Laurence Lafarge

Laurence Lafarge

Followers 57
Following 48
The Asus ROG Strix GL10DH, the first ROG desktop PC powered by AMD, is even more affordable through an offer on Newegg that slashes $250 off its price tag.
10
Former ABC Entertainment president and Netflix TV executive Channing Dungey will chair Warner Bros. Television Group beginning next year, succeeding longtime chairman Peter Roth, who announced his impending departure late last week. In her new role, Dungey, who most recently served as vp of original series at Netflix, will be responsible for overseeing new television...
3
The pandemic has forced clothing retailers to rethink how to effectively reach customers digitally, but Levi's had been planning a pivot to become more ecommerce-friendly months before Covid-19 decimated in-store shopping. In October 2019, the legacy brand began working with brand experience and digital product agency Instrument to determine how to shift from department stores...
1
2020 has redefined the digital industry. Restrictions placed on physical contact have significantly altered the landscape of our lives, causing the use of technology to rocket. ‘Digital transformation’, so often preached about during the past decade, has arrived. Winners are emerging at velocity in a world where even outlier digital brands can become category-describing verbs overnight. So, this is great news for the digital industry, yes? It’s time for us all to clean up thanks to another extended period of restricted human contact and unfettered connectivity, right? Let’s remember that before Covid-19, the role of technology in society was increasingly under the microscope. Digital dependency and technology addiction were a growing phenomenon. An extensive body of literature from pre-pandemic times can be found to support the negative effects of the overuse of technology on our wellbeing. Indeed, we wrote on this topic back in pre-pandemic February. Needless to say, this problem has not gone away. In fact, Covid-19 has exacerbated it. The more we rely on digital, the more overwhelmed we become. There are reports emerging to show that the additional screen-time caused by the blurred lines of remote working is increasing anxiety levels among the population. To add to all the other challenges in what is already the most challenging period for society in living memory, this remains a problem that we need to overcome. The past six months have also seen a prevalence of digital industry experts evangelising the importance of brand building during this period of uncertainty. The overall recommendation has been to invest in activities that maintain and boost brand equity to prime for long-term prosperity, operating in parallel to whatever short-term tactical actions are needed to keep the lights on. This has elevated the topic of ‘brand purpose’ to the top of chief marketing officers’ agendas once again, as corporations, surrounded by all this disruption, need to be seen as making a valuable contribution to the societies they serve and the planet on which they operate. And, of course, consumers demand it. They are the main accelerator for brand purpose now that a brand’s every action is under the spotlight on social media. Consumers are becoming more particular about who they decide to buy from. Studies show that purpose-led actions will drive consumers’ purchase decisions now and in the future. So, as brands become more ethics driven, how can they use digital in a way that makes a positive contribution to the wellbeing of society? What constitutes a purposeful approach to connecting with potential buyers and existing customers? Not enough scrutiny is applied to digital strategies that target, retarget, disrupt and interrupt people, not to mention the ecosystems that makes it possible. Few brands are approaching their use of digital in ways that are truly respectful of consumers’ attention and wellbeing. It is this practice that affects every one of us, individually, daily. This type of activity is the legacy of the media industry, which has been built and fed on effective performance equaling impressions, views, clicks, engagement, acquisitions and conversions. Yes, these performance models continue to make lots of people lots of money. So it stands to reason that many brands look to grab peoples’ attention and keep them glued to content and experiences for as long as humanly possible so they can move them further down the path towards conversion. This philosophy is what has been iteratively agreed on by the industry as the sparkling beacon of digital effectiveness. For years, digital products have been created with the intention of making them ‘sticky’ and getting you hooked. They are crafted to create patterns of behaviour to form dependence. This is why there was a growing pre-pandemic movement to empower audiences with the awareness and ability to avoid the bottomless distraction of digital screens and help them regain control of their attention. There’s a lot of recommended reading on this subject (check out Nir Eyal’s Indistractable and Cal Newport’s Deep Work). Now Covid-19 has brought the need for more digital in our lives, so we need to start helping consumers wrestle some of their attention back, to spend their time being, for example, more present with their loved ones or giving headspace to that article that needs writing. But does the responsibility sit solely with the individual? The answer is ‘no’. We believe there is a growing need for brands to take more responsibility in how they use digital to reach and interact with people. To ignore this, in the face of this growing movement, they risk undermining their purpose initiatives and being filtered out by consumers who are tiring of their negligence. This pandemic is causing us to spend much more time in front of connected screens than ever before. It has also elevated the importance of how brands operate in the world, over and above making profit. And it is highlighting the need for the digital industry to create more considerate and respectful uses of technology that are attention-efficient to benefit humans’ wellbeing. Brands that design digital experiences with the finite attention capacity of humans in mind and don’t look to manipulate or abuse it, who communicate timely and relevant messages on mediums that are mindful of the contexts in which they’re being received, and, crucially, that help consumers to do more of the things that they love to do, and not distract from them, will be the brands that are sought out and not muted. When brands start using digital to help people do more of the things that bring them joy and achieve purpose in their own lives, then they will be making a positive, more purposeful contribution to society as a result. If they do not, consumers will become blind to their purpose activities, and make sure that they’re screened out. Will Hossner is head of account management at Movement.
4
We're seven months into this pandemic, and we still lack what it takes to contain COVID-19. This is failure on the part of our leaders.
1
The search giant's TV streaming platform just launched on Chromecast and comes to other streamers and smart TVs, including Sony televisions, in 2021.
6
Opinion: Star Wars Squadrons is pretty much everything I wanted from virtual reality.
9
The UK economy grew by 2.1% in August, lower than analysts' expectations. Economics polled by Reuters were expecting an increase of 4.6%.
10
(Nagoya University) A new laboratory technique quickly sifts through trillions of synthetic proteins to find ones that can target viruses, helping healthcare authorities rapidly respond to evolving pandemics.
1
Dept of Labor demands proof Windows giant isn't making 'illegal race-based decisions' in diversity push After Microsoft vowed to double its number of Black and African American bosses and senior staffers, the US government challenged the policy as potentially racist, it was revealed Tuesday.…
9
Amid the news that president Donald Trump has tested positive for coronavirus, questions are naturally being asked about who he has come into close contact with – and could potentially have infected.The 74-year-old – whose age puts him in the most vulnerable category for the virus – revealed on Friday that he and his wife Melania had contracted Covid-19. Reports from the New York Times suggest the president has minor symptoms.Advice differs on how long you may be infectious with coronavirus but the NHS recommends that individuals inform people they have been in close contact with in the past 48 hours that they may have the illness. Vice president Mike Pence and second lady Karen Pence have announced they both tested negative, while Democratic challenger Joe Biden wished the Trumps a speedy recover but did not comment on his own health following Tuesday’s debate.So, not including the scores of staff members, supporters and potentially other members of his own family, these are all the people Trump is known to have met publicly in recent days:Thursday October 1Trump flew to his Bedminster resort in New Jersey for a private fundraiser, where he is reported to have come into contact with 100 people. Sources report he was “lethargic” at the event. Hours later he confirmed he had tested positive for the virus. Trump is said to have minor symptoms. He was lethargic at the Bedminster fundraiser, per an attendee. As of last night, officials were discussing treatment options as well as options for addressing the nation. https://t.co/DCq8wCL3B4— Maggie Haberman (@maggieNYT) October 2, 2020It's borderline criminal that Trump was aware he was exposed to the coronavirus by Hope Hicks, who tested positive on Wed., but he still traveled to his club for a fundraiser on Thurs. "where one attendee said POTUS came in contact with about 100 people" & he was having symptoms https://t.co/fRJJuyCQrY— Aaron Rupar (@atrupar) October 2, 2020Wednesday September 30 Trump traveled to Minnesota for a fundraiser at a private home in suburban Minneapolis and an outdoor rally in Duluth.Tuesday September 29 Trump took part in the first presidential debate with Biden. While the pair spent the debate at opposite ends of the stage, they had closed the gap somewhat as they departed the stage with their wives Melania and Jill. Sources say Trump was accompanied to the debate on board Air Force One by all of his adult children and campaign manager Bill Stepien, who was then later spotted getting into a van with Hope Hicks – who has also tested positive. Trump’s adult children and senior staff did not wear masks during the debate, violating host rules.It’s not known if debate moderator Chris Wallace of Fox News mingled with the Trumps before or after the event. Trump was accompanied by all of his adult children + senior WH/campaign staff on AF1 en route to debate.All were seen w/o masks.Campaign manager Bill Stepien was seen on board w/o a mask, and then was spotted getting into a staff van w/Hope Hicks.https://t.co/Fx1Q5kkNQb— Annie Karni (@anniekarni) October 2, 2020Monday September 28Lordstown Motors CEO Steve Burns met Trump at the White House to talk about the Endurance all-electric pickup truck. Neither wore masks but posed for photographs.The event was also attended by two members of Congress and two other representatives from the Lordstown, Ohio, manufacturer.Trump also held a Rose Garden event to announce an administration effort to distribute millions of coronavirus test kits to states. The event was attended by administration officials including Pence, members of Congress and state officials.Saturday September 26Trump was spotted adjusting the microphone for judge Amy Coney Barrett, who he announced as his nominee to the Supreme Court in the Rose Garden at the White House. He was also pictured meeting people – again without a mask – at a campaign rally at Harrisburg International Airport that same evening. Friday, September 25Trump held a rally in Newport News, Virginia and a campaign event at the Cobb Galleria Centre in Atlanta, where he met senator David Perdue, Georgia governor Brian Kemp and his wife Marty.Related... President Trump And First Lady Melania Trump Test Positive For Coronavirus The Trumps Have Coronavirus. Here’s What Happens Now Jim Carrey Debuts His Take On Joe Biden In SNL Teaser And We Can't Wait To See More
6
Today, headlines are awash with articles about an Elon Musk tweet in which he said his electric vehicle company would be entering the Indian market next year. This isn’t the first time Tesla has teased that it’s be heading into the Asian nation, and yet it’s still not there; let’s take a look at what’s going on. Last night, in a thread below a tweet from tech YouTuber MKBHD, Elon Musk replied to an Indian Tesla fan page saying the company would be in the country “next year for sure.” Next year for sure — Elon Musk (@elonmusk) October 2,… This story continues at The Next WebOr just read more coverage about: Tesla
7
Billie's razor is designed to handle the curves and angles of legs and ankles, plus it's easy to clean. Here's why we love using them.
2
The mysterious deaths of over 300 elephants in Botswana earlier this year may be the result of toxic algae in the water, officials say.
4
More

Top