A white paper in marketing can be a valuable content marketing tool.

But many well-intentioned yet misinformed marketers regularly publish white papers (and a slew of other marketing content pieces) that are almost guaranteed NOT to succeed at generating leads.https://www.reddit.com/r/EntrepreneurRideAlong/comments/a8c0yc/5_keys_to_do_white_paper_marketing_the_right_way/