By the end of this article, you'll have a better understanding of how to write B2B emails that get high open rates, high conversion rates, and, of course, more revenue for your business. Only by testing, tracking, and tweaking your results will you discover what works best for you? Identify whether the leads are coming for business or pleasure. Your content should respond to their complaints and relieve their 'pain points.' If that describes your emails, your campaign is losing money and you're losing out on potential customers. Have at least one call to action A call to action is a message that prompts a consumer to take a specific action Determine the aim you want to achieve before you write your call to action: If you want to increase the number of subscribers?