In a 3-2 vote, Republicans on the FCC say they won't change a thing in their 2017 repeal of Obama-era net neutrality protections.
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The post Huawei Porsche Design Watch GT 2 and FreeBuds Studio announced appeared first on Gizchina.com.
Facebook last month began rolling out its integration of Messenger from Facebook features into Instagram Direct, which gives users of the photo- and video-sharing application access to new features in conversations, such as selfie stickers and animated message effects. Instagram users can choose to upgrade their messaging experience whenever they want, and our guide will...
Tech policy experts call for a new “moonshot” and systemic change to prevent innovations from breaking democracy
Posted by BarryYimWith listing and reputation management so essential for local businesses — especially in 2020 — we’re introducing new Moz Local plans that give you more options for review monitoring, review management, and social posting, depending on your needs.
While it’s always been important for local businesses to have accurate and complete online listings, it’s even more crucial in today’s environment. Google found that searches for “in stock” grew more than 70% globally in late Q1, indicating people were shopping locally more often, and Nextdoor found that 72% of their members believe they will frequent local businesses more after the crisis is over.
But consumers often rely on reviews of local businesses when deciding where to buy. High quality, positive reviews can improve your business visibility, and when you respond to reviews, it shows that you value your customers and their feedback.
Get started with Moz Local today!
Why is Moz offering new plans?
The new Moz Local plans — Lite, Preferred, and Elite — are designed to offer more features and flexibility to better meet the needs of local businesses and their marketers. Our previous plans limited reputation management and social posting to only the top-tier plan, and we wanted to make these features more widely available.
Customers on any of the new plans can now monitor reviews via alerts, and depending on the plan, respond to reviews and take advantage of social posting. It’s never been more important to actively engage and listen to the needs and concerns of your current customers — and potential customers will take notice.
We also wanted to offer flexibility with respect to local business aggregator submissions. While all of the plans include Factual, US customers can choose to add the other two major aggregators if they desire broader reach.
The new plans will help you maximize your online presence and engage with consumers more easily. Here’s what’s new:
All 3 plans allow you to receive alerts and read reviews posted on Google, Facebook, and other sites in our partner network through a central dashboard. Since 82% of consumers read online reviews for local businesses, you should be aware of what they’re saying.
Preferred and Elite subscribers can also respond to reviews posted on Google, Facebook, and select directories through the dashboard. Your ability to respond quickly can be the difference between keeping a customer or losing them to your competition. When it comes to negative reviews, 40% expect a response either immediately or within 24 hours.
Preferred and Elite subscribers can share news, offers, and other content directly to Google, Facebook, and select directories from the dashboard.
For example, news posts can be shared on Facebook, and Questions & Answers and COVID-19 posts can be posted to your Google My Business page. Sharing news and offers enables you to engage proactively with consumers and attract new customers.
Local data aggregators
All three plans now include location data submission to Factual for broader location data distribution. Preferred and Elite subscribers in the US can add the other two data aggregators — Infogroup and Neustar Localeze — for $40 per year, per location.
The Elite plan includes a number of additional directories for listing management and location data distribution, such as Tupalo, Where To?, Brownbook, Opendi, iGlobal, Manta, and Cylex, to name a few. And each of the US, UK, and Canada plans include some local directories relevant to that region. For example, the US Elite plan includes Yellow Pages, Superpages, and DexKnows. A complete list can be found here.
The comparison grid below highlights the key features for each US plan. You can find all of the new US, UK, and Canada plans and pricing on our website.
How do these new plans impact current Moz Local customers?
If you’re a current Moz Local customer, you can either keep your existing plan or choose one of the new plans by clicking on “Change plan” and then “See plan options” in your Moz Local dashboard. Enterprise customers can contact their Account Manager to discuss the new plans.
Get started with Moz Local
The new Moz Local plans are designed to maximize your local online presence, increase consumer engagement, and enhance your visibility in local searches with minimal time and effort. You can get started with Moz Local for as little as $11 per month (billed annually). And if you want to learn more about best practices for listing and reputation management, check out our recent webinar on the ROI of Local Presence Management.
Get started with Moz Local today!
Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
The feature can be accessed from Paytm Merchant Dashboard or Paytm for Business app.Paytm’s new same-day settlement feature will help businesses that depend upon immediate availability of funds to pay down-stream partners
Smartphone addiction has always been a topic of discussion since there were smartphones but it has gotten a lot more attention recently due to global events. Removing your face from screens and inserting your attention at the moment has become an even more important activity, which has resulted in the rise of digital wellbeing apps. Of course, those apps only … Continue reading
The Gartner Hype Cycle for Artificial Intelligence, 2020 - Chatbots are projected to see over a 100% increase in their adoption rates in the next two to five years and are the leading AI use cases in enterprises today. Forbes
Bing is now Microsoft Bing as the search engine gets a rebrand - Microsoft doesn’t go into detail about why it added the company’s name to the Bing brand, other than it reflecting “the continued integration of our search experiences across the Microsoft family. The Verge
68% of B2B buyers say the length of their purchase cycles has increased over last year - The COVID-19 pandemic has led many B2B firms to lengthen their purchase cycles and to expect more personalized attention from vendors, according to recent research from Demand Gen Report. MarketingProfs
How B2B Demand Generation Has Adapted. Despite the impact of COVID-19, budgets for demand generation are holding up more than B2B marketing as a whole. Fewer than 1 in 5 (18%) B2B marketers say that they expect their budgets for demand generation to decrease, whereas 3 in 10 (31%) say their overall marketing budgets will fall. MarketingCharts
2021 B2B Content Marketing: What Now? [New Research] - Find out what content marketers are thinking, doing, and not doing when it comes to content creation and distribution, metrics and goals, team structure and outsourcing, budgets and spending. Content Marketing Institute
Study: Comparing the data from 8 SEO tools - The numbers you'll find don't match up. SEO metric tools are for general trend analysis and competitor benchmarking, not on specific numbers. Search Engine Land
Snapchat is pitching high-frequency, high-reach ‘Platform Burst’ ad campaigns - The new offer is a media buy advertisers can use to ensure their campaigns reach a certain amount of people in the app frequently over three or five days, according to three agency execs who are considering it. Digiday
Nearly half of consumers will try new brands if the ad is relevant - Consumers are spending more time at home with online content, especially connected TV (CTV) and social media. Since the beginning of the COVID-19 pandemic, the average time interacting with online content has doubled globally. Marketing Dive
Video ads drive a 48% higher sales rate than static ads, study says - WARC forecasting an 18.3% global increase for e-commerce ads this year even as overall ad spending drops 8.1% Mobile Marketer
Facebook Announces Integration of Messenger and Instagram Direct, Adds New Messaging Features. When complete, WhatsApp will also join Facebook’s messaging integration upgrade. Social Media Today
Google, The Trade Desk, MediaMath, Amobee, Adobe and Adform Lead The Pack In Gartner’s 2020 Ad Tech Magic Quadrant - New entrants include Beeswax, Centro, Mediaocean and Zeta Global. Ad Exchanger
Microsoft Digital Marketing Center is now available in open beta in the U.S Microsoft’s Digital Marketing Center for search and social management adds features, opens beta. The free platform is now open to U.S. small businesses. Search Engine Land
ON THE LIGHTER SIDE:
"In trying to deliver the right message to the right person at the right time, it’s important for marketers to draw a line between cool and creepy." by Tom Fishburne — Marketoonist
Home Depot's Sold-Out Giant Halloween Skeletons Creep Into Brand' Social Feeds - Budweiser, Slim Jim, Natty Light and others are getting into the Halloween spirit—but might just turn people green with envy. AdAge
TOPRANK MARKETING IN THE NEWS:
Lee Odden — What’s Trending: Getting Better All the Time — LinkedIn (client)
Lee Odden - The Norse God, Lee Odden on Fitness and B2B Influencer Marketing - CoronaRadio 8.18
Lee Odden - 365 Marketing Quotes to Keep You Fired Up All Year - Skyword
Have you found your own top marketing stories from the past week of industry news? Please let us know in the comments below.
Thanks for taking the time to join us for the weekly B2B marketing news, and we hope you'll return again next Friday for another look at the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news.
The post B2B Marketing News: Demand Gen Adapts, B2B Buyers Taking Longer, Microsoft Digital Marketing Center Beta appeared first on B2B Marketing Blog - TopRank®.
Coming in November with changes to the player builder, myCareer, the Neighborhood and in-game physics
The 2021 Jaguar XF is arriving with a new face and an updated interior, the latter of which is critically important. The XF remains a stylish and fine-driving midsize sedan, but its outdated interior and infotainment system leaves nothing to be desired. Thankfully, Jaguar is addressing our complaints with the refreshed 2021 XF. “The significant new elements of the XF … Continue reading
Spotify may still be the household name in music streaming despite the many controversies and rivalry from Apple Music, but that doesn’t always mean it has all the best features in town. It may have been even too busy fending off those attacks that it may have been slow to roll out updates. Now it’s announcing a rather small but … Continue reading
Google launches security initiative for third-party Android devices