Apple News, Google News and its subsection, Google Newsstand, can drive significant traffic for publishers and content creators.
Each platform has its advantages and shortcomings.
Getting familiar with how these services work can help you maximize your opportunity for visibility.
They allow users to search for articles based on topics or publishers, and they give publishers ways to monetize via ads and tools to measure performance.
Both platforms can drive more traffic to your content (via search or their “top stories” sections) and generate ad-based revenue for your brand.Google News is available on Android, iOS and the web.
Users can access content within the “for you” and “headlines” sections, as well as by following or searching a particular topic or publisher.Google Newsstand is a tab within the Google News app, not a separate platform (a revamped Google News app replaced Google Play Newsstand in 2018).