And to serve diversified clientele, the need for translated and localized versions of the websites has also amplified.
Small or big, businesses now own a multilingual website, which not only helps in capturing new markets, but also builds an emotional connect with wide-ranging customers due to native language content.
Further, this also increases the chances of conversion manifold.
Numerous market studies hint that if the website content is in the customer’s native language, it impacts his/her buying decision and probability of a customer making purchases through that website is higher.
Also, it helps in creating a bond of trust with the brand or website being presented in native language.
At Express with Words, we try to break the language and cultural barrier via accurate and trustworthy translation of your content.