Photo by Amelia Holowaty Krales / The Verge
Welcome to the weekend. In tech deals world, this week consisted mostly of a few notable Prime Day 2020 leftovers that hung around after Amazon’s big shopping event. Even those are mostly done now, but in their place are some fresh, new deals you might not have seen before — that is, unless you’ve been deal-hunting on The Verge earlier this week. With every week that goes by, we’re getting closer to Black Friday, so expect the deals to start ramping up.
Whether you need a drill, laser tape measure and level, circular saw or impact driver, there's something here for you.
It looks like there won't be anything stopping you from using the DualSense with your phone.
Huawei has finally unveiled its last high-end smartphone of the year and it was pretty much as what leaks have said it would. Nothing was really left to be surprised about, including what is expected to be the constant highlight of Huawei’s flagships. As usual, the Huawei Mate 40 Pro was able to bag DxOMark’s top spots, both in regular … Continue reading
Fitbit is really banking on the free Premium membership with the Inspire 2.
Photo: Michele Doying / The Verge
Facebook’s long-awaited oversight board announced Thursday it is now accepting cases. The board, first announced by the social media behemoth in 2018, is meant to serve as an independent check on Facebook’s moderation decisions.
The board is composed of independent members from around the world, who will make final and binding decisions on what content Facebook and Instagram should allow or remove based on respect for freedom of expression and human rights. “Our focus has been on building an institution that is not just about reacting to a single movement or chasing a specific news cycle, but about protecting human rights and free expression over the long term,” administrative director Thomas Hughes said in a Thursday call with...
From SEO and paid search to conversion rate optimization and consulting, here are three different strategies you can explore for your agency today.The post Customers Want Fast Results? The Hybrid Approach for SEO Agencies via @seomonitor appeared first on Search Engine Journal.
A study analyzing patterns in online comments found that liberals and conservatives use different words to express similar ideas.
To mark the launch of our new manifesto – setting out The Drum’s editorial mission to help readers solve their problems – we’re christening today Solutions Day on thedrum.com. And to set the tone, over the course of 24 hours our team of worldwide journalists will be spotlighting 24 recent examples of times when our industry demonstrated its remarkable talent for solving problems.
Problem: Predicated by Covid-19, most major global markets are facing a downturn and consumer confidence has hit an all-time low. So, what practical steps should brands, and their agencies, take in the face of what might just be the deepest economic crisis in history?
Solution: Marketers need to do less, better and use the data at their fingertips to inform a strategy that support consumers in a challenging time.
Analysts and experts to assess the practical steps the ad industry can take in a downturn – whether they're based in Singapore, Seattle or Southbank. Here’s what you need to know:
Marketers need to remain calm and use the data at their fingertips to track (and respond to) changing consumer behaviour very closely. What they shouldn’t do is get caught in the trap of expecting consumer spend to remain moribund: if they do, they'll miss out on the falling cost of media and higher-than-normal engagement from customers stuck at home.
Brands need to build a “priority matrix” that will allow them to rank their ad spend based on actions that are either strategically important, financially important or both. This will make budgets work harder on the right brand activities.
Learning from past, and recent, recessions, businesses that innovate out of a recession by focusing on consumers will be the dominant brands of tomorrow.
Tech investment needs to remain steady in line with this, with the experts arguing that this turbulent climate has accelerated the need for organisations to shift towards digital-first models. This must continue at a fast pace if they are to survive a double dip.
Oscar Orozco, senior forecasting analyst at eMarketer, argues that history has repeatedly shown that brands who continue to sustain their marketing efforts through an economic downturn, yield higher ROI in the long-term.
“Considering current economic woes are brought on by a global pandemic, we can expect the bounce-back to be even stronger than we have seen in the past.
"With digital transformation accelerating across all verticals, marketers should shift budgets to performance marketing formats, and focus on mid and lower funnel campaigns and conversions.
“Restrategising and concentrating on attribution will lead to a faster rebound when the economic situation normalises.”
Read more Problem Solved articles in our Solutions Day hub.
This rugged slate is surprisingly cheap, given what's on offer.
Most of us know at least a handful of dinosaur names such as T-rex and raptor, but few are probably familiar with the dinosaur species known as mosasaur. A mosasaur is a marine animal. A newly discovered specimen has a long crocodile-like snout that scientists believe suggests it was able to carve out a niche in a highly competitive marine … Continue reading
Facebook previously said it would ban political ads that prematurely claimed victory while votes were still being counted.
The gaming PC and accessory maker is hosting its own event, which it calls a "digital celebration for gamers."
"Many of my clients are middle and upper class workers whose incomes and work schedules have not been interrupted during the lockdown."