The ERP software package was selected from a major vendor. Bob consults with the consulting firm and finds that they have a good reputation. Another cost estimate comes from the 2016 Panorama report mentioned above, which averages 6.5% of annual revenue. During contract negotiations, some advisors play the lure and switch game by providing an A-class team, which then replaces the B or C class team when they receive an A- for another marketing attempt. There is usually nothing to test whether the system is more or less gone. Finally, over the course of a year, he finds some software that he can evaluate.

  Among the topics addressed at the 1st Meeting of Online Marketing Agencies held in Madrid, one of the most interesting was related to the future of digital communication : where are we going? Faced with this initial question raised by Alicia Senovilla, the presenter of the event, the participants in the debate gave their first arguments. First ideas of the speakers     María Redondo , The Plan Company For María Redondo, the three most important issues that Online Communication Agencies will encounter in the future are these: - Fluid information channel. Rocío Bravo , Poweraxle Rocío Bravo also highlighted three fundamental aspects that Digital Marketing is going to face soon: - The content is not adapting to the devices, nor to the different segments and audiences within social networks. Because they have more scope, because at the communication level it is easier to take the brand, conceptualize it and link it to an influencer . In addition, the client does understand this because he sees quick results.