Suppose you want to buy shoes and money is not a concern for you, I am sure that most people will go for branded shoes.
All of the above-mentioned analysis is enough toconclude the importance of branding in business life.
It takes several months or sometimes years to create a brand of your business.
You will find all successful brands serve a big purpose.
It is advisable to start with four questions you should ask yourself while defining a brand purpose : Why do you exist?What differentiates you?What problem do you solve?Why should people care?
Always keep the approach of identifying what the customers expect from you and how you can solve their problems by serving them better and better.