Done right, city pages can be an integral part of your local SEO strategy. Here's how to target and optimize them for local search.The post How to Target Multiple Cities Without Hurting Your SEO via @lorenbaker appeared first on Search Engine Journal.
The one silver lining in our current reality is the “virtual event.” Sure, we’re all stuck at home, but at least we can have several entire marketing conferences beamed directly to our laptops.
Granted, there’s a distinct lack of cocktails and networking opportunities. You have to supply your own drinks and try to convince your own pets to follow you on LinkedIn (currently mine are still mulling it over).
[caption id="attachment_29172" align="alignnone" width="300"] "Sorry, we only have Facebark."[/caption]
The latest conference to go virtual is industry stalwart Pubcon, celebrating its 20th year. This search-centered event never fails to round up fascinating speakers with a ton of experience in search and content marketing.
Here are my top five can’t miss sessions for Pubcon’s Virtual 2020 Conference.
Keynote: How to Optimize Marketing Experiences with Influencer Content
Speaker: Lee Odden, CEO, TopRank Marketing
Time: Thursday, October 15th, 1:00-1:40p (All times Central.)
Our team at TopRank Marketing, under Lee’s leadership, has been perfecting the art and discipline of B2B influencer marketing for at least a decade. Now, fresh off of our 2020 State of B2B Influencer Marketing, Lee’s ready to take strategic, sophisticated influence to the next level. It’s all about CSI — no, not David Caruso in sunglasses, but Content, Search and Influence working together to drive ROI.
Human-Centered Keyword and Content Strategy
Speaker: Elmer Boutin, SEO Director, GTB
Time: Wednesday October 14th, 11:10-11:40a
SEO isn’t about writing for robots anymore; it’s writing for the way humans search and trusting the robots to keep up. This session promises to teach how to create a content strategy for human-centered CEO, including metrics and measurement.
Speaker: John Mueller, Webmaster Trends Analyst, Google
Time: Wednesday October 14th, 9:00-9:40a
When Google talks, marketers listen. The tech giant never gives away too much of how their algorithm works, of course. But we’ll take whatever we can get. John has over a decade of experience at Google, so his perspective on search trends is sure to be well worth your time.
Developing Eye-Catching Content: Five Timeless Lessons from a Pandemic
Speaker: Phillip Thune, CFO, Textbroker International
Time:Wednesday October 14th, 2:30-3:00p
The pandemic didn’t create the need for high-quality content. But like so many other changes, COVID-19 highlighted and magnified that need, and it’s causing marketers to re-evaluate their content strategy. In-person sales conversations and trade shows are off the table. Marketers are cranking up their content production — which means it takes something extra to make your content stand out from the rest. Phillip brings a consultant’s eye to the problem with his session.
Conversational UX, AI and Chatbots
Speaker: John Lawson, CEO, ColderICE
Time: Wednesday October 14th, 1:50-2:20p
What does SEO look like when there’s no longer a SERP? Voice search and chat are the next frontiers for intrepid marketers. This session promises to address the shift from visual to voice, including what the big movers and shakers are doing and how marketers can keep up.
Stunning Insights Are Virtually Assured
Tune into Pubcon 2020 for all of the above and more, and keep an eye on the TopRank Marketing blog for highlights and takeaways.
What sessions are you looking forward to? Let me know in the comments.
The post Five Can’t-Miss Sessions from Virtual Pubcon 2020 appeared first on B2B Marketing Blog - TopRank®.
Photo by Chris Welch / The Verge
Amazon Prime Day 2020 begins in the early hours of Tuesday, October 13th, lasting through Wednesday night. That’s when you’ll see some of the year’s best deals go live, but there are plenty of worthwhile sales happening already. If you want to see what Amazon and other retailers have available right now, check out the deals below.
Just so you know, we’ve only included products that are available for less than the previous lowest price. We’ll keep this post updated with links for new products as they become available, and we’ll strike through products that are sold out.
Samsung Galaxy Buds Live
Samsung’s bean-shaped Galaxy Buds Live are steeply discounted at Woot. Prime subscribers can get them for $135 (usually $170). This matches the...
Peloton removed tags related to the QAnon conspiracy theory from their at-home fitness platform in accordance with its policies, a spokesperson said.
(The University of Hong Kong) An engineering team led by Dr Paddy Chan Kwok Leung at the Department of Mechanical Engineering of the University of Hong Kong (HKU) has made an important breakthrough in developing the staggered structure monolayer Organic Field Effect Transistors, which sets a major cornerstone to reduce the size of OFETs. The result has been published in the academic journal Advanced Materials. A US patent has been filed for the innovation.
Photo by Win McNamee / Getty Images
Facebook has removed a post where President Donald Trump falsely claimed the novel coronavirus was less deadly than an ordinary flu. Earlier today, Trump wrote on Facebook and Twitter that America had “learned to live with” the upcoming flu season, “just like we are learning to live with” COVID-19 — which, Trump incorrectly asserted, is “in most populations far less lethal!!!” Facebook confirmed to CNN that the post was removed for breaking its rules against COVID-19 misinformation.
Twitter did not remove a tweet with the same message, but it added a warning label and restricted interactions with the post.
As CNN reporter Donie O’Sullivan tweeted, Facebook has pledged to remove COVID-19 misinformation that can “contribute to imminent...
Do you have an optimized architecture? This means that your solution maximizes efficiency and minimizes costs. You’ve selected the right cloud resources to configure the best storage systems, databases, and compute platforms—at least that’s what you think.What I’m seeing out there, over and over again, is the selection of the wrong cloud resources for the wrong reasons. Cloud providers are pushing something that maximizes their revenue rather than being right for you.
[ Also on InfoWorld: When hybrid multicloud has technical advantages ]
So, here are three cloud architecture secrets that you’ll never hear from your cloud provider:To read this article in full, please click here
Checkouts of digital books from a popular service are up 52 percent since March. Publishers say their easy availability hurts sales.
I often sit on my sofa and hum tunes that I made up in my head. While doing that, I also imagine that my automatically gets converted to a beautiful musical piece. Google‘s new machine learning algorithm experiment, Tone Transfer, makes that fantasy come true — at least to an extent. The idea is simple. Go to the Tone Transfer site from your Android phone or desktop (Windows or Mac), select “Add your own,” and record your 15-second hum or tune. You can use your voice, tap on your table, or play an actual instrument. Google’s machine learning algorithm will… This story continues at The Next WebOr just read more coverage about: Google
(Princeton University, Engineering School) Researchers at Princeton University have developed a tool that flags potential biases in sets of images used to train artificial intelligence (AI) systems. The work is part of a larger effort to remedy and prevent the biases that have crept into AI systems that influence everything from credit services to courtroom sentencing programs.
Distributed Denial of Service (DDoS) attacks are now everyday occurrences. Whether you’re a small non-profit or a huge multinational conglomerate, your online services—email, websites, anything that faces the internet—can be slowed or completely stopped by a DDoS attack. Moreover, DDoS attacks are sometimes used to distract your cybersecurity operations while other criminal activity, such as data theft or network infiltration, is underway. DDoS attacks are getting bigger and more frequent The first known Distributed Denial of Service attack occurred in 1996 when Panix, now one of the oldest internet service providers, was knocked offline for several days by a SYN… This story continues at The Next Web
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European heavyweights clash in Paris for a place in the final - live stream Racing 92 vs Saracens online from anywhere in today's huge European Rugby Champions Cup semi-final.
The two candidates originally faced off against each other in 2018, where Hagedorn emerged victorious by just 0.4 percent of the vote.