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pixelphant 2021-04-08
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Customers are craving speed and convenience until their doorstep, and vendors are thinking outside of the box to create some really remarkable experiences for potential customers.

Content and commerce both will move to be a moneymaker for the brands because the paid media and paid media team are a bit costly than other forms of sources.

E-commerce retailers will be able to adopt the quick new Facebook Search ads and a few of the retailers will achieve great success with it.

Have the active Instagram With the help of Instagram, you can represent a big business opportunity.

It has over 500 million users every day, Instagram as a social media platform has become increasingly one of the biggest apps, to connect the brand to the influencers and to the customers.

Most E-commerce stores use content to enhance their business.

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pixelphant 2021-02-27
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As per the report of Nielsen, 92% of consumers around the globe say that they trust earned media, which includes recommendations from friends and family, above all other forms of advertising.In simple words, businesses know that if you are able to get your existing customers to recommend your product or service, it’s become very easy to acquire their friends as leads.Many companies with Dropbox, have found out ways to gain the advantages of the customers.

Rewards are introduced to the customers for referring to other people.The strategies of referral marketing can be effective for companies ranging from small single-owner and entrepreneur companies to large corporates in nearly any of the industry.Here is how Dropbox grew 3900% with the simple referral programs?This is the third stage of the process, “ How the hell did they pull this”?

It is not an official thing, here the naming can be done.As numbers are important,  therefore Dropbox referral program is defined as one of the most famous boxes of referral marketing.

They were constantly improving their product and with this,  they put a battle in order for VCs to pool the money in the form of trust to them.The functioning of dropbox’s referral program The philosophy of the program was a very simple one.

In simple words, it can be said as it is a 2-side referral program for promoting the product or service.

The step is not limited to this, referring the customers will continue on its path to earning the points for any succeeding purchases made by their referrals.

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0
pixelphant 2021-02-11
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 What’s the next alternative that comes to your mind when people say ‘Google’ - It’s Bing!

Yes, that’s what pops in my head too.Microsoft and Google have always remained the closest competitor and I don’t reckon that any other name is coming to replace either of them in the near future.If you are an online business owner who keeps up with the trend, then you must’ve come across the news about how Google recently made product listing free on Google Shopping.This step has transformed the lives of a lot of online sellers and served as a boon.

We are not sure about what happens in the future, who knows if a whole new page is dedicated to free product listing?But for now, does it really matter if it’s the page or a row?

I mean - Free MEANS Free, and it is definitely a golden opportunity for eCommerce stores to take complete advantage of.To sell products online, you need to stay ahead of your competitors.

Listing your product on Google Shopping and Bing Shopping can highly increase your chances to rank at a better place.And now, as these two giant platforms enable you to list your products for free, what more good could you ask from this year?This feature is currently available to US users and is aiming to be available in Canada, UK, Germany, Australia, and France soon in the upcoming months.I believe you must be excited to get started with Bing Shopping and make the most out of this feature as fast as possible.

Such users are already in Noah’s arch here.

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pixelphant 2021-01-11
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In this pool, if your customer is choosing your competitor over you, again and again, it's time you take serious concern and find out why it is happening.Now in order to make sure you don’t have to waste your time scrolling down multiple screens, here are 7 main reasons that you may take into consideration.7 Reasons Why your Customer may Choose your CompetitionSlow and unreliable websiteHaving your own website is a great start to your online business.

But if your website is slow, your customer may not be waiting more than 3 seconds to bounce back and choose your competition.Also at the same time, if the website isn’t looking trustworthy, i.e., the User Interface and User experience of your site aren’t up to the mark, then chances are, your customer may not trust your site to make a purchase.In order to improve this, have a mobile-friendly and responsive website.

Absence of Customs SupportIf you already have made sure that you are doing well with the speed and appearance of your site, another reason why your customer may choose your competition is due to no customer support from your site.Do you have someone who can help choose your customer which product to go for or someone recommending them products based on their preferences?

If not, you will be shocked that you can install a chatbot for solving this issue.This way you won’t need someone on the phone 24/7.

There can’t be a denial that if your customers would get the same product at a lower cost, they would prefer that.Do your competitive research and see what price point others are offering and can you beat that price.

If you can, market your product along with flaunting the added benefits customers would be getting when purchasing from you.Poor Product QualityTo identify this situation check for your returning customer and the feedback on your products.

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pixelphant 2021-03-31
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 Product image retouching is a step where alterations are made to increase the importance of the product image and enhances beauty.

It is a single term but there are multiple techniques associated with it.Product image editing can be done with the help of software, which requires knowledge and expertise, else the results won’t help you for better.

But the best way to achieve desired results is to get it done by post-production agencies that are both effective and efficient.There are some common problems that arise during product photography and such problems can be corrected with the help of product image editing.Here are some of the most common mistakes which can be corrected with the help of product image retouching with no wastage of time.FlashFlash is a part of photography that helps in clicking better images.

But most of the time, while clicking the images, flash leaves a reflection on the product surface which leaves a bad impression.A flash can completely damage the image.

To stop the flash from distorting a well-shot product image, product image editing for eCommerce should be used properly.

Creases are generally caused while handling clothing and similar products, whereas other types of products can get scratches due to mishandling and negligence at the time of product photoshoot.

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0
pixelphant 2021-02-24
img

For each and every business, local marketing is one of the good lead generation techniques.

In fact when not in search specifically for a service provider near us or for a product at the local markets, search engines will still share relevant, local results with us anyway.

With the hope of not only to attract new and potential customers but to carry the repeated business, a successful and local marketing push permits a store to take the stake other than the significant presence in local consumers’ mental maps of their specific communities.Who can get the Benefits of local Marketing?

The potential owners of various franchised businesses can also easily employ local marketing in order to promote their particular locations, supplementing the larger franchise’s regional or national marketing campaigns which specifically promote the franchise’s name and products, but not specific locations.

The consumers and search engines both support the highly high localized marketing so here is the time to make it more worthwhile for your brand.

Thus, the following are some of the ways in which you can easily localize your website and therefore can constantly increase the conversion rate even if you are not present at the near location.

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pixelphant 2021-02-11
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Video advertising is not a new technique, but the way it works and how it is being used is certainly a new one.

It is considered an effective technique to give a boost to your revenue.

In spite of challenges, video advertising is still worth every time.

Video campaigns become more of financial investment, but as we all know, good investments can cultivate more growth.

This form of advertising is more underutilized but it is a fact that it is one of the growing forms which connects your audience to you and additionally it provides value that other methods can’t do.

All of the ad units are the same as the traditional spot advertising you watched on television, nevertheless often they are "cut-down" to be a shorter version than their TV counterparts if they are run online.

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pixelphant 2021-01-09
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The more you click photos, the more you will be able to identify what can be corrected and how it can be done differently to improve your photography skills.Your everyday practice helps you discover different ways and also lets you understand what works best for you.We will not recommend you do it for too long hours in a single day, but it would be better if you take small steps every day.

That's the biggest advantage you can have by using wide-angle lenses.It also helps you a lot as it has a shorter focal length which results in a wider and better view with a much deeper amount of focus.

Identify and learn the angles, lighting modes, colors, use of props, editing techniques, themes, and type of camera settings used in it.Looking at various photographs can inspire you and ignite the ideas that you were waiting for.4.

Once you have a clear idea, try to capture that corrected element naturally so that it does not require editing if possible.For example, if you click images and increase the saturation every time, then try clicking the images in the type of artificial or natural lighting so that you get the effect by default.Next time when you click the image, remember what you need and how can you achieve it naturally so as to decrease the dependency on the photo editing software.We are not saying that with practice you will not be needing any photo editing software.

Do not stick to just the studio lightsBehind every beautiful photo, there is the role of good lighting.

Know what inspires youEvery photographer takes inspiration from different things and inspiration is mandatory to give life to art.If it pleases you, we recommend you explore your nearby museums, zoo, parks, go to celebration parties, or simply look at the beauty of people, children, and babies to figure out what inspires you the most to improve your photography skills.Once you acquire the tool of inspiration, there will be nothing coming in between you and your improvement in photography skills.7.

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pixelphant 2021-03-17
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 Most of the online store owners know that if customers are not able to locate the products they are looking for on their online stores, then they would not visit the store again for their further purchase.

The well the product is categorized, the more traffic it will generate, which will affect the store’s revenue in a far big way.Just for say, if you are planning to initiate your new product with a lot of uniqueness and different particular ingredients.

You are not able to find the checkout lanes, with this the return of the cart is a faraway point from your purchase.

Thus, you get pissed off for not being able to find the particular items and breaks-down the navigation of the store.Sadly, it is considered as one aspect of the brick and mortar store which is all cloned by the online store with improper product navigation and organization creating a big wall between the customers and order completion.Therefore, there exist a number of ways in which this disorganization can be encountered with a very clear category structure and obvious product aspects.Also, Read- How to Build Better Brand- eCommerce Branding EssentialWhat is Product Taxonomy?

When the word “Taxonomy” is heard, immediately the idea of classification of organisms into the hierarchical manner as per the biology concept hits our mind.

On arriving at the homepage, we came to know that clothing has been put under the category of men’s and women’s.

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0
pixelphant 2021-02-18
img

Modash.ioModash.io is a ‘search engine’ for finding Instagram influencers.

The tool consists of an immensely vast database of more than three million influencer profiles which are updated in real-time.You can use this platform to find influencers using as many keywords as you want.

Based on what keywords you choose, your search is narrowed down, adjusting to your business need.It makes it possible for you to narrow down your findings even further on Instagram, using metrics like the number of followers, location, social channel, etc.This tool to find Instagram influencers also offers a Chrome plugin.

Influence.coApart from working as an influencer marketing tool, Influencer.co also works as a social media platform.It helps you maintain long-term relationships which is the backbone of any influencer marketing campaign.Influence.co doesn’t focus on discovery and activation, but it complements it.

Brands like yours are more likely to build the best relationships with influencers whose posts they follow and see in their feeds.You can create and publish your campaigns and text up to 12 influencers per month.

Fourstarzz Media takes care of everything, from coming up with ideas to execution.Get your own dedicated manager who’ll handle, identify, strategize, and create campaigns for you.5.

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0
pixelphant 2021-01-19
img

The software is simply faster than any other image editing software such as Lightroom or Photoshop and is also made to handle higher-performance tasks.If you’re wishing to build a real deal dedicated high volume photo studio, then trust me, Capture One Pro is for you.Not agreed with me?

Well, I’ve shared 10 reasons with you in this article for why Capture One editing software should be your go-to choice like many professionals.

With Tethered Capture, Capture Images Directly onto your PCWhen we capture images, especially portraits, it can be difficult to pin out the details when looking at the small LCD/LED of your camera.Forget the time where you have to wait till the end of the shoot to see how your images are going to look on a full screen of your computer.

This means that you can change the hue and saturation of a part of the brown hairs of your model in sunlight without affecting the brown hairs in the shade.Capture One photo editing software also has a tool particularly for skin tones.

You can Choose between Catalogs or SessionsSessions in Capture One are a directory-based file manager.

Shortcut keys that literally Saves Time and EffortsAs I said before, being a professional photographer, every second is precious.

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0
pixelphant 2021-01-08
img

In this Ultimate guide of Clipping Path in Photoshop, you’ll learn everything about the Clipping path and How you can use the Clipping path service to grow your business online.

Moreover, we will be discussing -What does the Clipping path in photoshop or deep etching means?When is the Clipping path service used?What are the benefits of using the Clipping path?How can you use the clipping path in service to grow your business?Best clipping path service for you What does the Clipping path in Photoshop or Deep etching means?Clipping paths in photoshop and deep etching are the same.

They are special tools used to cut out any object and remove the background from it.

It is a precise process where the pen tool is to border the object perfectly.

When is the Clipping path service used?Most commonly the clipping path service is used to cut-out the product image in eCommerce and other related businesses.

As discussed, this helps to bring the attention of your customer to the product itself and removing any distractions from around.Usually, when eCommerce businesses have products in bulk they outsource them to professional clipping path services such as PixelPhant.

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0
pixelphant 2021-03-15
img

But how do you photograph black products on a black background?It could be a little trickier, however, it can look astounding if you pull it off the right way.

Let’s find out how.5 Tips Are All you  Need to Photograph Black On BlackI wouldn’t take much of your time, and I won’t ask you to create some great adjustments to capture that one perfect shot.

However, this can be really tricky.Here are a few things you need to set for your camera to photograph black products on a black backgroundKeep the settings to manual to keep complete control over your tricky shots.Set your shutter speed to the highest so that you don’t miss those details and that outline to distinguish your black products on a black background.Set your ISO to the lowest level.

Put everything under the exposureYou can use the histogram function on your camera to check if your exposure is dark enough (Go to your playback settings to find this function).You’ll be seeing a graph.

Bring all the pixels to the far left of the graph.

Throw a sharp ray of light on your subject so that it unveils all the edges and details of your black products on a black background.You can play with the lighting and decide from which angle you throw it.

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0
pixelphant 2021-02-15
img

If no, then why is it not?Is your eCommerce website updated daily?And the most important question - Is your eCommerce website safe?

Especially, if you’re new in the business.While you’re inside the ocean of eCommerce business activities, it might become very easy to forget about the boat with which you first started sailing - your eCommerce website.Many eCommerce business owners simply neglect the importance of eCommerce website management.This is not just the reason that slows down your eCommerce business growth, but also a common factor to why eCommerce startups fail.Importance & Benefits Of eCommerce Website Management1.

Enhanced Customer ExperienceThere’s nothing better than looking for a product online and landing on an appealing, well-organized, and fast loading website.

Turning to some other website will be your very next step.Thus, make sure that:Your website isn’t taking more than 3 seconds to loadThe layout is user-friendly and accessibleThe filter, sort, and search options are easily visibleThe product image editing is professional and naturalYour eCommerce website is mobile-optimized2.

This can leave the customer frustrated.Let’s be real, no one has the time to sit again, find the same products again, and add them to the cart again, still wondering if they’ll remain there.Regular website management in eCommerce can reduce such complicacies to reduce the cart abandonment number.4.

Improved conversionsIn the end, it all comes down to what effect is eCommerce website management putting on your sales.With the improvement in the updates, working, appearance, and a better ranking, all your website management efforts add up to boost your eCommerce conversions.Your website is your only 24/7 employee that’s working for your business with no day-offs and sick leaves.Hence, it’s highly important that you regularly put your time and effort into managing it and making it better for your business as well as your customers.5.

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pixelphant 2021-01-12
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9879 stores in 2019 and 5700 stores in 2018 were reported shut respectively.With the growing demand for quality products and tough competition, many businesses are finding it hard to keep up in the market.But, there is always a reason behind every success and every failure.

Now if you are not selling what people want, then there is no way the customers are going to stop by.

They now want more options, better quality, and reasonable prices.Your lack of awareness about what people want or your reluctance to let go of the products which are not in demand could be the reason why nobody is buying from you.2.

Marketing helps to reach a large audience by sitting in one place.

Too Low or Too High PricesWhen prices are too low, people tend to associate the product with being cheap or of low quality.

SEO can let people know about you by bringing you to the top in search results.When a customer searches for a product from your niche, it is required for your business name to appear on the first page of the search results.

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pixelphant 2021-01-07
img

 Over the years, Social media marketing has been a source of loyal customers for eCommerce and other online services.

But with the building competition, the need for photo editing has gone up drastically.Just a simple question.

It is a popular method through which brands and businesses can easily target their potential customer, engage with them, build awareness about them and their product, and ultimately grow their sales.Why are images so important to social media?Most of the social media platforms are visual media-centric, which means not only do they allow you to post images, but they also prefer your posts/advertisement with images or videos.

On the customer’s end, images are simple to interpret, easier to remember, and if you are using photo editing in the right manner, it is also eye-catchy and convincing at the same time.Advantages of Photo Editing for Social Media MarketingIf you are running a business online or offline, using image editing tools for social media marketing can do wonders for you.

You get pro-level image editing controls along with the option to create your own preset of the setting you choose.In addition, the image is first uploaded to Lightroom where you can edit it easily, hence your original image stays safe, and you can continue editing from the point you left without a need to restart the whole process.If you are looking forward to creating a common theme, Lightroom can be one of the best photo editing tools that can help you with social media marketing.

SnapseedAvailable on: Android & iOSPrice: FreeSnapseed is a photo editing tool developed by Google that comes with almost every image manipulation tool that you would ever need.

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0
pixelphant 2021-04-08
img

Customers are craving speed and convenience until their doorstep, and vendors are thinking outside of the box to create some really remarkable experiences for potential customers.

Content and commerce both will move to be a moneymaker for the brands because the paid media and paid media team are a bit costly than other forms of sources.

E-commerce retailers will be able to adopt the quick new Facebook Search ads and a few of the retailers will achieve great success with it.

Have the active Instagram With the help of Instagram, you can represent a big business opportunity.

It has over 500 million users every day, Instagram as a social media platform has become increasingly one of the biggest apps, to connect the brand to the influencers and to the customers.

Most E-commerce stores use content to enhance their business.

pixelphant 2021-03-17
img

 Most of the online store owners know that if customers are not able to locate the products they are looking for on their online stores, then they would not visit the store again for their further purchase.

The well the product is categorized, the more traffic it will generate, which will affect the store’s revenue in a far big way.Just for say, if you are planning to initiate your new product with a lot of uniqueness and different particular ingredients.

You are not able to find the checkout lanes, with this the return of the cart is a faraway point from your purchase.

Thus, you get pissed off for not being able to find the particular items and breaks-down the navigation of the store.Sadly, it is considered as one aspect of the brick and mortar store which is all cloned by the online store with improper product navigation and organization creating a big wall between the customers and order completion.Therefore, there exist a number of ways in which this disorganization can be encountered with a very clear category structure and obvious product aspects.Also, Read- How to Build Better Brand- eCommerce Branding EssentialWhat is Product Taxonomy?

When the word “Taxonomy” is heard, immediately the idea of classification of organisms into the hierarchical manner as per the biology concept hits our mind.

On arriving at the homepage, we came to know that clothing has been put under the category of men’s and women’s.

pixelphant 2021-02-27
img

As per the report of Nielsen, 92% of consumers around the globe say that they trust earned media, which includes recommendations from friends and family, above all other forms of advertising.In simple words, businesses know that if you are able to get your existing customers to recommend your product or service, it’s become very easy to acquire their friends as leads.Many companies with Dropbox, have found out ways to gain the advantages of the customers.

Rewards are introduced to the customers for referring to other people.The strategies of referral marketing can be effective for companies ranging from small single-owner and entrepreneur companies to large corporates in nearly any of the industry.Here is how Dropbox grew 3900% with the simple referral programs?This is the third stage of the process, “ How the hell did they pull this”?

It is not an official thing, here the naming can be done.As numbers are important,  therefore Dropbox referral program is defined as one of the most famous boxes of referral marketing.

They were constantly improving their product and with this,  they put a battle in order for VCs to pool the money in the form of trust to them.The functioning of dropbox’s referral program The philosophy of the program was a very simple one.

In simple words, it can be said as it is a 2-side referral program for promoting the product or service.

The step is not limited to this, referring the customers will continue on its path to earning the points for any succeeding purchases made by their referrals.

pixelphant 2021-02-18
img

Modash.ioModash.io is a ‘search engine’ for finding Instagram influencers.

The tool consists of an immensely vast database of more than three million influencer profiles which are updated in real-time.You can use this platform to find influencers using as many keywords as you want.

Based on what keywords you choose, your search is narrowed down, adjusting to your business need.It makes it possible for you to narrow down your findings even further on Instagram, using metrics like the number of followers, location, social channel, etc.This tool to find Instagram influencers also offers a Chrome plugin.

Influence.coApart from working as an influencer marketing tool, Influencer.co also works as a social media platform.It helps you maintain long-term relationships which is the backbone of any influencer marketing campaign.Influence.co doesn’t focus on discovery and activation, but it complements it.

Brands like yours are more likely to build the best relationships with influencers whose posts they follow and see in their feeds.You can create and publish your campaigns and text up to 12 influencers per month.

Fourstarzz Media takes care of everything, from coming up with ideas to execution.Get your own dedicated manager who’ll handle, identify, strategize, and create campaigns for you.5.

pixelphant 2021-02-11
img

 What’s the next alternative that comes to your mind when people say ‘Google’ - It’s Bing!

Yes, that’s what pops in my head too.Microsoft and Google have always remained the closest competitor and I don’t reckon that any other name is coming to replace either of them in the near future.If you are an online business owner who keeps up with the trend, then you must’ve come across the news about how Google recently made product listing free on Google Shopping.This step has transformed the lives of a lot of online sellers and served as a boon.

We are not sure about what happens in the future, who knows if a whole new page is dedicated to free product listing?But for now, does it really matter if it’s the page or a row?

I mean - Free MEANS Free, and it is definitely a golden opportunity for eCommerce stores to take complete advantage of.To sell products online, you need to stay ahead of your competitors.

Listing your product on Google Shopping and Bing Shopping can highly increase your chances to rank at a better place.And now, as these two giant platforms enable you to list your products for free, what more good could you ask from this year?This feature is currently available to US users and is aiming to be available in Canada, UK, Germany, Australia, and France soon in the upcoming months.I believe you must be excited to get started with Bing Shopping and make the most out of this feature as fast as possible.

Such users are already in Noah’s arch here.

pixelphant 2021-01-19
img

The software is simply faster than any other image editing software such as Lightroom or Photoshop and is also made to handle higher-performance tasks.If you’re wishing to build a real deal dedicated high volume photo studio, then trust me, Capture One Pro is for you.Not agreed with me?

Well, I’ve shared 10 reasons with you in this article for why Capture One editing software should be your go-to choice like many professionals.

With Tethered Capture, Capture Images Directly onto your PCWhen we capture images, especially portraits, it can be difficult to pin out the details when looking at the small LCD/LED of your camera.Forget the time where you have to wait till the end of the shoot to see how your images are going to look on a full screen of your computer.

This means that you can change the hue and saturation of a part of the brown hairs of your model in sunlight without affecting the brown hairs in the shade.Capture One photo editing software also has a tool particularly for skin tones.

You can Choose between Catalogs or SessionsSessions in Capture One are a directory-based file manager.

Shortcut keys that literally Saves Time and EffortsAs I said before, being a professional photographer, every second is precious.

pixelphant 2021-01-11
img

In this pool, if your customer is choosing your competitor over you, again and again, it's time you take serious concern and find out why it is happening.Now in order to make sure you don’t have to waste your time scrolling down multiple screens, here are 7 main reasons that you may take into consideration.7 Reasons Why your Customer may Choose your CompetitionSlow and unreliable websiteHaving your own website is a great start to your online business.

But if your website is slow, your customer may not be waiting more than 3 seconds to bounce back and choose your competition.Also at the same time, if the website isn’t looking trustworthy, i.e., the User Interface and User experience of your site aren’t up to the mark, then chances are, your customer may not trust your site to make a purchase.In order to improve this, have a mobile-friendly and responsive website.

Absence of Customs SupportIf you already have made sure that you are doing well with the speed and appearance of your site, another reason why your customer may choose your competition is due to no customer support from your site.Do you have someone who can help choose your customer which product to go for or someone recommending them products based on their preferences?

If not, you will be shocked that you can install a chatbot for solving this issue.This way you won’t need someone on the phone 24/7.

There can’t be a denial that if your customers would get the same product at a lower cost, they would prefer that.Do your competitive research and see what price point others are offering and can you beat that price.

If you can, market your product along with flaunting the added benefits customers would be getting when purchasing from you.Poor Product QualityTo identify this situation check for your returning customer and the feedback on your products.

pixelphant 2021-01-08
img

In this Ultimate guide of Clipping Path in Photoshop, you’ll learn everything about the Clipping path and How you can use the Clipping path service to grow your business online.

Moreover, we will be discussing -What does the Clipping path in photoshop or deep etching means?When is the Clipping path service used?What are the benefits of using the Clipping path?How can you use the clipping path in service to grow your business?Best clipping path service for you What does the Clipping path in Photoshop or Deep etching means?Clipping paths in photoshop and deep etching are the same.

They are special tools used to cut out any object and remove the background from it.

It is a precise process where the pen tool is to border the object perfectly.

When is the Clipping path service used?Most commonly the clipping path service is used to cut-out the product image in eCommerce and other related businesses.

As discussed, this helps to bring the attention of your customer to the product itself and removing any distractions from around.Usually, when eCommerce businesses have products in bulk they outsource them to professional clipping path services such as PixelPhant.

pixelphant 2021-03-31
img

 Product image retouching is a step where alterations are made to increase the importance of the product image and enhances beauty.

It is a single term but there are multiple techniques associated with it.Product image editing can be done with the help of software, which requires knowledge and expertise, else the results won’t help you for better.

But the best way to achieve desired results is to get it done by post-production agencies that are both effective and efficient.There are some common problems that arise during product photography and such problems can be corrected with the help of product image editing.Here are some of the most common mistakes which can be corrected with the help of product image retouching with no wastage of time.FlashFlash is a part of photography that helps in clicking better images.

But most of the time, while clicking the images, flash leaves a reflection on the product surface which leaves a bad impression.A flash can completely damage the image.

To stop the flash from distorting a well-shot product image, product image editing for eCommerce should be used properly.

Creases are generally caused while handling clothing and similar products, whereas other types of products can get scratches due to mishandling and negligence at the time of product photoshoot.

pixelphant 2021-03-15
img

But how do you photograph black products on a black background?It could be a little trickier, however, it can look astounding if you pull it off the right way.

Let’s find out how.5 Tips Are All you  Need to Photograph Black On BlackI wouldn’t take much of your time, and I won’t ask you to create some great adjustments to capture that one perfect shot.

However, this can be really tricky.Here are a few things you need to set for your camera to photograph black products on a black backgroundKeep the settings to manual to keep complete control over your tricky shots.Set your shutter speed to the highest so that you don’t miss those details and that outline to distinguish your black products on a black background.Set your ISO to the lowest level.

Put everything under the exposureYou can use the histogram function on your camera to check if your exposure is dark enough (Go to your playback settings to find this function).You’ll be seeing a graph.

Bring all the pixels to the far left of the graph.

Throw a sharp ray of light on your subject so that it unveils all the edges and details of your black products on a black background.You can play with the lighting and decide from which angle you throw it.

pixelphant 2021-02-24
img

For each and every business, local marketing is one of the good lead generation techniques.

In fact when not in search specifically for a service provider near us or for a product at the local markets, search engines will still share relevant, local results with us anyway.

With the hope of not only to attract new and potential customers but to carry the repeated business, a successful and local marketing push permits a store to take the stake other than the significant presence in local consumers’ mental maps of their specific communities.Who can get the Benefits of local Marketing?

The potential owners of various franchised businesses can also easily employ local marketing in order to promote their particular locations, supplementing the larger franchise’s regional or national marketing campaigns which specifically promote the franchise’s name and products, but not specific locations.

The consumers and search engines both support the highly high localized marketing so here is the time to make it more worthwhile for your brand.

Thus, the following are some of the ways in which you can easily localize your website and therefore can constantly increase the conversion rate even if you are not present at the near location.

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If no, then why is it not?Is your eCommerce website updated daily?And the most important question - Is your eCommerce website safe?

Especially, if you’re new in the business.While you’re inside the ocean of eCommerce business activities, it might become very easy to forget about the boat with which you first started sailing - your eCommerce website.Many eCommerce business owners simply neglect the importance of eCommerce website management.This is not just the reason that slows down your eCommerce business growth, but also a common factor to why eCommerce startups fail.Importance & Benefits Of eCommerce Website Management1.

Enhanced Customer ExperienceThere’s nothing better than looking for a product online and landing on an appealing, well-organized, and fast loading website.

Turning to some other website will be your very next step.Thus, make sure that:Your website isn’t taking more than 3 seconds to loadThe layout is user-friendly and accessibleThe filter, sort, and search options are easily visibleThe product image editing is professional and naturalYour eCommerce website is mobile-optimized2.

This can leave the customer frustrated.Let’s be real, no one has the time to sit again, find the same products again, and add them to the cart again, still wondering if they’ll remain there.Regular website management in eCommerce can reduce such complicacies to reduce the cart abandonment number.4.

Improved conversionsIn the end, it all comes down to what effect is eCommerce website management putting on your sales.With the improvement in the updates, working, appearance, and a better ranking, all your website management efforts add up to boost your eCommerce conversions.Your website is your only 24/7 employee that’s working for your business with no day-offs and sick leaves.Hence, it’s highly important that you regularly put your time and effort into managing it and making it better for your business as well as your customers.5.

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Video advertising is not a new technique, but the way it works and how it is being used is certainly a new one.

It is considered an effective technique to give a boost to your revenue.

In spite of challenges, video advertising is still worth every time.

Video campaigns become more of financial investment, but as we all know, good investments can cultivate more growth.

This form of advertising is more underutilized but it is a fact that it is one of the growing forms which connects your audience to you and additionally it provides value that other methods can’t do.

All of the ad units are the same as the traditional spot advertising you watched on television, nevertheless often they are "cut-down" to be a shorter version than their TV counterparts if they are run online.

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9879 stores in 2019 and 5700 stores in 2018 were reported shut respectively.With the growing demand for quality products and tough competition, many businesses are finding it hard to keep up in the market.But, there is always a reason behind every success and every failure.

Now if you are not selling what people want, then there is no way the customers are going to stop by.

They now want more options, better quality, and reasonable prices.Your lack of awareness about what people want or your reluctance to let go of the products which are not in demand could be the reason why nobody is buying from you.2.

Marketing helps to reach a large audience by sitting in one place.

Too Low or Too High PricesWhen prices are too low, people tend to associate the product with being cheap or of low quality.

SEO can let people know about you by bringing you to the top in search results.When a customer searches for a product from your niche, it is required for your business name to appear on the first page of the search results.

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The more you click photos, the more you will be able to identify what can be corrected and how it can be done differently to improve your photography skills.Your everyday practice helps you discover different ways and also lets you understand what works best for you.We will not recommend you do it for too long hours in a single day, but it would be better if you take small steps every day.

That's the biggest advantage you can have by using wide-angle lenses.It also helps you a lot as it has a shorter focal length which results in a wider and better view with a much deeper amount of focus.

Identify and learn the angles, lighting modes, colors, use of props, editing techniques, themes, and type of camera settings used in it.Looking at various photographs can inspire you and ignite the ideas that you were waiting for.4.

Once you have a clear idea, try to capture that corrected element naturally so that it does not require editing if possible.For example, if you click images and increase the saturation every time, then try clicking the images in the type of artificial or natural lighting so that you get the effect by default.Next time when you click the image, remember what you need and how can you achieve it naturally so as to decrease the dependency on the photo editing software.We are not saying that with practice you will not be needing any photo editing software.

Do not stick to just the studio lightsBehind every beautiful photo, there is the role of good lighting.

Know what inspires youEvery photographer takes inspiration from different things and inspiration is mandatory to give life to art.If it pleases you, we recommend you explore your nearby museums, zoo, parks, go to celebration parties, or simply look at the beauty of people, children, and babies to figure out what inspires you the most to improve your photography skills.Once you acquire the tool of inspiration, there will be nothing coming in between you and your improvement in photography skills.7.

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 Over the years, Social media marketing has been a source of loyal customers for eCommerce and other online services.

But with the building competition, the need for photo editing has gone up drastically.Just a simple question.

It is a popular method through which brands and businesses can easily target their potential customer, engage with them, build awareness about them and their product, and ultimately grow their sales.Why are images so important to social media?Most of the social media platforms are visual media-centric, which means not only do they allow you to post images, but they also prefer your posts/advertisement with images or videos.

On the customer’s end, images are simple to interpret, easier to remember, and if you are using photo editing in the right manner, it is also eye-catchy and convincing at the same time.Advantages of Photo Editing for Social Media MarketingIf you are running a business online or offline, using image editing tools for social media marketing can do wonders for you.

You get pro-level image editing controls along with the option to create your own preset of the setting you choose.In addition, the image is first uploaded to Lightroom where you can edit it easily, hence your original image stays safe, and you can continue editing from the point you left without a need to restart the whole process.If you are looking forward to creating a common theme, Lightroom can be one of the best photo editing tools that can help you with social media marketing.

SnapseedAvailable on: Android & iOSPrice: FreeSnapseed is a photo editing tool developed by Google that comes with almost every image manipulation tool that you would ever need.