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pkaizen 2021-04-06
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The web-centric video advertising has gained momentum and corporate videos have become a powerful way to reach masses and connect with potential customers.

Riding on the wave of change in habits of people, branding companies in Pune, India have shifted their focus to creating corporate videos to convey the brand image and philosophy.

Following are some important reasons why businesses need to opt for corporate videos:Reach masses in short time:The corporate videos are not longer than five minutes generally.

When the video is posted on the website, it helps the visitor understand a lot about the company within a short span of time.

Once they relate to the business through video, they would try to find more about the business by navigating through the website.

It makes easier for visitors to connect in short time.Reach more customers:The video sharing sites such as YouTube and Vimeo can attract a lot of visitors by getting the videos across millions of people.

collect
0
pkaizen 2021-04-05
img

A decade ago, it was not the case.

So, businesses feel the need to rebrand themselves to stay relevant, do not lose the audience, and gain as much market share as possible.

Are there other ways to obtain results that can be achieved with a rebranding?

Plan for the changes that will be made, designate members of each area of change, and make decisions about how it will be communicated to the audience.Determine questions and concerns:Communication with customers is a key during the process of rebranding.

Existing clients need to understand the reasons behind the changes.

Talking about changes publicly will not only help in maintaining the current level of business but also lead to an increase.

collect
0
pkaizen 2021-04-05
img

Now, for more than 20 years, numerous SEO practices and strategies have been introduced and applied by various companies and specialists to attract and funnel web traffic towards them.

With their revolutionary algorithms and backend programs aiming to target appropriate content to the appropriate web audience, companies swarmed in and were delighted with the results.

And ever since, Google has been continually looking to ensure efficient and effective optimization to their users by constantly observing and understanding the various factors related to data search results and how this data is processed.One such practice and technique that has been doing rounds recently is Semantic Search.

This is where your keywords became vital to SEO.

Known as Lexical search, the focus was firmly on the exact and literal query words and maybe a few limited synonyms of it.

Lexical searching does help and assist various companies.

collect
0
pkaizen 2021-04-02
img

It is another tool to connect with potential customers and make existing customers loyal.

Making the brand stand out not only among its competitors but also on the global stage is essential.Brand image through logos:Logos play a significant part in establishing a brand identity  and conveying what a brand stands for.

The fonts and colors used in a logo are important in raising a recall rate and conveying the brand identity.

Logos that connect people emotionally along with conveying what brand represents can help the brand reach great heights.

For instance, the Nike swoosh has a high recall value and conveys that using Nike products will make you faster.Ease in making decisions:A unique and consistent brand identity eases up the decision-making process of customers.

The tools used for communicating with customers such as logos, packaging design, color, and slogan should be designed in such a way to make the brand stand out and ease up decisions of customers to opt for it.Helping businesses grow:Creation of brand identity through design will help businesses grow as it conveys the philosophy and idea of business consistently over the period of time.

collect
0
pkaizen 2021-04-06
img

It is tiresome for potential customers to go through all the textual information on the website or other platforms.

Following are some the concepts that should be considered: How-to videosThese videos show how the product or service should be used and how it can bring change in the lives of customers.

It helps brands to showcase their products and services along with how they can make a difference in a direct manner.

For instance, if the product is a smartphone, the video series must focus on how to perform various functions, how to use it to save time, or how to take advantage of innovative features it offers.

Testimonial videosWhen a lot of users have used the product, companies can ask them about their feedback and post it in a video format.

In addition, viewers can also choose the ending they would like to view.

collect
0
pkaizen 2021-04-05
img

Packaging design, also known as package design, can help in connecting people and establish trust with potential customers.

It reflects what the brand is about and makes an impression in people’s minds.

Whether businesses are looking forward to creating a new design or revamping the existing design, it is essential to consider few rules that will help them in establishing a connection with existing and potential customers:Rule No.

It will make customers go away and establish lack of trust, which is harmful to any brand.Rule No.

The consistency will help in making an impression in people’s mind and achieving recognition in the competitive market.

In addition, there should be clear warnings if it is flammable or hazardous for children.

collect
0
pkaizen 2021-04-02
img

Riding on the wave of change in habits of people, branding companies in Pune, India  have shifted their focus to creating corporate videos to convey the brand image and philosophy.

Following are some important reasons why businesses need to opt for corporate videos:Reach masses in short time:The corporate videos are not longer than five minutes generally.

When the video is posted on the website, it helps the visitor understand a lot about the company within a short span of time.

Once they relate to the business through video, they would try to find more about the business by navigating through the website.

It makes easier for visitors to connect in short time.Reach more customers:The video sharing sites such as YouTube and Video can attract a lot of visitors by getting the videos across millions of people.

When viewers share content, it will increase brand awareness without costing a penny besides the production cost.

collect
0
pkaizen 2021-04-02
img

They give an authentic and innovative voice to the product, service, and organization.

This may divert focus from the core business.

There are a ton of branding agencies operating in the market and how to select the one agency which will support the goals and help in achieving them through effective advertising and branding strategies.Following are some of the tips for selecting the best advertising and branding agency: Ask yourself, “What do you want to achieve?”Having a clear and concise goal is a must.

Small agency or big agency?Hiring a small agency or a big agency depend upon your budget, services you require, and the availability of resource of these agencies.

Prefer full-service agenciesAs these agencies bring all the aspects of advertising and branding under a single roof, it will be beneficial for you to give them preference.

These agencies will build a strong brand with the help of every aspect and save a lot of money too.

collect
0
pkaizen 2021-04-06
img

 Stock footages provide high-quality videos that have been already made to be suitable for a vast number of themes.

Finding the type of clip that is suitable for the kind of video you want to make, molding it, and fit into the project saves time and money.

Following is the list:DOS – Explore the chosen libraryMany resources for stock footages are pain and lack of planning may exceed the budget of the whole project.

If you need help, there are stock forums where experienced users will help you.

Do contextual testThe way stock shots are matched is important in a great video.

A watermarked preview will enable to determine if everything fits well.

collect
0
pkaizen 2021-04-05
img

Food connoisseurs, families, and groups of friends have been visiting various restaurants to savor the flavors and deliciousness of different cuisines.

Here are some tips and facts to make it easier to brand a restaurant:Find differentiability:The competition in the food industry is tough.

There are restaurants with innovative concepts and unique offerings.

Capitalizing on differentiability will give an edge over the competition and attract visitors.Focus on youth:The youth of the country is the top influencer in the food industry.

Though importance given to the youth will vary, it is undeniable that they are key influencers in the food business.Character building is essential:Though the restaurant offers an amazing experience to visitors, it is important to build a character of a restaurant.

Owners of restaurants need to turn on their creative buds while designing environment-friendly restaurant and branding companies need to communicate this.Social Media and Reviews:The advent of smartphones has transformed the branding strategies.

collect
0
pkaizen 2021-04-02
img

Branding companies have been helping companies in making a corporate video which tells about the company profile in the most creative and storytelling way.

How much money can be spent to achieve the goals expected from a corporate video?

The answers to these questions vary as there are many factors involved in the production of a corporate video.

Factors involved in the pre-production process are time and expertise involved in concept development, scriptwriting, and planning the shoot including locations, actors, and voice-overs.

If you are selling a high-end product, cheap and poor production video will hamper the brand.

There is no need to spend the money on high-end videos.The next question arises is, if the demand is for a high-end video that aligns with the brand identity but the budget is low.

collect
0
pkaizen 2021-04-01
img

According to the report of GlobalWebIndex , nearly 93% of users have at least one social media account.

The organic reach of posts has been declining with complex and varying algorithms of the leading social media companies.

Every major social media platform including Facebook, Twitter, Instagram, LinkedIn, Snapchat , and others have made paid campaigns available.

So, the focus should be on running the paid social media campaign with consideration of all necessary factors.

This will also lead to the selection of the proper ad format and the budget.

Only captivating designs and copy captures the attention of people in few seconds the post appears before users.

collect
0
pkaizen 2021-04-06
img

And with the current social scenario, the pandemic, and lockdowns, numerous businesses mainly local businesses have turned their attention to online marketing and online opportunities.

Meaning competition has certainly moved up a notch and finding online visibility for businesses has become a very vital formula for their success.One such variable part of that equation has been the introduction of Google My Business.

And this feature has helped many businesses portray who they are, has helped businesses expose and showcase their products and services, and helped them to manage their online presence.When somebody searches something over on Google linked with Google’s powerful Knowledge Graph and Google Maps, the tool allows businesses to gain visibility based on three main factors -Distance/Location - How close each potential search result is from the location term used in a search.Relevance - How well the search result matches the business profile.Prominence - How well-known the business is, both online and offline.Google runs through your business profile and based on these factors determines the listing of your business on the search results.So why is this tool essential for Local SEO?

The Google My Business feature enables businesses to take a more localized approach, making it an effective way to rank higher on the Google listings and then gain more visibility in the specific and appropriate Google local search results.The tool due to its dynamism makes it far more responsive to changes and in turn, allows you as a business to be a lot more accessible to your target audience.

Moreover, it has made interactions with both potential new, and existing customers a lot more streamlined.Setting up a Google My Business account is super easy and even staying on top of the listings should not be a hassle, given that you have provided your up-to-date business profile and information i.e address, timings, etc.

All of these minor details affect your ranking and can play a huge role in whether a customer chooses you or your competitor.So, get in touch with any SEO services company in pune, India and set up your very own Google My Business account and see improved search engine listings.About Us Kaizen Design Studio  is a multi-faceted digital marketing company in Pune with an unwavering focus on attaining numerous Uno status amongst advertising agencies in Pune.

collect
0
pkaizen 2021-04-05
img

 One of the most popular services provided by ad agencies in Pune, India is branding solutions.

Yes, you’re business may be small, but this is the right time have a set brand identity that will become a permanent feature of your present and future branding.

A logo is a graphic mark, artwork, or symbol that represents a business, organization, community, or even an individual.

Ensure you brief your creative agency about the colours, designs, and your expectations from the logo.A tagline is another required aspect of branding.

Sometimes, only a logo is also enough, but the tagline adds value to the logo.

It can be simple, explanatory, or witty, as long it is catchy, adds to your business and has recall value.Logos, taglines and other elements of branding will the be used for advertising and marketing.

collect
0
pkaizen 2021-04-02
img

 Link building strategy is a good way to draw traffic with the help of already established sites.

However, it can backfire rather than doing well if not executed properly.

Link building plays a vital part in search engine optimization (SEO), specifically in off-page optimization.

To appear in first few pages of search engine results, it is necessary to build quality backlinks, not just backlinks.

Making mistakes while link building can result in negative ranking.

Instead of buying linking, hiring a freelancer to create two or more guest blog posts and publishing in relevant blog sites will help in getting a quality backlink.Link to homepage only:If you only submit links to your homepage, link building will look as spam.

collect
0
pkaizen 2021-04-01
img

 Thinking of hiring a good website design and development company?

Web design is the similar process of creating with the intention of presenting content on electronic web pages, which the end-user can access through the internet with the help of browsers like Google, Bing and many more.

There are few key elements to web design and they are as follows.Top Elements to Web DesignIt depends.

The key advantage of SEO is that it brings a good quality traffic leads.

If your search results are displayed on the first page, it literally means that you are a trustworthy source.

Layout helps to maintain the balance, consistency, and integrity of the design.ColorColours vary on the purpose and the client’s needs, the design may be simple black-and-white to multicoloured.

collect
0
pkaizen 2021-04-06
img

The web-centric video advertising has gained momentum and corporate videos have become a powerful way to reach masses and connect with potential customers.

Riding on the wave of change in habits of people, branding companies in Pune, India have shifted their focus to creating corporate videos to convey the brand image and philosophy.

Following are some important reasons why businesses need to opt for corporate videos:Reach masses in short time:The corporate videos are not longer than five minutes generally.

When the video is posted on the website, it helps the visitor understand a lot about the company within a short span of time.

Once they relate to the business through video, they would try to find more about the business by navigating through the website.

It makes easier for visitors to connect in short time.Reach more customers:The video sharing sites such as YouTube and Vimeo can attract a lot of visitors by getting the videos across millions of people.

pkaizen 2021-04-06
img

 Stock footages provide high-quality videos that have been already made to be suitable for a vast number of themes.

Finding the type of clip that is suitable for the kind of video you want to make, molding it, and fit into the project saves time and money.

Following is the list:DOS – Explore the chosen libraryMany resources for stock footages are pain and lack of planning may exceed the budget of the whole project.

If you need help, there are stock forums where experienced users will help you.

Do contextual testThe way stock shots are matched is important in a great video.

A watermarked preview will enable to determine if everything fits well.

pkaizen 2021-04-05
img

A decade ago, it was not the case.

So, businesses feel the need to rebrand themselves to stay relevant, do not lose the audience, and gain as much market share as possible.

Are there other ways to obtain results that can be achieved with a rebranding?

Plan for the changes that will be made, designate members of each area of change, and make decisions about how it will be communicated to the audience.Determine questions and concerns:Communication with customers is a key during the process of rebranding.

Existing clients need to understand the reasons behind the changes.

Talking about changes publicly will not only help in maintaining the current level of business but also lead to an increase.

pkaizen 2021-04-05
img

Food connoisseurs, families, and groups of friends have been visiting various restaurants to savor the flavors and deliciousness of different cuisines.

Here are some tips and facts to make it easier to brand a restaurant:Find differentiability:The competition in the food industry is tough.

There are restaurants with innovative concepts and unique offerings.

Capitalizing on differentiability will give an edge over the competition and attract visitors.Focus on youth:The youth of the country is the top influencer in the food industry.

Though importance given to the youth will vary, it is undeniable that they are key influencers in the food business.Character building is essential:Though the restaurant offers an amazing experience to visitors, it is important to build a character of a restaurant.

Owners of restaurants need to turn on their creative buds while designing environment-friendly restaurant and branding companies need to communicate this.Social Media and Reviews:The advent of smartphones has transformed the branding strategies.

pkaizen 2021-04-05
img

Now, for more than 20 years, numerous SEO practices and strategies have been introduced and applied by various companies and specialists to attract and funnel web traffic towards them.

With their revolutionary algorithms and backend programs aiming to target appropriate content to the appropriate web audience, companies swarmed in and were delighted with the results.

And ever since, Google has been continually looking to ensure efficient and effective optimization to their users by constantly observing and understanding the various factors related to data search results and how this data is processed.One such practice and technique that has been doing rounds recently is Semantic Search.

This is where your keywords became vital to SEO.

Known as Lexical search, the focus was firmly on the exact and literal query words and maybe a few limited synonyms of it.

Lexical searching does help and assist various companies.

pkaizen 2021-04-02
img

Branding companies have been helping companies in making a corporate video which tells about the company profile in the most creative and storytelling way.

How much money can be spent to achieve the goals expected from a corporate video?

The answers to these questions vary as there are many factors involved in the production of a corporate video.

Factors involved in the pre-production process are time and expertise involved in concept development, scriptwriting, and planning the shoot including locations, actors, and voice-overs.

If you are selling a high-end product, cheap and poor production video will hamper the brand.

There is no need to spend the money on high-end videos.The next question arises is, if the demand is for a high-end video that aligns with the brand identity but the budget is low.

pkaizen 2021-04-02
img

It is another tool to connect with potential customers and make existing customers loyal.

Making the brand stand out not only among its competitors but also on the global stage is essential.Brand image through logos:Logos play a significant part in establishing a brand identity  and conveying what a brand stands for.

The fonts and colors used in a logo are important in raising a recall rate and conveying the brand identity.

Logos that connect people emotionally along with conveying what brand represents can help the brand reach great heights.

For instance, the Nike swoosh has a high recall value and conveys that using Nike products will make you faster.Ease in making decisions:A unique and consistent brand identity eases up the decision-making process of customers.

The tools used for communicating with customers such as logos, packaging design, color, and slogan should be designed in such a way to make the brand stand out and ease up decisions of customers to opt for it.Helping businesses grow:Creation of brand identity through design will help businesses grow as it conveys the philosophy and idea of business consistently over the period of time.

pkaizen 2021-04-01
img

According to the report of GlobalWebIndex , nearly 93% of users have at least one social media account.

The organic reach of posts has been declining with complex and varying algorithms of the leading social media companies.

Every major social media platform including Facebook, Twitter, Instagram, LinkedIn, Snapchat , and others have made paid campaigns available.

So, the focus should be on running the paid social media campaign with consideration of all necessary factors.

This will also lead to the selection of the proper ad format and the budget.

Only captivating designs and copy captures the attention of people in few seconds the post appears before users.

pkaizen 2021-04-06
img

It is tiresome for potential customers to go through all the textual information on the website or other platforms.

Following are some the concepts that should be considered: How-to videosThese videos show how the product or service should be used and how it can bring change in the lives of customers.

It helps brands to showcase their products and services along with how they can make a difference in a direct manner.

For instance, if the product is a smartphone, the video series must focus on how to perform various functions, how to use it to save time, or how to take advantage of innovative features it offers.

Testimonial videosWhen a lot of users have used the product, companies can ask them about their feedback and post it in a video format.

In addition, viewers can also choose the ending they would like to view.

pkaizen 2021-04-06
img

And with the current social scenario, the pandemic, and lockdowns, numerous businesses mainly local businesses have turned their attention to online marketing and online opportunities.

Meaning competition has certainly moved up a notch and finding online visibility for businesses has become a very vital formula for their success.One such variable part of that equation has been the introduction of Google My Business.

And this feature has helped many businesses portray who they are, has helped businesses expose and showcase their products and services, and helped them to manage their online presence.When somebody searches something over on Google linked with Google’s powerful Knowledge Graph and Google Maps, the tool allows businesses to gain visibility based on three main factors -Distance/Location - How close each potential search result is from the location term used in a search.Relevance - How well the search result matches the business profile.Prominence - How well-known the business is, both online and offline.Google runs through your business profile and based on these factors determines the listing of your business on the search results.So why is this tool essential for Local SEO?

The Google My Business feature enables businesses to take a more localized approach, making it an effective way to rank higher on the Google listings and then gain more visibility in the specific and appropriate Google local search results.The tool due to its dynamism makes it far more responsive to changes and in turn, allows you as a business to be a lot more accessible to your target audience.

Moreover, it has made interactions with both potential new, and existing customers a lot more streamlined.Setting up a Google My Business account is super easy and even staying on top of the listings should not be a hassle, given that you have provided your up-to-date business profile and information i.e address, timings, etc.

All of these minor details affect your ranking and can play a huge role in whether a customer chooses you or your competitor.So, get in touch with any SEO services company in pune, India and set up your very own Google My Business account and see improved search engine listings.About Us Kaizen Design Studio  is a multi-faceted digital marketing company in Pune with an unwavering focus on attaining numerous Uno status amongst advertising agencies in Pune.

pkaizen 2021-04-05
img

Packaging design, also known as package design, can help in connecting people and establish trust with potential customers.

It reflects what the brand is about and makes an impression in people’s minds.

Whether businesses are looking forward to creating a new design or revamping the existing design, it is essential to consider few rules that will help them in establishing a connection with existing and potential customers:Rule No.

It will make customers go away and establish lack of trust, which is harmful to any brand.Rule No.

The consistency will help in making an impression in people’s mind and achieving recognition in the competitive market.

In addition, there should be clear warnings if it is flammable or hazardous for children.

pkaizen 2021-04-05
img

 One of the most popular services provided by ad agencies in Pune, India is branding solutions.

Yes, you’re business may be small, but this is the right time have a set brand identity that will become a permanent feature of your present and future branding.

A logo is a graphic mark, artwork, or symbol that represents a business, organization, community, or even an individual.

Ensure you brief your creative agency about the colours, designs, and your expectations from the logo.A tagline is another required aspect of branding.

Sometimes, only a logo is also enough, but the tagline adds value to the logo.

It can be simple, explanatory, or witty, as long it is catchy, adds to your business and has recall value.Logos, taglines and other elements of branding will the be used for advertising and marketing.

pkaizen 2021-04-02
img

Riding on the wave of change in habits of people, branding companies in Pune, India  have shifted their focus to creating corporate videos to convey the brand image and philosophy.

Following are some important reasons why businesses need to opt for corporate videos:Reach masses in short time:The corporate videos are not longer than five minutes generally.

When the video is posted on the website, it helps the visitor understand a lot about the company within a short span of time.

Once they relate to the business through video, they would try to find more about the business by navigating through the website.

It makes easier for visitors to connect in short time.Reach more customers:The video sharing sites such as YouTube and Video can attract a lot of visitors by getting the videos across millions of people.

When viewers share content, it will increase brand awareness without costing a penny besides the production cost.

pkaizen 2021-04-02
img

 Link building strategy is a good way to draw traffic with the help of already established sites.

However, it can backfire rather than doing well if not executed properly.

Link building plays a vital part in search engine optimization (SEO), specifically in off-page optimization.

To appear in first few pages of search engine results, it is necessary to build quality backlinks, not just backlinks.

Making mistakes while link building can result in negative ranking.

Instead of buying linking, hiring a freelancer to create two or more guest blog posts and publishing in relevant blog sites will help in getting a quality backlink.Link to homepage only:If you only submit links to your homepage, link building will look as spam.

pkaizen 2021-04-02
img

They give an authentic and innovative voice to the product, service, and organization.

This may divert focus from the core business.

There are a ton of branding agencies operating in the market and how to select the one agency which will support the goals and help in achieving them through effective advertising and branding strategies.Following are some of the tips for selecting the best advertising and branding agency: Ask yourself, “What do you want to achieve?”Having a clear and concise goal is a must.

Small agency or big agency?Hiring a small agency or a big agency depend upon your budget, services you require, and the availability of resource of these agencies.

Prefer full-service agenciesAs these agencies bring all the aspects of advertising and branding under a single roof, it will be beneficial for you to give them preference.

These agencies will build a strong brand with the help of every aspect and save a lot of money too.

pkaizen 2021-04-01
img

 Thinking of hiring a good website design and development company?

Web design is the similar process of creating with the intention of presenting content on electronic web pages, which the end-user can access through the internet with the help of browsers like Google, Bing and many more.

There are few key elements to web design and they are as follows.Top Elements to Web DesignIt depends.

The key advantage of SEO is that it brings a good quality traffic leads.

If your search results are displayed on the first page, it literally means that you are a trustworthy source.

Layout helps to maintain the balance, consistency, and integrity of the design.ColorColours vary on the purpose and the client’s needs, the design may be simple black-and-white to multicoloured.