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Artificial intelligence (AI) is migrating from the limits of research laboratories to our daily lives at breakneck speeds.Salesforce Einstein, powered by AI, engages organizations of all sizes/structures, taking forecasts and predictions to the next level by proactively refining proposals based on real-time insights.Organizations have seen a 9.6% increase in conversion rate and a 15.5% increase in income inferable from Commerce Cloud Einstein Product Recommendations.Salesforce Einstein Analytics acclimates to adjustments and new data – logically.This guarantees new products or advancement are propelled if there is a startling change in the market, or if world events impact how buyers continue, Salesforce Einstein Analytics can quickly and profitably change conjectures and forecasts as per the necessity.Thus, salespeople are continually pushing ahead and p the organization dynamic in the eyes of the customer.Here are some ways Salesforce Einstein brings the power of artificial intelligence to your daily business operations:Sales: Einstein offers a variety of features, such as activity capture, account information, opportunity, contact, and lead scoring, to help sales reps follow the right leads and increase conversions.Services: On the service level, Einstein has the capability to transform the customer service experience by enabling Salesforce contact centers to automatically extract customer insights in real-time using a combination of AI and machine learning capabilities.Marketing: Einstein has come a long way and emerged a clear winner for marketers.From forecasting engagement to launching emails and tracking social media, Einstein AI works efficiently.Brand Building: Einstein platform optimizes your CRM’s ability to analyze and transform your brand image by recommending suitable content to your customers.The power of AI can also be an extremely valuable tool in customizing feeds, generating topics of discussions, offering answers to customer queries, and recommending articles.Commerce: This artificial intelligence tool can tip the trade balance in your favor, recommending the right products and offers to the right set of customers at the right time.It also increases the order value by using such cutting-edge features as architectural blueprints, order management, and Google Pay integration.Key Features of EinsteinHere’s how this multi-faceted Einstein platform manifests into your business activities:Voice input/output: This feature leverages AI to listen to what the users speak and talk back to the users rather than just display the relevant information on a screen.Intelligent Interpretation: It can predict user behavior based on an analysis of past behavior, demographic profile, and context.Ready-to-use apps: AI is built into apps already in use, such as Sales, Service, Commerce, or Marketing Cloud, making it an inherent part of the Salesforce user interface.In this way, all companies can take advantage of AI across a spectrum of functions, roles, and sectors.The Einstein Platform: This platform perceives the needs of varied business operations and offers tools that enable developers and managers to make custom savvy aides as per their prerequisites.How Salesforce Einstein Analytics is Beneficial for Sales ManagersSalesforce Einstein Analytics evaluates large data sets, retrieves crucial information, recommends beneficial actions, and operates tasks that previously required manual effort from the workforce.Only these advantages make Salesforce Einstein Analytics an irreplaceable tool for sales managers in today’s competitive world, but let’s look at some of the main advantages and what makes them so invaluable.Pipeline ManagementThe largest advantage of Einstein Analytics for sales managers is all about comprehending the modifications to the opportunity pipeline progressively on a real-time basis.Using it, managers can look at updated deals and deals that shifted inside or out of the sales time frame, and analyze closed deals that were won versus lost.Einstein Analytics evaluates trends in opportunity classifications to help develop the sales pipeline and make a significant list of changes to work – all inside the application.Whenever the sales representative manipulates the sales process, the platform can powerfully change the parameters for all the sales process dashboards and display data at lightning speed.PerformanceSales managers can expeditiously monitor the entire pipeline and compare execution and accomplishments over the sales time frame.Leader view dashboards present a top-notch view of KPIs and authorize further evaluation of the data to enable action without exiting the application, therefore providing transparent data and performance-based rewarding to the sales process.ForecastingSales managers receive high-quality advantages via forecasting.They can decisively assess sales and revenue.With the assistance of forecasting, sales managers can use estimating dashboards to design as needed for the approaching sales period and comprehend when to anticipate deals closure.Notifications can likewise be actuated by managers when the pipeline sum changes.Whitespace AnalysisWith the assistance of Salesforce Einstein Analytics, your team leads can concentrate their time on the imminent arrangements by executing whitespace analysis.Perceive which items have been offered to which records and construct openings relying upon the necessity of that account.Salesforce Einstein Analytics gives the best scenarios tentatively and reflectively to make the experience of the business procedure human-like, which helps expand business income and automate trends to get ready for the future needs of the market to satisfy market benchmarks.ConclusionAI has an undeniable influence on all walks of life.
In fact, a Salesforce study shows that the CPQ platform allows 36% faster quote generation and results in 27% fewer billing errors.As the name properly recommends, Salesforce CPQ is a platform that helps its users in arranging the services or applications structured on the platform, evaluating the equivalent in an appropriate way, and providing this cost estimate to their customers in a viable way.Salesforce CPQ is helpful for sales representatives as it makes their procedure of estimating and citing a lot quicker by mulling over variables; for example, discretionary highlights about the concerned application, customizations identifying explicit customers, overseeing quantities, and contemplating discounts.Salesforce CPQ likewise utilizes the client database of business in permitting the business group to move toward explicit customers with explicit quotes.It also helps you in settling on solid business choices by connecting your CRM data with the CPQ platform.5 Tips To Implement Salesforce CPQ SuccessfullyIt is critical to experience trusted Salesforce CPQ control in order to ensure the foundation of Salesforce CPQ is executed effectively in your business organization.t legitimately manages the issues identifying with valuing and salesforce cpq pricing.You can never afford to mess up with issues that relate to the costs you quote to your customers as those issues have long-haul suggestions.Understand the Positioning of CPQ in Your Business ProcessesIf you are anticipating implementing Salesforce CPQ and Billing, it is essential to comprehend where it will fit into the previously existing business processes within your organization.Make sure you experience all the information and data on all the significant stages and import the data you require before the implementation begins.It is likewise critical to see how existing tools and platforms will be influenced by the implementation of Salesforce CPQ, as this stage is intended to incorporate numerous systems and applications.You can guarantee that none of your existing business processes are hampered, and if there is such an issue, you could approach your Salesforce Consultant and/or your developer right away.2.Do you need the global implementation that bolsters clients and sales teams far and wide, or is it restricted to a geographic location for location-based ordering?The 4 key results of this activity are:Laying out a product model that best backs the client’s purchasing behaviors.Consider whether or not your clients lean toward bulk orders over purchasing singular service.Keep costs competitive by assessing whether to turn out promotions or set up discounted pricing.Recognize dependencies in client association to design an endorsement work process concentrated on limiting procedure delays.4.Best practices for progress include:Cautiously planning your product model to make “offerings” explicitly intended to address buyer needs.Granting reps the capacity to determine “what” the customer needs and uniquely join products/services that take into account explicit customer needs.Empower discrete item determination in a sales catalog that includes a more extensive marketing strategy.5.
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As your CPQ consulting partner, Docmation helps you shorten the usual sales cycles and become more productive.We bring you our first-hand knowledge of salesforce implementation capabilities and let you focus on what matters most for your business – building strong customer relationships.Signs Your Quoting Process Is Complex Time-consuming quoting process Pricing complexities and lack of control Errors in item compatibilities and combinationsHard time managing discounts and price refining  Fragmented quotes and ordersAdmin system struggles to maintain quoting and scaleReps struggle with the renewal process  Configure Price Quote: Here’s How Docmation Can HelpDocmation’s experts in Salesforce CPQ help you in many ways.We offer you the opportunity to: Shortcut your sales cycle through guided sellingCreate highly professional branded proposals via customizable templatesGenerate complex quotes with high accuracyPredict and adjust pricing to influential factors such as competitor pricing, etc.Perform deal profitability analysis and increase deal valuesDeliver superior customer experiences
After all, the goals are distinct and separate for the two.However, despite that, the best e-commerce platforms for B2C and B2B wholesale businesses alike must ensure one thing for success – a premium customer experience.No matter what demographic the e-commerce site targets, it must guarantee a superior user experience.In turn, a B2B commerce platform should have the features to help the business accomplish that.The ultimate goal of every element and functionality of any e-commerce portal should be to create a user experience that results in engagement, conversion, and retention.There is no single rule or formula for that.The more facilities the platform natively provides, the less the user has to depend on external solutions to get the job done.But the platform should definitely allow third-party integration so that the user can create the perfect solution that mirrors their vision.Not every user will be able to hire a full-stack website development team.For them, a user-friendly e-commerce website design tool is useful in creating a page that can support B2B customer interactions without hiccups.Web design is a real science and requires knowledge of what works from the point of view of your customer.B2B e-commerce software should provide features for the following in the least:ResponsivenessComponent placementGraphics and text designNavigation elementsData-based design recommendationsTesting capabilitiesIt should also allow the user to make quick changes without needing a burdensome development cycle for quick scaling.The Salesforce Commerce Cloud platform has a user-friendly Page Designer for this purpose that eliminates the need to write complex code to create your page.Besides built-in tools, there are both Salesforce to Salesforce integration options with tech partners and third-party Salesforce integration services to develop the perfect B2B e-commerce marketplace for your clients.SalesThe best B2B e-commerce platform should have the features necessary to double as a sales engagement platform so that your sales team can interact with clients in real-time without committing dangerous mistakes.
According to Harvard Business Review, AI would add 13 trillion dollars to the global economy by the end of the upcoming decade.However, according to McKinsey data, only 8% of organizations engage in practices of adoption of AI.But, if anything has hampered its progression, of which it has unimaginable potential, it’s ethics.Nevertheless, a little bit of prudence today, when AI is still in infancy, could prove rewarding in the near future when AI would be mainstream in a radical manner.Ethical AI can help businesses achieve scalability without overlooking responsibility.Businesses face challenges to which AI can offer solutions.Industry experts and AI experts need to come together and chart out a roadmap to achieve a middle ground where impulses are curtailed and prudence takes precedence.AI can pave the way for a makeover of businesses only if AI development processes are infused with ethics.In fact, ‘Ethical AI’ is the cornerstone for fast-track digital transformation and sustainable growth that businesses are looking for.But, no matter how hard businesses brainstorm ideas about ethics, they don’t come into the picture until brought under the ambit of practical usage.A balance needs to be forged between the two; ethics won’t be hauling us out of the labyrinth of AI and the dire repercussions of its irresponsible usage.Ethics are a practicable, adaptable, implementable set of practices, not abstract ideas.When we talk about ethics, it isn’t some abstract verbal jargon or philosopher’s amusement, but a practicable, adaptable, implementable set of practices.AI ethics are not easy practices.This is important if we want AI to succeed at all fronts.The success of businesses that use AI lies in the success of AI as a trusted and reliable technology.Issues such as privacy, safety, accuracy, fairness have not been given satisfactory deliberation.But, the EU’s Vestager, executive vice president for digital affairs of the European Commission, seems to have taken a lead in the direction of ensuring safe AI for all.Undoubtedly, the question is not whether AI is feasible or not.Besides risk, it could lead to poor results, hence bad outcomes for businesses relying on it.Five ways businesses can adopt ethical AI.So, companies need ethical AI to scale up their business and avoid errors and threats.
One of the most important factors that any business should ensure when setting up is that it should never put a limit on its growth in any sector.It should never close off any doors that lead to expansion of any kind just because it feels at that moment there is no chance of it happening.With time, a lot of opportunities will appear and if a company is not ready to grab them and scale up, they will never get any further than their current state.It is for this very reason that the B2B business solutions one chooses should have inherent scalability.Salesforce has always been recognized as a premium B2B commerce solution.In fact, a 2016 study by the International Data Corporation (IDC) in the USA surveying 333 marketers revealed that among others, Salesforce was considered one of the cutting edge options for B2B solutions.While it is primarily known for its CRM products and services, the lines have blurred.Its products and services are greatly suited for the kind of business that B2B represents.Besides high customer-centrism, analytics-driven processes, and customizability, its capacity for scaling is very useful in providing tailored products to businesses of all sizes.Whether you want a budget-friendly package or enterprise B2B solutions, Salesforce will be able to provide it for you.Its configuration wizard breaks down the process of choosing the right products for your client into simple steps and guides you through the entire procedure.The Solution Configurator, which helps you predefine pricing rules, and the Pricing Engine, which applies said rules in the required pricing model, makes it easier to generate individual, branded quotes tailored to a client.2.Risk ManagementMany B2B cashflow solutions slow down from compliance and compatibility issues that give rise to fatal errors and discrepancies during dynamic changes made in contracts.Salesforce largely eliminates the chance of such complications by unifying the different parts of the sales funnel and maintaining real-time alignment to pricing rules, company policies, and product and client-based terms and conditions in contracts.By consolidating related B2B solutions, sales can be undertaken with minimum risk and maximum confidence.4.Customer Lifecycle RegulationCustomer loyalty is largely based on the ability of a business to fulfill the growing expectations of the client.This implies that with time, a company must scale up its processes that cater to individual clients to prevent their churn in favor of more modern solutions.Salesforce attains this by making the processes of order management and invoicing as straightforward and flexible as possible.Electronic payments are made faster while customer data integration into the system is made quick and accurate to keep all allied operations and analytics running smoothly.For more detailed insights, you can check out this page solely dedicated to Salesforce CPQ.Salesforce EinsteinSalesforce B2B portal solutions are now powered by Einstein, an AI technology that leverages the power of ML, NLP, and advanced data science to let businesses scale more smoothly, no matter the type or size.You can utilize Salesforce Einstein  AI for scalability in the following ways:1.
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The difference between B2B and B2C transactions arise from the fundamental differences in motivations behind individual customers and businesses.B2B commerce transactions are driven not by emotions but hard calculations and the ultimate goal of enhancing profits.They focus on long-term relationships and a keen understanding of the customer’s needs to be able to cater to them in time.Since accounts often usually have multiple operators, there are more factors at play than B2C transactions.Because of this, B2B and B2C transactions need to be handled separately, ie, on completely different platforms that work on the principles of the respective type of business.Not only that but the functionalities and tools of the platform must also be optimized according to the four basic types of B2B transactions and activities.Thus, depending on whether you require sell-side e-commerce, buy-side e-commerce, exchange and marketplace-based e-commerce, or supply chain improvements and collaborative e-commerce, you should be provided with tailored B2B e-commerce solutions.With such vast distinctions and diversity, most e-commerce service providers will find it difficult to assure the level of flexibility and productivity required in a B2B transaction, meaning most businesses will likely have to depend on a variety of e-commerce products from different sources.They may require different software solutions for CRM, marketing, e-commerce, and so on.This problem is solved by Salesforce.With the B2B division of its Commerce Cloud combined with its Service Cloud, Sales Cloud, and other CRM sources, it provides all kinds of data and tools that an online B2B transaction uses from initiation to completion.What is Salesforce B2B Commerce?Salesforce B2B Commerce, earlier known as Salesforce Cloudcraze, is a B2B e-commerce software that allows the setup of online storefronts by suppliers that cater to large businesses.Setting up your B2B e-commerce website can take a lot of time, effort, and resources.But Salesforce has streamlined the process, allowing you to launch your business online within weeks.Important Salesforce B2B Commerce FeaturesAny B2B e-commerce platform should be able to handle B2B wholesale transactions, long-term, frequent, and repeated purchases, and flexible pricing and payment options.Its features should reflect its capability to do the same with maximum reliability and robustness.Performance is a huge factor in any B2B transaction due to the fact that errors or downtime can result in huge losses.To that end, Salesforce B2B Commerce has the following features:Authenticated sites with visitor-specific loginsShopping carts with holding powers of hundreds to thousands of units in a single order for wholesale e-commerceStreamlining of big, repeated orders by enabling the same in two clicksCustomizable themes for your storefront to provide a distinct look to suit each accountCustom catalogs with exclusive products or subset of products, specific to accountsPricing functionality allowing negotiated or contract cost display segmented by account or customer typeHigh level of granularity and control over shipping functions allowing multiple delivery destinations and datesMultiple options for payments that include all the major ways how B2B’s large transactions are paid for, ie, purchase orders, ACH, credit cards, etc.Saved order history for every user that has been verifiedSearch options allowing application of filtersTools and templates to design the storefront as well as the order pageHigh level of control over the platform based on add-ons, data access, member access, testing, catalog, migrations, etcWith the help of these features, Salesforce makes all types of B2B transactions easier and simpler.We will elaborate on how to boost B2B transactions by taking full advantage of these features in the next section.How Salesforce B2B Commerce Implements Productivity and FlexibilityA B2B transaction has way more thought and calculation put behind it than a B2C one.
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For several companies, especially those in the manufacturing and CPG industry, managing inventory plays an important part in serving customers.In the initial phase, distributors may put a hold on finding inventory solutions and solely focus on launching their business and creating sustainable business models by choosing product lines and setting up shop through physical and virtual locations.However, once they have successfully executed their ‘early-stage’ planning and established themselves, business owners may try to figure out ways to scale up, expand their markets, and increase their sales by expanding their customer base and driving profits.During this time, distributors may shift their focus from their initial hands-on model towards software solutions that help manage business tasks and eliminate errors.That’s when it’s time for business owners to find the right inventory management solution that scales with their business.While the right inventory management solution may vary for every business, wholesale distributors such as CPG and manufacturing companies may be on the lookout for solutions that are flexible, scalable, adaptable, and most importantly cloud-based for smooth operation in today’s fast-paced, ecommerce-oriented selling environment.Read on to find out how businesses can choose the perfect inventory management solution for their business.Choosing a System That Eases Distributor Pain PointsManaging inventory is not unlike the tale of Goldilocks.Manufacture or buy too little and you are left to deal with constant stock-outs and unhappy customers, whereas buying or manufacturing extra goods raises carrying costs and obsolete inventory levels.Possessing optimal levels of inventory is a delicate balance, but finding that ‘just-right’ level is an absolute must in the CPG industry, where a mismanaged inventory and a dead stock of perishable goods such as food and beverages can drive businesses into the ground.Inventory management software includes the basics: Product ordering, storage, and control at the right cost.However, the right solution will do the additional task of running simple operations that aren’t bogged down with excess inventory and eliminating wasteful processes by analyzing inventory turnover.It will help target and ease the distributor’s pain points such as high inventory costs, storage costs, and working capital tied up in inventory as well as the loss of customers and materials due to carelessness.While these problems can lead to substantial financial loss, setting up a scalable inventory management system enables users to monitor high levels of inventory visibility on a real-time basis.Figuring Out if the Software Is Configured for ScalabilityWhen picking out a new inventory management system, companies may look at a variety of software solutions that meet their current needs.However, what businesses sometimes fail to realize is that the purpose of installing new software is to ensure that the system can keep up with the potential growth of the company, especially in manufacturing and CPG industries where inventory management is the one area where ‘scale’ holds a lot of significance.Once established, these businesses may attempt to grow revenue by expanding into new geographies, adding new product lines and supplier partners, overhauling their ecommerce approach to sell more products online, and creating stronger alignment with customers.However, these things are only possible if the company has a strong foundation that can bear the extra load without creating a dent in the average income i.e.a flexible inventory management solution that can help streamline operations and simplify even the most dynamic of distribution environments.As we see here, distributors in today’s cutthroat business landscape cannot afford to spend time and resources on manual inventory management processes that don’t give them any wiggle room to work with in the future.Using an Excel spreadsheet to manage inventory, for instance, maybe somewhat efficient for companies in the initial phase, but growing businesses will continually find themselves dealing with overstocking and understocking issues or tiresome double checks when inventory counts don’t align with the products on the shelves.Related Blog – Solutions for exponential growthHigh levels of human error, poor demand forecasting, and the inability to handle an increased number of SKUs upon distributorship growth are some of the indicators that your current system is not equipped to handle a growing company.
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Chicago-based CloudCraze is a B2B digital commerce platform built on Salesforce’s Force.com platform.It aims to transform the way businesses buy and sell products and services to each other by making experiences digital, personalized, and consumer-like — anytime, anywhere, on any device, with or without a salesperson participating in the process.CloudCraze and Salesforce, Better Together?Technology analyst firm Gartner named CloudCraze a “visionary” in Digital Commerce in its Magic Quadrant report, April 2017.The report spotlights CloudCraze’s “depth of B2B functionality,” its “single view of a `customer via native Salesforce integration,” and the speed at which buyers can go from contract to a live site.In the same report, Salesforce’s Commerce Cloud was noted for its “limited B2B capability,” specifically in areas like supporting “complex product and organizational hierarchies, role-based purchasing, contract, and purchase-order-based purchasing and workflows.”Gartner recommended that “companies with robust B2B requirements should evaluate other (non-Salesforce) commerce platforms with broader functionality” and that “Salesforce customers evaluate the solutions available on Force.com.”Why CloudCraze?Why Now?For years, Salesforce has been extending the boundaries of what CRM is.From its inception, the vendor has been talking about Salesforce automation; since then, it has expanded into customer service, marketing, analytics, and even e-commerce.But even with all of the organic and inorganic growth, there were still holes in this larger CRM canvas, namely B2B e-commerce.You’ll notice we added the caveat of B2B in front of e-commerce.That is because of the fundamentally different space than the B2C space, which Commerce Cloud (formerly Demandware) occupies; to start, there are customer-specific catalogs and pricing, a wide array of relationships on the both buy and sell sides, and you’re operating across a multitude of complicated and sometimes conflicting channels.Benefits of the CloudCraze Acquisition:1) It’s a software category with a better future.Global business-to-business e-commerce sales are anticipated to exceed $6.6 trillion by 2020, surpassing B2C, which will be valued at $3.2 trillion.This obtainment allows Salesforce to tap into this growing market.2) Now companies can purchase the full CRM portfolio from a single vendor.This move increases the strategic role of Salesforce within companies that rely on technology vendors to help shape their vision and offerings for different customer experiences.3) Salesforce lets you stay close to your customers.By far, this is the most important part.Salesforce brands itself as a “customer company.”With CloudCraze, Salesforce customers can start tracking all interactions and transactions with their B2B customers.This increases the knowledge and experience of individual customer buying behaviors, which can be used for better targeting and much more effective long-term personal engagement.On-target personal interactions that integrate value to the customer ultimately translate to customer retention, increased lifetime value, and advocacy — which all have an impact on top-line revenue.What CloudCraze brings to SalesforceCloudCraze caters to businesses with discount structures and complex prize books, from manufacturing in the industry to chemical distribution.How these businesses split their inventory, the order volume they handle, the way they give a price to specific customer contracts, or their support for subscription payments or different types of payments — all of this is beyond the scope of a retail commerce platform.Similarly, CloudCraze wasn’t engineered for the highly merchandized, highly promotional product sets that Demandware exceeds at.Bringing those consumer-world approaches into B2B e-commerce will help companies reduce their costs, find new customers, or bring new products to market.It’s early in the game, but these B2B companies are positioning B2C tactics where they make sense and are seeing big returns.Equally important is integration to the rest of the Salesforce portfolio.Digital commerce can extend the self-service functionality of a Service Cloud, for example.There’s also a natural fit with the configure-price-quote (CPQ) capabilities of the Salesforce Quote-to-Cash product, which CloudCraze started using even before its acquisition by Salesforce in late 2015.This will continue to be a big focus now that CloudCraze is part of Salesforce, Grady confirms.If you look at the bigger product conversations happening in Salesforce today, we’re probably spending as much time talking about CPQ and commerce B2B, as about B2B and B2C commerce together.Reasons Why We Use and Recommend SalesforceIt’s a CRM.
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A branded ecommerce experience is the most attractive and important factor within the sales industry.But unfortunately, it was limited to the B2C business until now.Apart from the similarity of the ecommerce experience, the needs of B2B products are different from those of B2C products.Business buyers often need to make larger and more complex purchases.Salesforce B2B ecommerce is developed on the Salesforce CRM platform.It implies that customers, their distributors, and eventually their buyers combine commerce and CRM data seamlessly to make a complete view of the customer or account.To give an example of B2B ecommerce, a refrigerator manufacturer may have several business transactions such as buying compressors, getting coating material, buying internal inverters, etc.The final transaction, a finished product sold to the consumer, is a single B2C transaction.According to Forrester Research, the B2B commerce industry is expected to grow from $889 billion to $1.2 trillion by 2021.Many leading names in consumer goods and manufacturing, like Adidas, Land O’ Lakes, Univar, and Ecolab, are empowering their B2B commerce businesses with the help of Commerce Cloud’s B2B Commerce solutions.Highlighting benefits of Salesforce B2B Commerce: CloudCrazeSpeed to marketSalesforce B2B Commerce offers a quick launch of your ecommerce business and helps you to start accepting digital orders.It is also flexible, so you don’t have to rebuild your commerce infrastructure to cater to changing market plans.Salesforce B2B commerce empowers digital ordering by selling more, cutting costs, and deploying ecommerce on the world’s leading trusted cloud platform.Affordable scalabilitySalesforce B2B commerce allows you to pay for what you use rather than paying for the entire infrastructure.It frees your resources from handling infrastructure or license capacity.B2B ecommerce growth can be greatly focused as it allows you to scale your business quickly on the cloud.Powerful Ecommerce Features Features like easy products and category searches make it easy for the customer to navigate vital information in a narrow category.It integrates with an AP through middleware.The B2B ecommerce software also supports localization features supporting 30+ languages and currencies.Seamless Product UpdatesSalesforce B2B Commerce, with the help of Salesforce App Cloud, allows its clients to have a quick upgrade.With new features released every one to two months, the client can take advantage of new functionality and features with an agile and ever-evolving release calendar update.Lower maintenance cost With Salesforce B2B Commerce alone, your team can launch new products and expand the business.
Isn’t it astonishing?In this day and age of fast-forward digitalization controlled by sales utility tools, if reps are spending nearly 66% of their time not selling, it will positively hamper business effectiveness alongside the loss of opportunities.Which of the accompanying inquiries with respect to the business execution of your team apply to you?Are your reps investing an excessive amount of energy in non-selling activities?Do they have to strategize their business plan?Is the correspondence gap between various divisions and sales teams an obstacle to efficiency?Does your proposition miss clients’ desires, requiring modification time and again?Alongside these inquiries, a typical issue that organizations face regarding sales is – rapidly creating precise sales quotes for their prospects.Subsequently, it is fundamental for you to adjust specialized progressions that can assist with facilitating their burdens.For More: cloudcraze certification Salesforce CPQ (configure, price, quote) is one such solution that you should consider to sift through your business mortification.Generating accurate and proficient quotes is a significant sales activity.It is increasingly troublesome when you have unique customer demands and market competition.The entire procedure of generating exceptionally configured quotes is tedious and complex.It was in 2015, when Salesforce bought Steelbrick, that Steelbrick Salesforce CPQ aded InvoiceIT (presently Salesforce Billing) to its product.When working these components into quotes, complexities in every one of these components can make bottlenecks, increment the danger of mistakes, and additionally miss up-sell or cross-sell opportunities.Here are three key takeaways with regards to improving your sales processes to drive expanded growth.Internal and External TransparencyAs indicated by Hubspot, 28% of salespeople think closing deals is the most testing piece of the sales process for reps. Utilizing CPQ CRM integration, sales teams can improve their accuracy and quote times.These systems can likewise relegate approvals to the official group whenever required under the guided rules, taking into consideration human oversight, streamlining your salespeoples’ procedure, and eliminating management bottlenecks.How does Salesforce CPQ support provide transparency to your internal team?
Your response to the needs of the customers is the basis of making or breaking every deal.You need to deliver superior and consistent customer experience to increase customer retention through all possible channels.These customers will serve as loyal advocates to get better sales.If you are making it a long, complicated, and a confusing process, you might lose your business to competitors.To meet ever-changing customers’ demands, organizations nowadays invest their time and money in Customer relationship management (CRM) solutions, like Salesforce CPQThe software is excellent to track activities that provide an opportunity to manage relationships with customers once the deal is closed.The quote to cash software and strategies in the current market are evolving swiftly with greater precision.This happens in every aspect of the sales cycle, from product pricing to the process of complex product configurations.The Salesforce CPQ offers in-depth insights into the customer’s needs and enables them to act smart.Such traits allow winning the latest deals in the complex and competitive selling space.CPQ implementation can drive peak sales performance of the organization.The CPQ platform will enable the business to reduce churn and increase revenue with CPQ in the following way:1) Enhances PerformanceTo drive productivity in the new CPQ sales environment, business leaders can build a powerhouse salesforce to establish a relationship with buyers.The truth is that most sellers only spend 30 percent of their time building relations with the customer selling the product.The remaining time is used in administration tasks, searching for sales information in spreadsheets.They have to configure and check the pricing of products manually.With CPQ, they could work smarter, respond faster, and delight customers better.The CPQ platform will also enable the seller to provide customers with a more authentic and a great experience.The focus of the current market has been shifted to helping customers and fulfil their needs and solve their problems.Sales leaders are also reducing friction in their workflow by using Salesforce CPQ solutions and eliminating manual processes.When you remove the need to update spreadsheets and disconnected ERP and CRM systems manually, then sales reps will be able to deliver customized and accurate quotes in minutes.For More: Salesforce Community Cloud Strategy 2) Reducing Churn RateReliable CPQ software will also lead to a reduced churn rate by maximizing face to face selling time.Modern CPQ software offers mobility, machine intelligence, and newer applications allowing sales representatives to create tailored proposals and offers for the customer making use of the right channels on the right devices.It also reduces heavy lifting, allowing sales reps to focus more on sales development and engagement.To close deals faster, one needs to respond quickly, supportively, and accurately to advance the interest of the customer.
Salesforce has traditionally been a B2B ecommerce platform.As a result, it has always offered conventional B2B features to its clients.B2B differs from B2C deliverables in a number of aspects.If we do a basic B2C and B2B ecommerce platform comparison, we will find wide differences in functions and tools.These differences arise from the fundamental distinctions in how B2B and B2C markets operate.For example:B2B purchases are based more on logic and standardized processes, while B2C are emotionally driven.B2C focuses greatly on brands and gratification, while B2B is more about long-term benefits and relationships.B2B processes have a high requirement for details and in-depth analysis, while B2C customers look for a simplified process.B2B’s target demographic is much more niched than B2C.That is why, when Salesforce wanted to foray into the B2C market, it found it easier to acquire a company that worked in the B2C sector than developing their own solution from scratch.However, over the years, Salesforce has shown a growing tendency for cross-adoption of solutions and techniques from B2C operational methodologies to its B2B offerings.While the Salesforce B2B Commerce Cloud still remains separate from the B2C Commerce Cloud, quite a few new features strongly remind us of B2C ideologies.But a large chunk of the conservative B2B crowd is still too hesitant to use these advantageous B2B ecommerce platform features.However, what they do not realize is that these functionalities can greatly help streamline their operations, especially once they have gotten used to the Salesforce B2B commerce platform.Sure, they might need to refer to the Salesforce B2B Commerce help and resource centers frequently in the beginning.But with time, they would learn to utilize these features to their full advantage.Hidden Salesforce Features of the B2B Ecommerce Platform Worth Knowing AboutSalesforce is definitely one of the top B2B ecommerce solutions in the market, with extensive documentation and resources.However, it too has a few features that are often overlooked due to a variety of reasons, one of these often being their B2C tinge.Here is how you can use them to make your B2B ecommerce development easier and faster.1) SalesForce SitesPreviously, if you wanted to give the general public access to any business information about your organization,you would have to create a website from scratch, from buying server space to creating the API integrations, to display the required information.But Salesforce sites cut down the process manifold.2) Analytics SnapshotsAnalytics Snapshots can be thought of as a technique of creating reports from historical data that is recorded based on a schedule.It allows you to record data from a source report in tabular or summary form onto matching fields in a custom object.These fields would then be mapped onto a target object based on a set schedule.3) Salesforce OmnichannelSalesforce omnichannel B2B commerce operations have slightly different connotations from the B2C, meaning those we are accustomed to.Salesforce Omnichannel is an automation tool that streamlines the process of task delegation within your organization.4) Auto-response RulesOne tendency of many B2B managers is to manually create responses to every action by the lead or client in an attempt to highly tailor the experience.After all, personalized client relationships are an extremely crucial B2B ecommerce strategy for success.5) Big Deal AlertsThis is another automation tool in Salesforce B2B Commerce solutions.Big Deal Alerts allows you to set up email notifications for specific Opportunities to be sent to relevant users selected by you when the Opportunity reaches a certain threshold amount and probability, also set by you.It can be difficult to keep track of each Opportunity and their state at all times.6) Dynamic FormsDynamic Forms, although a Non-GA Preview feature, is still quite revolutionary and useful.It is the next generation of page layouts, allowing criteria-based customization and configuration.It allows you to modify blocks and fields on the Lightning record page using the App Builder itself.When you work with record pages, it can get difficult to handle if all sections and fields, either necessary or not in the current context, are displayed.7) In-App Guidance BuilderThe In-App Guidance Builder allows you to achieve granularity in the onboarding and training process of users.The Builder allows you to completely customize the process and engage with the user in a personalized manner based on their action or lack thereof.You can place prompts and create sequences to hand-hold your users through the Salesforce B2B commerce implementing process.8) Einstein Reply RecommendationsEinstein was Salesforce’s reply to AI and Einstein Reply Recommendations that harnesses the power of AI and natural language processing as much as you can expect.It is still in the pilot stage and offered in a highly selective manner, but those who do have it should use it to their full advantage.It aims to make the job of live chat agents easier and smoother.9) Einstein Content Selection and Copy InsightsThese two features are useful in the creation of engaging and tailored messages for clients.The first feature helps create messages containing those assets that will appeal to the customer.The recommendations are made based on previous behavior and actions of the client.The latter also has a similar function, but for textual content.10) DivisionsLarge organizations with massive amounts of data can benefit from this feature the most.Divisions is one of the most underrated and underused features of Salesforce.Divisions are useful in classifying records, accounts, or any other data into sections using logical labels.It makes the process of data extraction, report preparation, list view layouts, and a lot of other processes and elements far easier.11) Content DeliveryContent deliveries provide a secure method of sharing documents with people while keeping track of their actions and controlling their access to it.In simple words, you can create an optimized web page out of any Microsoft Word, Excel, Powerpoint, or Adobe PDF file that you want to share.12) Quick Start Commerce SolutionsQuick Start Commerce Solutions are the newest offerings from Salesforce.All these are targeted towards businesses looking to set up their digital storefront quickly in the current scenario.Quick Start Commerce has a number of solutions catering to different business models and scenarios.Of the four packages being provided, one is for the B2B sector.13) Harnessing The Right Tools and ResourcesIt is quite surprising that, despite some of these tools being around for a long time or being highly publicized, people are thinking twice, thrice, or more before using them.Using a new feature can be daunting, but Salesforce provides a robust and rich resource and support backup to help you learn.And now, with Quick Start Solutions, there are fewer things to worry about.And now, with Docmation, it has become even easier to Scale Up for Growth with Salesforce Commerce Cloud Quick-Start Solutions.
When B2B buyers go online to shop, they work with a specific set of tasks they must complete in a timely fashion.Therefore, your on-site search feature must be enabled with filters (such as model number, category, price range, etc.)that the buyer can apply to get quick and accurate results.You can further enhance your website’s efficiency in terms of product details by including multiple pictures of each product from different angles, product descriptions, demonstrative videos, warranty information, etc.Customer ReviewsAnother important aspect associated with ecommerce is the presence of adequate customer reviews and ratings of products.Also, reviews help you in identifying any potential flaws or drawbacks in your products that you can work on and fix quickly.Product ManualsBuyers usually prefer to have all information regarding products available to them on the website.This can help the buyer identify whether your product is suited for his/her requirements.Customer SupportThe importance of fast and high-quality customer support has risen over the past few years, especially for ecommerce websites.
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