Rosalie Bishop

Rosalie Bishop

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Following 49
Get a glimpse into the innovative ideas coming from Ford with the newest debut of the Bronco, Major League baseball with its fans at home, and more from Whole Foods, Pukka Herbs, and Massachusetts Institute of Technology. Continue reading → The post Brands Buck History, Give Home-Field Advantage, and More [Examples] appeared first on Content Marketing Institute.
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The 5C marketing framework provides a structured way to evaluate and describe a business's position in a market. The framework, applied consistently, could guide decisions as the business promotes its brand and products. The post The 5 C’s of Ecommerce Marketing appeared first on Practical Ecommerce.
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Jimmy Kimmel’s crew asked people on the street to tell their President Donald Trump-supporting relatives and friends exactly what they thought of their political views.And, from behind the anonymity of a mask, they didn’t hold back.One woman had a scathing message for her sister who she said goes on and on “about this orange stain being the best thing to happen to this country.”Another simply asked how “David” could “vote for a pig like that?”Check out Kimmel’s full monologue:Related... Watch: This Scathing Supercut Exposes Trump's Decades Of Racism Mark Hamill Nails Why Trump Is The 'Worst President Ever’ Barack Obama Says Trump Is 'Jealous Of Covid’s Media Coverage'
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The new iPhone 12 is out, but it's missing an AC adapter. The Anker Nano charges three times as fast as traditional wall chargers, and it works with all your USB-C devices. Use it and these tips to preserve your iPhone battery life.
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Linux drivers suggest AMD is preparing for a Navi “Blockchain” graphics card.
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Posted by JoyHawkinsWith so many customization options in your Google My Business profile, it can be tough to decide what to focus on. But when it comes to ranking on the SERP, there are actually only four GMB fields that influence where your business will land.  In this brand new Whiteboard Friday, MozCon speaker and owner/founder of Sterling Sky, Joy Hawkins, takes us through the fields she and her team has found do (and do not) effect rankings. Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Hello, Moz fans. My name is Joy Hawkins, and today I'm going to be talking about which Google My Business fields impact ranking in the local pack. At my agency, Sterling Sky, we do a lot of testing to try and figure out what things actually influence ranking and what things do not. We've come to the conclusion that there are only four things inside the Google My Business dashboard that a business owner or a marketing agency can edit that will have a direct influence on where they rank in the local results on Google.  1. Business name So to start us out, I'm going to start with the first thing that we found has impacted ranking, which is the business name. Now this is one that's kind of frustrating because I don't think it should have so much of an influence, but it does. This year in the local search ranking factors study I actually put this as my number one. Of all the things that influence ranking, this one, in my experience, has the most weight, which is again unfortunate. So as a business owner, obviously you're thinking, "I can't really change my business name very easily". If you do happen to have a keyword rich business name, you will see an advantage there. But the real action item would be to kind of look to see if your competitors are taking advantage of this by adding descriptive words into their business name and then submitting corrections to Google for it, because it is against the guidelines. So I'm not saying go out there and add a whole bunch of keywords to your business name on Google. Don't do that. But you should keep an eye on your competitors just to see if they're doing this, and if they are, you can report it to Google using the Google business complaint redressal form. Now one thing that's kind of a tip here — it has nothing to do with Google — but we've seen the same thing on Bing, which doesn't get talked about a whole lot, but on Bing you're actually allowed to have descriptors in your business name, so go ahead and do it there.  No impact: Q&A Now I'm going to switch over to something that we found has not influenced ranking at all, which is Q&A. I kind of shoved it over to the section over there because it's not actually in the dashboard currently. There isn't a Q&A section in there, but it is on the knowledge panel on Google, and it is something that you should get an email alert about if somebody posts a question to your listing.  So we did a bunch of testing on Q&A and found, despite putting random keywords and very specific things in questions that we posted and also in the answers, there was no measurable impact on ranking. So, unfortunately, that is not one area where you can kind of manipulate ranking for your clients.  2. Categories Moving on to the second thing that we have found influences ranking — categories. Categories might sound kind of simple, because you go and you pick your categories.  There are 10 that you can add on there, but one thing I want to point out is that Google has around 4,000 categories currently, and they keep adding categories, and then they also sometimes remove them. So we have been tracking this month over month, and we usually find that there are about two to 10 (on average) changes every month to the categories. Sometimes they add ones that didn't exist before. For example, we found in the last year there have been a lot of restaurant categories added as well as auto dealer categories. But there are also some industries like dentists, for example, that got a new one a couple of months ago for dental implants. So it is something that you want to kind of keep track of, and hopefully we will have a resource published soon where we can actually log all of the changes for you.  No impact: services Now moving on to another thing that does not impact ranking, we'll move over here to services.  So the services section — at first glance it looks like an SEO dream. You can put all kinds of descriptive words in there. You can tell Google a lot about the different services you offer. But we have found that whatever you put there has no actual bearing on where you rank. So it's not something I would spend a lot time on. Also, it's not very visible. Currently it's not really visible on desktop at all. Then if you go onto a mobile device, it's kind of hidden off to a tab. It's not something we have found really has a lot of weight, so spend a few minutes on it, but it's not something I would revisit quite often. 3. Website Then moving back to the things that do impact ranking, number three would be the website field.  So this is something where you do want to kind of think and possibly even test what page on your website to link your Google My Business listing to. Often people link to the homepage, which is fine. But we have also found with multi-location businesses sometimes it is better to link to a location page. So you do want to kind of test that out. If you're a business that has lots of different listings — like you have departments or you have practitioner listings — you also want to try and make sure that you link those to different pages on your site, to kind of maximize your exposure and make sure that you're just not trying to rank all the listings for the same thing, because that won't happen. They'll just get filtered. So that is a section that I would definitely suggest doing some testing on and see what works best for you and your industry. No impact: products Now moving on to something that we have found did not impact rankings — products.  So this is a feature that Google launched within I think about a year or so ago. It's available on most listings. They are actually slowly rolling it out at the moment to all listings with the exception of a few categories that don't have it. This section is kind of cool because it's very visual. If you're a business that offers products or even if you offer services, you can technically list them in this section with photos. One of the neat things about the products section is that they are very visible on the knowledge panel on both desktop and on mobile. So it is something you want to fill out, but unfortunately we have found it doesn't impact ranking. However, it does have an impact on conversions for certain industries. So if you're a business like a florist or a car dealer, it definitely makes sense to fill out that section and keep it up to date based on what products you're currently offering.  4. Reviews Then moving back to the final thing that we found: number four for what influences ranking would be reviews (which is probably not going to be shocking to most of you). But we have found that review quantity does make an impact on ranking. But that being said, we've also found that it has kind of diminishing returns. So for example, if you're a business and you go from having no reviews to, let's say, 20 or 30 reviews, you might start to see your business rank further away from your office, which is great. But if you go from, let's say, 30 to 70, you may not see the same lift. So that's something to kind of keep in mind.  But there are lots of reasons as a business, obviously, why you want to focus on reviews, and we do see that they actually have a direct impact on ranking. There was an article that I wrote a couple of years ago that is still relevant, on Search Engine Land, that talks about the changes that I saw when a whole bunch of businesses lost reviews and just watching how their ranking actually dropped within a 24 to 48-hour period. So that is still true and still relevant, but it's something that I would also keep in mind when you're coming up with a strategy for your business. Conclusion So in summary, the four things that you need to remember that you can actually utilize inside Google My Business to influence your ranking: first is the business name, second would be the categories, third would be the website field, and finally the review section on Google.  Thanks for listening. If you have any questions, please hit me up in the comments. Ready for more? You'll uncover even more SEO goodness in the MozCon 2020 video bundle. At this year's special low price of $129, this is invaluable content you can access again and again throughout the year to inspire and ignite your SEO strategy: 21 full-length videos from some of the brightest minds in digital marketingInstant downloads and streaming to your computer, tablet, or mobile deviceDownloadable slide decks for presentations Get my MozCon 2020 video bundleSign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
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During a trial of OpenRAN technology in the Netherlands, Vodafone and NEC managed to make a voice call, using the disruptive new radio technology.
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It’s surprising how quickly public opinion can change. Winding the clocks back 12 months, many of us would have looked at a masked individual in public with suspicion. Now, some countries have enshrined face mask use in law. They’ve also been made compulsory in Victoria and are recommended in several other states. One consequence of this is that facial recognition systems in place for security and crime prevention may no longer be able to fulfil their purpose. In Australia, most agencies are silent about the use of facial recognition. But documents leaked earlier this year revealed Australian Federal Police and… This story continues at The Next Web
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The deal signifies Japan's evolving approach to the Pacific as it seeks to counter Chinese assertiveness and preserve a rules-based regional order.
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If you want to know what Tesla's stock will do tomorrow, just look at how many Robinhood accounts were opened today.
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Supreme Court justices seem poised to allow copyrights on APIs.
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A US Marine was spotted outside the Oval Office on Wednesday afternoon, indicating that the president was in the room.
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India has been trying to push electronics and mobile manufacturing under its “Make in India” scheme. As part of the project, it invited proposals from the international phone makers to allow a subsidy of 4-6% on sales for gadgets produced in the country. Today the government announced that Samsung and Apple’s partners Foxconn, Winston, and Pegatron have won a five-year approval to gain benefits from this scheme. Under the Production Linked Incentive Scheme (PLI), phone-makers will get 4-6% benefit on devices that are worth ₹15,000 ($205) or above. [Read: Facebook and Instagram ban all QAnon accounts, violent content or not] The government expects… This story continues at The Next WebOr just read more coverage about: iPhone,Samsung
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Someone just installed and ran Crysis 3 on NVIDIA’s most powerful GeForce RTX 3090 graphics card. Computer experts and gamers would probably be shaking their heads, thinking “that’s not how computers work”, but the joke would be on them. That’s because someone literally installed the graphics-intensive 2013 game on the graphics card whopping 24GB of Video RAM and even played … Continue reading
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(Aalto University) How things deform and break is important for engineers, as it helps them choose and design what materials they're going to use for building things. Researchers at Aalto University and Tampere University have stretched metal alloy samples to their breaking point and filmed it using ultra-fast cameras to study what happens. Their discoveries have the potential to open up a whole new line of research in the study of materials deformation.
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Regal Cinemas plans to once again close movie theaters across the United States due to the industry disruption caused by the COVID-19 pandemic. The announcement was made on Monday, October 5, with Regal explaining that consumers have only a couple of days left to watch a movie in one of its cinemas before they suspend business, a move that will … Continue reading
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The Snapdragon 875 SoC may be unveiled on December 1st. The insider Roland Quandt said Qualcomm has sent out an invitation to the media for ... The post Snapdragon 875 SoC will probably be presented on December 1st appeared first on Gizchina.com.
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LG's CX OLED introduced a smaller 48-inch size this year, but the flagship 55-inch size is now even cheaper in John Lewis' OLED TV deals.
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White House physician Sean Conley admitted Sunday that Trump had received supplemental oxygen, an update he declined to acknowledge the day before.
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