It plans to use the new funds to expand its presence and enable access to credit for the unbanked population.
This list proves last-minute gifts can still be thoughtful and unique, from clever subscriptions to useful gift cards and more.
Ben Webley, Director of Gaming, Americas at Facebook Achieving top performance when engaging app audiences often requires marketers to monitor, tweak manually and hone each campaign element. Meanwhile, running multiple campaigns with many different creative variations across many platforms — and trying to do so at scale — can be a massive headache. These are […]
The post Machine learning is unlocking performance at scale for app marketers appeared first on Digiday.
If you’ve ever used a neural network to solve a complex problem, you know they can be enormous in size, containing millions of parameters. For instance, the famous BERT model has about ~110 million. To illustrate the point, this is the number of parameters for the most common architectures in (natural language processing) NLP, as summarized in the recent State of AI Report 2020 by Nathan Benaich and Ian Hogarth. You can see this below: In Kaggle competitions, the winner models are often ensembles, composed of several predictors. Although they can beat simple models by a large margin in terms of… This story continues at The Next Web
Remember when OnePlus said all future phones would offer Fluid Display tech? Did it just break this promise?
This luxury flying apartment costs an hour what a New York City studio costs for an entire year. The difference being this one kills COVID in the air.
2020 is the year of big phone families, and Samsung’s Galaxy S20 Series is nearing Brady Bunch numbers. Latest to arrive is the Galaxy S20 FE 5G, described as the “Fan Edition” but also the most affordable of the line-up. As always that means what’s absent from the spec sheet is as important to note as what’s present, but for … Continue reading
Lots of reservation holders are pumped for the Wildtrak model.
Illustration by Alex Castro / The Verge
Two and a half years after Mark Zuckerberg floated the idea on a podcast, and several months after organizers said it would be ready to hear cases, Facebook’s independent Oversight Board is now up and running. In a call with reporters today, the board’s co-chairs said that they are now prepared to hear appeals from the billions of people who use Facebook and Instagram each day. The ability to appeal to the board will roll out gradually around the world over the next several weeks. And when it’s complete, one of the bolder experiments in platform governance will have finally begun.
Let’s begin by taking a step back. One of the more striking things about our social networks, I have argued, is how terrible they are at customer service. If...
According to Sony, "movies, TV shows, music, and gaming live streams only add to the PlayStation experience."
Get physical, social, and digital. It's time to integrate.
It's a way for paid Zoom users to virtually 'create, host and monetize events.'
To mark the launch of our new manifesto – setting out The Drum’s editorial mission to help readers solve their problems – we’re christening today Solutions Day on thedrum.com. And to set the tone, over the course of 24 hours our team of worldwide journalists will be spotlighting 24 recent examples of times when our industry demonstrated its remarkable talent for solving problems.
Problem: At 12 years old, Unilever’s ‘Dirt is Good’ platform is a campaign with real endurance that has transcended continents and mediums. But the brand needed to update the slogan in line with its commitment to spending €1bn changing what it puts in its laundry and cleaning products, and to cut ingredients made from fossil fuels.
Solution: Pivot the message from kids benefiting from getting dirty and instead make the campaign synonymous with one young protagonist doing “something heroic” and reaping the rewards of freedom and discovery.
Persil’s evolution of ’Dirt is Good’ brought environmentalism to a tried and true campaign. Here’s how it done it:
As part of its parent firm’s ‘Clean Future’ program, Persil bottles are now 100% recyclable and made with 50% recycled plastic. The brand is also looking to source 100% of the carbon in its cleaning and laundry product formulations from renewable or recycled sources by 2030.
As well as making culls to its agency roster and mixing up the way it works with advertising networks, Unilever has been investing heavily in its own data to build out the muscles of its direct-to-consumer strategy and speed up product launches.
For the ‘Real Change’ campaign, the brand is partnering with schools and NGOs over the next year to educate kids on how they can act for good when it comes to the environment. A key KPI will be how many children are reached.
Unilever’s vice-president for home care marketing, Tati Lindenberg, says: “We somehow got stuck two generations back. When we look at the [popularity and impact] of someone like Greta Thunberg among young people, we can see that kids now want a voice and to contribute to the world and society in general.”
Read more Problem Solved articles in our Solutions Day hub.
At this point in the 2016 election, Democratic presidential nominee Hillary Clinton led Trump by 6.9 points, according to FiveThirtyEight.