User Experiences containing only shades from the same color family have fewer chances to draw audience attention.

A well-planned color palette can elevate a design from “good” to “great” while, a mediocre color palette can detract from a user’s entire experience and interfere with their ability to use a website or mobile app.Scrolling: Humans are scanners by nature.

Scanning demands for less mental effort than reading through an entire page.

So, humans scan the text until they reach something that seems important.

The four reasons why user flow is important in the design process are: communication, focus on user experience, documentation, and collaboration.Loading: A website’s loading speed is quite important.

Identifying these errors and discovering a solution to increase your site’s speed should be a high priority.Mobile UX: Mobile UX is important because mobile devices are a growing technology as it is easy, fast and readily available compared to laptops/desktops.