Jorge Medina

Jorge Medina

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Technology and aesthetics often go together, but it’s rare to see everyday consumer tech made the centerpiece of artwork or utilitarian creations. It does happen on occasion, though, the latest example of which is a project from an ingenious DIYer in Vietnam who built his own outdoor property barrier and gate pillars using hundreds of older iPhones. Each iPhone functions … Continue reading
Hi! Welcome to the Insider Advertising daily for August 10. I'm Lauren Johnson, a senior advertising reporter at Business Insider. Subscribe here to get this newsletter in your inbox every weekday. Send me feedback or tips at [email protected] A quick reminder that nominations for our upcoming list of marketing-tech executives are due by Friday.  Today's news: How TikTok influencers make money, AT&T's marketing cuts, and Amazon slashes marketing spend. TikTok influencers reveal how they're making money in 2020 despite the app's paltry monetization features Dan Whateley, Amanda Perelli, and Sydney Bradley looked at seven ways that TikTok influencers make money off of the short-form video app including brand deals, merchandising, and paid song integrations. Influencers like Tyler Bott, known as TyBott, has 2.5 million followers and charges $25 per video message sent through video-sharing app Cameo. Influencers can also earn money from affiliate marketing programs with commission rates that range between 1% and 20%.  Read the full story here. The third-largest advertiser in the US just laid off a chunk of its consumer marketing team Tanya Dua reported that AT&T recently laid off  54 New York-based employees in its consumer marketing division. The company said that the layoffs are part of an effort to focus on growth areas and address lower demand for legacy products.  The marketing cuts come as AT&T embarks on a multi-year strategy to cut as much as $6 billion in costs under new CEO John Stankey. AT&T's marketing department was recently reorganized where the consumer marketing team that was just cut was consolidated with the corporate brand team. Read the full story here. Amazon's record profits last quarter would've been impossible without an accounting change and a huge spending cut. That raises questions about future earnings growth. Eugene Kim reported that Amazon saved nearly $2.6 billion in net profits last quarter by cutting its marketing spend and through a previously announced estimate change for its server costs. In a call with analysts, Amazon's CFO Brian Olsavsky said that the company cut its marketing spend by "about a third" in the quarter to focus on its supply chain that has taken a hit during COVID-19. The cuts are equivalent to a $2.1 billion dip in marketing spend that Amazon would have normally spent during the quarter. Amazon's growth in higher-margin businesses like advertising and cloud helped offset a dip in retail profitability during the second-quarter. Read the full story here. More stories we're reading: PayPal parts with top advertising executive after shifting its marketing strategy during the pandemic (Business Insider) Tencent and its hyper-popular messaging app WeChat have become Trump's latest target. Here's how the company became a $69 billion behemoth that has a stake in everything from 'Fortnite' to Hollywood blockbusters. (Business Insider) Addison Rae is the world's top-earning TikTok star, according to Forbes. She shared the inside story of her rise to fame. (Business Insider) After taking a pandemic hit, billboard ad companies see signs of hope (New York Times) Nathan Young steps down as president of diversity advocacy group 600 & Rising (Adweek) How the alternative holding agency groups are hitting growth spurts even during the downturn (Digiday) Thanks for reading and see you tomorrow! You can reach me in the meantime at [email protected] and subscribe to this daily email here. — LaurenJoin the conversation about this story » NOW WATCH: Why YETI coolers are so expensive
The ’80s comedy has stood the test of time, even inspiring a 2009 Mythbusters episode.
India recently banned an array of Chinese apps, most notably TikTok and WeChat, but also the Mi Browser Pro; The Mi Community was blacklisted in the ... The post Xiaomi India to Launch a new version of MIUI without Banned Chinese Apps! appeared first on Gizchina.com.
Warmer air temperatures and a lack of sea ice contributed to the breakup
Facebook is extending its work-from-home policy until July 2021. The company will let employees work remote until summer of next year due to the pandemic. Facebook also expects to have up to 50% of its workforce permanently working remotely within five to ten years. Got a tip? Get in touch via encrypted messaging app Signal at +1 650-636-6268 or [email protected] Facebook is letting employees work from home until July 2021. The Silicon Valley-headquartered social networking giant has extended its remote work policy through to the summer of next year, Business Insider has learned, as the pandemic continues to rage across the US. In a statement, spokesperson Nneka Norville said: "Based on guidance from health and government experts, as well as decisions drawn from our internal discussions about these matters, we are allowing employees to continue voluntarily working from home until July 2021. In addition, we are giving employees an additional $1,000 for home office needs." Facebook joins a growing number of companies who are allowing their employees to continue to work remotely well into 2021, including Google — reflecting a growing consensus that the pandemic is highly unlikely to come to an end before the end of the year. The $755 billion company was early to allow its workers to work remotely as the pandemic spread, sending some home as early as March. It is also leaning hard on remote work as a long-term strategy for the company, and expects to have up to 50% of its workforce working remotely in the next five to ten years, CEO Mark Zuckerberg has said. Facebook had more than 48,000 employees around the world, as of March 31. Correction: An earlier version of this story misstated the month Facebook employees will return to the office. It is July 2021, not June 2021.Join the conversation about this story » NOW WATCH: How waste is dealt with on the world's largest cruise ship
Game streaming has become big news, especially in recent months, because of how it enabled gaming on almost any device, including smartphones and tablets. One class of devices that have silently been left out, however, are iPhones, iPads, and even Apple TVs. Game streaming services seem to have some difficulties with Apple’s app store policies and Microsoft is no different. … Continue reading
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 SpaceX's Crew Dragon spaceship is scheduled to return to Earth on Sunday, August 2, the final step of the private company's first crewed mission. Elon Musk has said that returning NASA astronauts Bob Behnken and Doug Hurley to Earth is his biggest concern. Musk cited the Crew Dragon spaceship's asymmetric design, which he said has a minor chance of causing the spaceship to rotate. Such a rotation, he said, could catch superheated plasma in the ship's escape thrusters as it plows through Earth's atmosphere. Visit Business Insider's homepage for more stories. After a two-month stay on the International Space Station, the two astronauts that SpaceX launched in its first crewed mission are about to journey home.  The mission, called Demo-2, launched NASA's Bob Behnken and Doug Hurley in SpaceX's Crew Dragon spaceship atop a Falcon 9 rocket on May 30. The flight resurrected human spaceflight in America after a nine-year hiatus. But neither SpaceX nor NASA can declare success until the two men are home safe. During reentry, the Crew Dragon must hurtle back through Earth's atmosphere at up to 25 times the speed of sound, which requires the spacecraft to weather temperatures up to 3,500 degrees Fahrenheit. The capsule's heat shield will deflect and absorb the energy of superheated plasma — but the forces of atmospheric reentry have a slim chance of causing catastrophe. "The part that I would worry most about would be reentry," SpaceX CEO Elon Musk told Irene Klotz of Aviation Week ahead of the launch in May. Behnken and Hurley are scheduled to undock from the space station at 7:34 p.m. ET on Saturday, then splash down on Sunday at 2:42 p.m., off the coast of Florida. You can watch NASA's live coverage of the journey here. That schedule might change, however, based on Hurricane Isaias, which is approaching some of NASA's potential landing sites off the coast of Florida. Musk said in May that his "biggest concern" about the new spaceship was the capsule's asymmetric design, which is driven by its emergency escape system (though the threat is low). "If you rotate too much, then you could potentially catch the plasma in the super Draco escape thruster pods," Musk said, adding this could overheat parts of the ship or cause it to lose control due to wobbling. "We've looked at this six ways to Sunday, so it's not that I think this will fail. It's just that I worry a bit that it is asymmetric on the backshell." Musk expressed the same concern about a roll instability, as the issue is called, during a press briefing after the company's Demo-1 mission — an uncrewed test flight of its Crew Dragon — launched in March 2019. He said he sees "hypersonic reentry as probably my biggest concern, just because of the asymmetric back shell." At the time, Musk also noted a concern about the spaceship's parachutes, which must deploy to slow down the Crew Dragon as it falls through thicker parts of the atmosphere. "The parachutes are new. Will the parachutes deploy correctly? And then will the system guide Dragon 2 to the right location and splash down safely?" Musk said at the time. As it turned out, the answers to those questions were yes.  On the Demo-2 mission, NASA has estimated a 1-in-276 chance of losing the crew at some point. The Crew Dragon has undergone extensive testing Before Behnken and Hurley left Earth, Hans Koenigsmann, SpaceX's vice president of mission assurance, was asked during a May 25 press briefing what kept him up at night in regard to the launch. He, too, pointed to parts of the reentry process. Koenigsmann named the Crew Dragon's parachutes as a concern, since their packing can't be tested until they're deployed. But he also said he's satisfied with the years of work put in to make Crew Dragon safe to fly. Hurley, meanwhile, said he and Behnken don't feel nervous. "We have full confidence that the vehicle will perform just like it's supposed to," he told CNN on June 16, during an interview from the ISS. "That being said, it's a completely different entry profile than what we are used to, or had been used to in the space shuttle." The space shuttles touched down on runways at NASA facilities. But that return process proved fatal in 2003, when the Columbia shuttle broke up upon reentry, killing the seven astronauts on board. Hurley and Behnken were both on the runway watching. The Crew Dragon's controlled fall into the Atlantic Ocean will be "much more dynamic" than that of a space shuttle, Hurley said. "That's just part of the unknown," he added. "We have prepared for it, but we can only prepare so much. We'll see how the vehicle does, and we'll see how we do when we get back." Although the Crew Dragon has never returned people to Earth, SpaceX's Demo-1 mission flew it to and from orbit successfully without anyone onboard. Its design is based on that of SpaceX's Cargo Dragon ship, or Dragon 1, which has successfully reached the ISS and returned 20 times.    Susie Neilson contributed reporting.   Do you have a story or inside information to share about the spaceflight industry? Send Dave Mosher an email at [email protected] or a Twitter direct message at @davemosher. More secure communication options are listed here.SEE ALSO: Meet Doug Hurley and Bob Behnken, 2 'badass' astronauts, engineers, and dads who are flying SpaceX's Crew Dragon back to Earth this weekend Join the conversation about this story » NOW WATCH: SpaceX and NASA just blew up a Falcon 9 rocket on purpose, and it has something to do with Apollo 1
After many leaks and reports, Oppo finally unveiled the Global variant of its Oppo Reno 4 smartphone. Currently, the phone is available for pre-orders in ... The post Oppo Reno 4 (Global) goes official with Snapdragon 720G appeared first on Gizchina.com.
Switching its browser to using a Chromium base is a double-edged sword for Microsoft. On the one hand, it can no longer really boast about its own, home-made innovations in the browser engine space and has become a bit indebted to its rival, Google. On the other hand, that also frees it up to focus on unique features that are … Continue reading
The Huawei Mate 40 series is coming very soon and the anticipations are getting stronger. Although we have a few official confirmations, most of the ... The post Huawei Mate 40 series may have four versions appeared first on Gizchina.com.
Experts have found 100-million-year-old microorganisms living 18,000 feet below the surface and revived them, a shocking study says.
We've known certain bacteria cause BO, but now scientists have found the specific enzyme within the germs that makes us so aromatic.
Three's 12GB for £8 a month SIM only deal is one of the best value options we've seen for quite a while.
But while the project is a dream of his, it’s most likely going to stay that way.
According to a recent report, the U.K. stated that it needs to protect Finland’s Nokia and Sweden’s Ericsson. This is coming after the government banned ... The post The U.K. needs to protect Nokia and Ericsson due to Huawei ban appeared first on Gizchina.com.
Apple-in-the-enterprise company Jamf officially became a public company with its IPO today. I’ll be back tomorrow with an interview about that means.Meanwhile, the following statistics help illustrate why now is the time for employee choice – and Apple – in the enterprise. (Apple’s acquisition of Fleetsmith also reflects the changing times.)30+ essential Apple in the enterprise facts If given the choice, 59% of enterprise employees would use a Mac. (Wipro). When looking for a job, 66% of workers would select a company that offered choice over one that doesn’t. (Wipro) 71% of employees say they are more productive when using the computer they select. (Wipro) 97% of Mac users say they feel more productive when switching from Windows.(Jamf). 79% of users say they wouldn’t be as efficient when using anything other than a Mac. (Jamf). At IBM, there are 22% more macOS users who exceeded expectations in performance reviews, compared to Windows users. (IBM) 78% of millennials believe having access to the tech they like at work makes them more effective (PwC). Bank of America purchased tens of thousands of iOS devices to help the organization survive the pandemic. (Computerworld). Deloitte has more than 100,000 Apple devices internally. (Apple). GE has over 300,000 – you’ll find lots of major brands with Apple deployments. 73% of employees are more loyal to a company that offers choice. (Wipro) Mac OS users at IBM are 17% less likely to leave the company (IBM). iOS dominates the mobile enterprise with 79% of mobile business. (Egnyte) 55% of businesses now use or permit use of Macs. (Parallels). Enterprise IT decision-makers already expect to replace 13% of their Windows 7 PCs with Macs. (IDC). Apple’s iOS is the platform of choice for businesses choosing mobile devices. (Piper Jaffray). “Apple is the primary BYOD choice,” the analysts said. There are more than 235,000 business apps available at the App Store (Strategy Analytics). Every Fortune 500 company now use Apple products. (Apple). At SAP, the number of workers choosing a Mac has doubled in 15 months. (SAP). The Windows 10 program at IBM has a net promoter score of 15, while the Mac program scores 47.5. (Bigger is better, IBM). 90% of Mac users upgrade to a new software release within two months. (IBM). Windows users are 5 times more likely to need on-site help than Mac users. (IBM). IBM needs one engineer for every 10,000 Windows 10 devices, but just one engineer can support 30,000 Macs. (IBM). IBM has previously claimed it saves more than $543 (per employee) in total cost of ownership when workers choose Macs. (IBM). 79% of all enterprise activity on a mobile device happens on iOS. (Egnyte). Apple claims a 92% customer satisfaction rating among business users on iPads. (Apple). Apple is a top three vendor in the enterprise space (Changewave). Apple’s upcoming iOS and macOS releases support devices up to seven years old, meaning enterprises can get a great deal of useful life from their fleets. Many enterprise customers manage tens of thousands of Apple devices every day. (Apple). Apple’s enterprise business is now worth over $40 billion annually. (Atherton Research) (This is an estimate, given CEO Tim Cook said the enterprise market generated around $25 billion in sales for Apple way back in 2015.) Do you have any more useful statistics that illustrate Apple’s growing enterprise status? Please send them to me and I can add them here.To read this article in full, please click here
Most computer users will probably be satisfied with a large, hi-res monitor that has a bright panel and displays more or less accurate colors. Gamers, however, are a cut above the rest, even compared to those who work on multimedia content. More than just high resolutions, accurate colors, and fast refresh rates, gamers also seek out monitors with fast response … Continue reading
Microsoft shuttered two major initiatives in June, the last days of its fiscal year: First, it announced that Mixer, its video game streaming service, would be shut down. Next, it announced the closure of most of its retail stores.  Both of those moves represented Microsoft cutting its losses in businesses where it faced stiff competition and limited traction — Microsoft's stores were never as popular as their Apple counterparts, while the streaming market is dominated by Amazon's Twitch.  Analyst say the cuts are examples of CEO Satya Nadella's philosophy of ruthlessly prioritizing Microsoft's strengths, particularly in the cloud business, even if the company has made big investments in a business it plans to close or scale back. This strategy, the analysts say, has transformed Microsoft from an also-ran in many business, to a leader in the cloud business – and they expect Microsoft will continue to make cuts to maintain that focus. Are you a current or former Microsoft employee? Contact this reporter via encrypted messaging app Signal (+1-425-344-8242) or email ([email protected]). Visit Business Insider's homepage for more stories. Microsoft typically makes its most significant changes around the time of its new fiscal year, which always begins on July 1. This year, those changes included a pair of major announcements in the waning days of June, as it announced it would be permanently closing retail stores and shutting down video game streaming service Mixer. Those decisions, analysts say, indicate the company is honing its strategy to ruthlessly prioritize its strengths in the cloud software and infrastructure markets — and cut out anything that doesn't fit into the strategy. Those strengths, the analysts expect, will be on display Wednesday when the company reports earnings for its fourth quarter and fiscal year. Analysts expect strong results driven by the company's cloud business, which is a typical headline for Microsoft's earnings reports. Analysts are expecting quarterly earnings of $1.37 per share, on revenue of $36.5 billion. Microsoft will take a $450 million charge for closing the stores, and it's unclear exactly how Mixer might impact results, but analysts expect both will have a minimal impact on the company's overall financial performance. Despite the challenges in the pandemic, Microsoft has largely benefitted from the shift to remote work amid the pandemic, and its stock has soared more than 50 percent in the past year. Analysts credit CEO Satya Nadella's strategy for laying the foundation for this strength, instituting a widely-lauded cultural shift at the company that turned around its reputation as an also-ran in the market. "Under Steve Ballmer, Microsoft deteriorated into just another stodgy tech titan. Nadella did something extraordinary in turning the company around," Forrester analyst Glenn O'Donnell told Business Insider. "It was excruciating to many of the troops in Redmond, but it was just what Microsoft and its customers needed." But to pull that off, it's necessary to make difficult decisions about what's working and what's not. "The ability to quickly pivot from what used to work, to what will work, separates the most dynamic companies from the rest," Futurum Research analyst Daniel Newman said. "Often businesses pine on legacy models, Microsoft has shown a shift away from sticking with anything that doesn't add value to its customers and shareholders." Meanwhile, Microsoft last week cut a small number of jobs as it transitioned to its fiscal year. One person familiar with the situation told Business Insider the cuts affected less than 1,000 jobs. It's unclear if, or how many of, the job cuts are related to the changes at Mixer and in retail stores. Microsoft typically makes staffing changes when a new fiscal year rolls around, and this year's cuts were relatively small compared to previous years', such as 2017 when Microsoft cuts thousands of jobs in a reorganization to better align its sales organization with its cloud business. Microsoft announced plans to close physical retail locations and Mixer in June, in a sign of a more 'dynamic' strategy Microsoft in June announced plans to permanently close nearly all of its physical retail stores. The stores were part of Microsoft's decade-long effort to take on Apple in consumers PCs, Forrester analyst J.P. Gownder told Business Insider – but the strategy just wasn't working. "Unfortunately, the spaces were too often underutilized; while crowds thronged Apple Stores in the same mall or on the same street, the foot traffic, revenue per square foot, and usage of services didn't match up to Apple Store," Gownder said in June. RBC Capital Markets in a research note last week said the firm believes the pandemic accelerated a strategy Microsoft was already planning to shrink its retail footprint and transition aggressively to a partner model with large displays at retailers like Best Buy and Target. "The exit from retail is a great example of a faster, more dynamic Microsoft that has been thematic throughout Nadella's tenure," Newman, the Futurum analyst, said. Days earlier, Microsoft announced plans to permanently shut down its video game streaming service Mixer. The news came as a surprise to the industry, particularly because Microsoft had just spent tens of millions of dollar luring top streamers like Tyler "Ninja" Blevins from Twitch, the Amazon-owned and market-dominating streamer. Employees told Business Insider the company's strategy of paying top streamers to join the platform wasn't enough to overcome what they described years of issues — from technical fumbles, to business miscalculations, and allegations of a "toxic" working environment. When it comes to Mixer, however, expert opinions are more divided on whether Microsoft was right to pull the plug.  "Microsoft threw in the towel too quickly on this," Moor Insights & Strategy analyst Patrick Moorhead said. "I think it will conjure up images of the company walking away from first-party gaming services and may have people speculate about it exiting consumer services." To O'Donnell, the Forrester analyst, shutting retail stores and Mixer are examples of Nadella's philosophy to cut the company's losses when its investments aren't working out. Nadella made his first big proclamation of this philosophy early on in his tenure when he made the decision to write off nearly the company's $7.6 billion Nokia acquisition and lay off 18,000 employees. "It will continually assess each of its businesses and make the right decision to do it themselves or to partner where that makes more sense," O'Donnell said. "This will continue to be its strategy going forward and it will continue to bear fruit." While analysts say the cuts are smart business decisions, they have had real consequences for employees While Microsoft has said the retail store closures will not result in any layoffs, sources and emails provided to Business Insider last week revealed employees can only keep their jobs in most cases if they agree to certain conditions, such as work a set schedule between 8:30am and 5:30pm Monday through Friday, and working out of a corporate office, even if that office is distant. If they can't meet the conditions, Microsoft has asked them to find a new role within the company — which is in a partial hiring freeze — or resign without severance by July 26, according to the sources. When it comes to Mixer, Microsoft has said it the company is "committed to redeploying people and technology across our team wherever possible," but it's still unclear how many jobs will be affected by the closure. Still, analysts including Newman, of Futurum Research, expect Microsoft's prioritization to continue, meaning that they'll be looking for signs of where the company might make further cuts. "It is hard to say until we see the next quarter's results," Newman said, "but what I do believe is the company will be decisive in maneuvering to meet changing customer needs — especially those where the pandemic could be indicative of a longer term shift." Got a tip? Contact Ashley Stewart via email at [email protected], message her on Twitter @ashannstew, or send her a secure message through Signal at 425-344-8242.SEE ALSO: Microsoft quietly cut under 1,000 jobs across its business this week, as it enters its new fiscal year Join the conversation about this story » NOW WATCH: How waste is dealt with on the world's largest cruise ship
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