write. Harvard Business Review
Google Ads’ Smart Bidding Enhances Predictions & Insights
Google has launched updated features to its Google Ads offering, with new smart bidding to offer more relevant predictions and new insights, the search giant recently announced. Search Engine Journal
Only A Tiny Fraction of Ad Spending is Allocated to Media Focused on African Americans
The top 20 advertisers increased advertising spending by 15.6 percent between 2011 and 2019, yet only a small portion of overall ad spend has been focused on this demographic, according to recently-released survey data. MarketingCharts
Instagram's Testing a new FAQ Option for Direct Interactions with Business Accounts
Instagram has conducted tests for a more interactive frequently-asked-questions (FAQ) offering, a new feature that would give brands a new way to reach customers on Instagram, the social media platform recently announced. Social Media Today
Hubspot and Howard University partner for Center of Digital Business
HubSpot and Howard University have joined forces to create a new Center of Digital Business, focusing on experiential learning opportunities, the organizations recently announced. Marketing Land
Instagram will exceed 1 billion users worldwide this year, a milestone originally predicted for 2023
Instagram is poised to top the one billion user mark this year, which represents an estimated year-over-year user base growth up from 8.4 percent to 22.9 percent for 2020, according to recently-released report data. Business Insider
YouTube Will Start Inserting Ads into Non-Monetized Content, Updates Rules Around Facial Recognition
Creators using YouTube may begin seeing ads in their non-monetized videos, a change announced in the Google-owned video platform's newly-updated terms of service. Social Media Today
The Most Popular Email Clients in 2020
A newly-released survey of web-mail clients shows that the two most popular email clients, Apple's iPhone and Google's Gmail, have a combined 65 percent share. MarketingProfs
Study Finds Disconnect Between B2B Marketers And Buyers
B2B buyers find more value in user reviews, product tours, and videos, while many B2B marketers continue to prioritize long-form written content, according to recently-released survey data of interest to digital marketers. MediaPost
ON THE LIGHTER SIDE:
A lighthearted look at “brand purpose marketing” by Marketoonist Tom Fishburne — Marketoonist
A New Study About Color Tries to Decode ‘The Brain’s Pantone’ — Wired
TOPRANK MARKETING & CLIENTS IN THE NEWS:
TopRank Marketing — 2021 CX retail trends: How to defy the decline of brick-and-mortar — The Future of Customer Engagement & Experience
TopRank Marketing — 14 Expert B2B Influencer Marketing Predictions for 2021 — Brian Solis
Lee Odden — Advice for Influencers from Brands and Agencies — Jason Falls
Lee Odden — How to Create Your B2B Digital Marketing Strategy for 2021 (and beyond) — Stream Creative
Lee Odden — 60 Best SEO Quotes From Experts And Influencers — Himanshu Tyagi
Have you found your own favorite B2B marketing story from the past week of industry news? Please let us know in the comments below.
Thanks for joining us for this abbreviated Thanksgiving holiday week edition of the B2B marketing news, and we hope that you'll return again next Friday for another full round-up of the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news.
The post B2B Marketing News: B2B User Reviews, Instagram’s New Branded Reels, Writing To Reward, & Google’s Refined Smart Bidding appeared first on B2B Marketing Blog - TopRank®.
Holiday sales will smash records, customers’ online shopping challenges, and how retailers can serve up shopping experiences fine as wine.
The post Key Insights: Holiday sales predictions, milestone dates, and consumer online shopping challenges appeared first on ClickZ.
Azure revenue up 48 per cent, pretty much everything Redmond makes is up Microsoft on Tuesday reported $37.2bn in revenue for the first quarter of its fiscal 2021, an increase of 12 per cent year over year and more than investors had anticipated.…
Incoming calls on your Android may go straight to voicemail due to issues with your phone's SIM card or its Bluetooth and Do Not Disturb settings.
A new report suggests Apple will have some new AirPods next year.
California has become ground zero for gig worker status as a major lawsuit and a nearly $200 million ballot measure campaign heat up.
Ensuring retention is even more important than monitoring sales.
Australia's Super Bowl is on this Saturday.
'One India One Gold Rate' is an initiative offering uniform gold rate across all states in the country for 100 per cent BIS hallmarked gold
(American Association for the Advancement of Science) In collaboration with partner institutions, and to promote biosystems design research, Science Partner Journal BioDesign Research will hold its first international conference in December.
Two Windows 10 feature upgrades will reach end of support in the next seven weeks, the congestion caused by decisions Microsoft made earlier this year as the coronavirus pandemic began.To read this article in full, please click here(Insider Story)
All of the major US telcos have formed an alliance with other wireless industry players to research 6G technology. The so-called Next G Alliance is designed to ensure North America is a leader in shaping the next generation of wireless technology and its eventual deployment. Susan Miller, CEO and President of ATIS, says: “As countries... Read more »
The post Verizon, AT&T, T-Mobile and others form 6G alliance appeared first on Telecoms Tech News.
"We're seeing behaviors by companies and consumers that are just not consistent with the national narrative that this economy is hanging by a thread," Jim Paulsen said.
Bring the Alexa voice assistant into your car at bargain basement prices.
Today we’re taking a peek at an iPhone Mini concept mockup that looks like a cross between iPhone 12 and the most recent PALM phone. The concept was concieved over a year ago by the creator named Ruslanlatypov, Founder and Art Director of a group of creators that run under the name LS.Graphics. This little baby of a phone was … Continue reading
99% of the mobile-indexing URLs are restored and 55% of the canonical URLs are restored.
Please visit Search Engine Land for the full article.
Federal scientists want to study how the virus interacts with wildlife—but they say a Trump appointee is stopping them.
My backlog is huge, and I'll bet yours is too. Here's how I actually get through it, without sucking the fun out of playing.
(University of Missouri-Columbia) Researchers at the MU School of Medicine partnered with Roche Diagnostics to evaluate a cloud-based product called NAVIFY® Tumor Board that integrates all relevant clinical data for a tumor board into a single digital dashboard accessible to everyone. During a 16-month clinical study of the dashboard, researchers found NAVIFY Tumor Board significantly reduced the amount of time doctors and nurses across multiple specialties spent preparing for tumor board meetings.