The streaming service only launched mid-April 2020, but a lack of subscribers has caused its founders to shut down Quibi.
(Princeton University) The "mismatch hypothesis" argues that our bodies evolved to digest the foods that our ancestors ate, and that human bodies will struggle and largely fail to metabolize a radically new set of foods. This intuitive idea is hard to test directly, but the Turkana, a pastoralist population in remote Kenya, present a natural experiment: genetically homogenous populations whose diets stretch across a lifestyle gradient from relatively "matched" to extremely "mismatched" with their recent evolutionary history.
The startup bested five others from Malaysia, Myanmar, Cambodia, and the Philippines as they gave their best pitch in front of the judges and hundreds of online viewers.
To mark the launch of our new manifesto – setting out The Drum’s editorial mission to help readers solve their problems – we’re christening today Solutions Day on thedrum.com. And to set the tone, over the course of 24 hours our team of worldwide journalists will be spotlighting 24 recent examples of times when our industry demonstrated its remarkable talent for solving problems.
Problem: As a mass market brand, Budweiser has seen mass market channels become more muted.
Solution: The brewer has concoted a plan to connected with younger consumers locally in a way they can’t miss.
Bud is tapping into everyday moments to in an effort to get into 25- to 34-year-olds’ hearts, hands and refrigerators. Here’s the inside scoop on its new marketing blueprint:
The brand has recognized that its sweet spot is “the intersection between something that has social currency within a sub-community and Budweiser having an authentic way of tapping in,” according to vice-president of marketing Monica Rustgi.
Tactical examples include: Michigan getting its very own Big Sean 25oz tallboy Budweiser in honor of the rapper’s new album, Detroit 2, and the brewer declaring itself ’the official beer of the shift change’ in Philadelphia on Labor Day. Bud also bought a free lunch for those who punched the clock during the national US holiday. On top of that, it is currently campaigning to become the ’official beer’ of Utah.
“Consumers can smell run-of-the-mill marketing,” explains Rustgi.
”Even for a brand as large as Budweiser, we always want to make sure we’re right at the heart of consumers and authentically.”
Read more Problem Solved articles in our Solutions Day hub.
Smartphone companies released phones this year like clockwork, despite setbacks and delays due to the COVID-19 pandemic. Huawei, however, had more than just the new coronavirus to worry about, and, for a time, it almost seemed that the company wouldn’t make it this year. Despite and in spite of all that, the embattled Chinese giant will be putting up its … Continue reading
A refreshed design, attractive new color and bigger sizes -- the iPhone 12 is almost here.
Just ahead of the Amazon Prime Day event, you can snag the Apple Watch 3 on sale for a record-low price of just $169.
For OPPO, its Find X line is very important because all the best it always brought to the phones from this series. Currently, the Find ...
The post OPPO Find X3 Pro Renders Leaked, Showing Dual-Curved Screen appeared first on Gizchina.com.
Amazon has taken delivery of its new electric delivery truck, though it's not quite ready to help out with next week's Prime Day shopping frenzy.
A trademark for a program “iPhone for life” was revealed this week by a set of international trademark offices. This trademark was filed for by Apple and seems to be associated with mobile data carriers and Apple Partners of several sorts. The important part here isn’t the program with which this trademark will likely be associated. The important parts of … Continue reading
Former Amazon sellers said the company "killed" their sales by releasing products almost identical to their own.
Five-year legal battle pays off. Now countries have to figure out what to do Analysis Mass surveillance programs run by the UK, French and Belgian governments are illegal, Europe’s top court has decided in a huge win for privacy advocates.…
A new study has found a good reason to stop drinking sugary drinks like soda and fruit juice while breastfeeding, warning that a high-sugar diet in the months immediately following pregnancy may cause cognitive development delays in offspring. The research comes from Children’s Hospital Los Angeles and involved 88 participants who said they drank sugary beverages every day during the … Continue reading
Patients who experienced encephalophathy tended to be male, older (65, on average), and enter the hospital soon after COVID-19 symptoms set in.