These services can include anything from design services or streaming services (both are digital services) to home improvement services or dog-walking services (which are in-person services). Finally, ecommerce businesses can also earn commissions via affiliate links which pay them a portion of the revenue for facilitating a sale. Ecommerce businesses also can be differentiated supported the way they sell their products to their customers. These options are: Branded Ecommerce Stores: These are online stores that are owned and operated by the founder(s) or creator(s) of the shop , and that they sell their own products on their own terms to their customer base. These are online stores that are owned and operated by the founder(s) or creator(s) of the shop , and that they sell their own products on their own terms to their customer base. These sorts of stores are generally built on ecommerce platforms like Shopify or BigCommerce.