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Google's John Mueller shares an update on the background surrounding the Request Indexing feature when it returnsThe post Google Shares Update on Future of Request Indexing Feature via @martinibuster appeared first on Search Engine Journal.
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Posted by Cyrus-ShepardAre you using internal links to their full potential? Probably not. Luckily, Cyrus is here with five tips to help you boost your internal linking strategy — and your site performance — in this brand new Whiteboard Friday. Resources for further reading: • Should SEOs Care About Internal Links?• Internal Linking Best Practices Click on the whiteboard image above to open a high resolution version in a new tab! Video Transcription Howdy, Moz fans! Welcome to another edition of Whiteboard Friday. I'm Cyrus Shepard, and today we are talking about internal links. Specifically, five SEO tactics to maximize your internal links. I love internal links. There are a lot of guides out there, internal link best practices — they explain everything. This is not that video. This is not that guide. Instead, I want to show you ways to maximize your internal links for maximum SEO gain, because I see a lot of people who don't leverage their full power, and they think internal links simply aren't as powerful.  But first, a story... So I have some specific tactics for you to try and employ, and we'll get into those in a second. But first, to demonstrate internal links, I want to start with a story, a story which shows some of their potential power. It's a story of a single link here at Moz that we employed several months ago.  We have a page on Domain Authority. If you Google "Domain Authority," it's typically the very first result. Back in January, we added a single link to the page. We had just launched a new tool, SEO Domain Metrics, and we wanted to add a link from our existing page to our new page. So we did. The link said "Check your Domain Authority for free," and we added it. Within weeks we saw some interesting metrics, not on the page that we linked to, but on the page that we linked from. We also included an image on the page to draw attention to the link. Bounce rate instantly went down 33%. Why? People were clicking the link. They wanted to check their Domain Authority. Pages per session went up 33%. So when people were visiting this page, they were visiting more pages pretty much because of this link and the accompanying image. Session duration was up 10%. So people were spending 10% more time on Moz after they visited this page. Within a few weeks, traffic to the page that we added the link to was up 42%, and it has sustained that traffic increase ever since January when we added that link. Of course, the page that we linked to we added links from all over the site. Traffic on this page has risen exponentially, and it's now one of the top pages on Moz, probably not all because of this link, but the cumulative efforts of many of those links. So why did that link work so well and why do we think that the link helped improve those page metrics? So here's the thing that most people don't get about internal links. 1. Engagement  Number one, strive for engagement. When you add internal links to your page, it gives people the opportunity to visit other relevant pages on your site, thereby improving your engagement metrics. That's when you know that your internal links are working when you improve engagement. If you're just adding SEO links for SEO value and there's no engagement change, are you really adding value? No. So you want to go after engagement. There are some technical Google reasons for this. Google has several patents that we've discussed over the years — reasonable surfer. There's a patent called User Sensitive PageRank. Through these patents, Google describes how they want to count links that people actually click. If people aren't clicking on your links, should they really count? So Google has several processes in place to sort of measure what people are clicking or what they might click and actually pass more weight through those links. So you get help with the engagement, but you also pass more link signals through those links that people are actually clicking. Now think about where you might be putting your internal links now. Are you putting them at the bottom of the page, like in a related post? Is anybody clicking those widget links? Maybe not, probably not. Look at the top of this post, the top of this page. I'm going to add some links about internal linking at the very top of the post. Do you think people are going to click those links? You bet they are. There's a good chance you're going to click one of those links after you watch this video. Or maybe you clicked on it before you watch those videos. So we would expect those links to pass more value than adding those links further down on the page or in a widget or something like that. You can tell your internal links are working and have value when you see your engagement metrics start to move. So that should be the number one measure or standard of if your internal links are valuable and are working for you. Pursue engagement, number one rule.  2. Extreme topical relevance Number two tip, extreme topical relevance. Now people say, yes, you should link to topically relevant pages. I like link to extremely topically relevant pages. So whenever I publish a new page, I look for the other pages on my site that are very topically related, and I make sure to interlink them appropriately so I can get the right rankings boost to the right pages that I want. There are other Google technical reasons for this too. We talked about reasonable surfer and user sensitive PageRank. Well, Google also has something they patented called Topical PageRank, and that means that links that are more topically relevant pass more value. Links that are less topically relevant pass less value. You can also look at your engagement metrics to see if these links are topically relevant because people generally don't want to click less topically relevant links. So a couple of tips for finding your most topically relevant pages on your site. For example, for Domain Authority, I might look at all the other keywords that that page ranks for in positions 2 and 10, which means they rank highly but they're not quite number 1 and I want to boost the rankings. I want to find other pages on my site that also rank for those keywords. So I would use a query like this, and I'll put the code in the transcription below. I would search on my site, site to moz.com, search for my keyword "Domain Authority," and I would exclude the page that I'm actually looking for, so: site:moz.com domain authority -inurl:/domainauthority Google will give me a list of other pages on my site that rank for Domain Authority, excluding this, and I know those might be good link targets to link to my page to help it rank for those terms. We have some other resources on that as well if you search around and I'll link to: Harnessing the Flow of Link Equity to Maximize SEO Ranking Opportunity 3. Add context Third tip, don't just add links, add context to your links. One thing that a lot of people do, that I hate seeing, is when they add a link to a page, they'll just find a piece of relevant text and they'll add a link to it and that's it, without adding any relevant context or anything else like that. In my experience, it's much better if you add context around a link. Google's freshness patents talk about the amount of change in a document. When they just see a link, they might ignore just a simple link added. But if you add text, if you add image, if you add context around a link to help draw people's attention to it, to help give some relevant signals to Google, that link, in my experience, is much more likely to pass value than simply adding a link and linking some existing text. So always add context to your links.  4. Make every link unique Number four, can you believe we're at four out of five? Number four, make every link unique. Now a lot of people in SEO they talk about link ratio. Should you use exact match anchor text or partial match anchor text? What should your ratios be? I think that's far too complicated. I think much easier is just simply make every new link you add unique. Make it natural. Use natural words. I tend to avoid exact match anchor text completely. That way I get to avoid something that's very easy to do, which is over-optimization. If you're a new site with not a lot of authority, Google has processes in place to detect over-optimization when they think that you're trying to manipulate your rankings. So make every link unique. Use natural words. Don't worry about ratios and things like that. If you follow my advice, I would generally avoid exact match anchor text on internal links. Other people may give you different advice though.  5. Trim low value links Finally, tactic number five, you may consider trimming your low value links, and this is another technical reason. This is a type of old PageRank sculpting. The idea is every page has a certain amount of PageRank. If you include lots and lots of links on your page, the value that Google is able to pass through each link is diminished. It's diluted. So you sometimes may want to eliminate the low value links. So what do I mean by a low value link? Links that are not engaging and not relevant. People are not clicking them. If they're not engaging and they're not relevant, there is simply no point to include them on the page if they're not being actually helpful.  Conclusion All right. So those are my five tips for getting the most power of your internal linking. If you have any other tips that you'd like to share with the community, we'd love to hear about them in the comments below. Hope you enjoyed this video. Best of luck with your SEO. Video transcription by Speechpad.comSign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!
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Google shares 16 stats about holiday shoppers in a new document detailing recent shifts in consumer behavior.The post Google Shares 16 Stats About Holiday Shoppers via @MattGSouthern appeared first on Search Engine Journal.
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Recently, in an interview, one of Huawei officials Huawei has announced that the company is preparing for the fact that the EMUI 11 user interface ... The post EMUI 11 release schedule published for 37 Huawei and Honor models appeared first on Gizchina.com.
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Given how we’ve become dependent on our smart devices these days, losing them can be a nerve-wracking experience, even when you’re sure you only misplaced them at home. That’s true not just for smartphones and tablets but also for accessories like smartwatches or even earbuds. If those happen to be made by Samsung, you can have some peace of mind … Continue reading
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The Pixel 5 is falling apart, literally and figuratively, OnePlus is a scattered mess, fun new phone features leak
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These space heaters will keep you warm all winter. We've prioritized safety, efficiency, and value to select the best space heaters of 2020.
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A new AI system can automatically decipher a lost language that’s no longer understood — without knowing its relationship to other languages. Researchers at MIT CSAIL developed the algorithm in response to the rapid disappearance of human languages. Most of the languages that have existed are no longer spoken, and at least half of those remaining are predicted to vanish in the next 100 years. The new system could help recover them. More importantly, it could preserve our understanding of the cultures and wisdom of their speakers. [Read: What audience intelligence data tells us about the 2020 US presidential election] The algorithm works… This story continues at The Next Web
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Yes, it's a major suit and a major step—but what does it actually mean for anyone?
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To mark the launch of our new manifesto – setting out The Drum’s editorial mission to help readers solve their problems – we’re christening today Solutions Day on thedrum.com. And to set the tone, over the course of 24 hours our team of worldwide journalists will be spotlighting 24 recent examples of times when our industry demonstrated its remarkable talent for solving problems. Problem: Publishers had to tear up flat plans and focus on the Covid-19 crisis as ad income and distribution channels took a hit, leaving the industry to navigate unchartered waters. Solution: Newspapers and magazines were quick to develop new formats and products around what locked-down readers needed — all with the remains of their newsroom staff scattered across dozens of households, instead of in the office. The reverberations of Covid-19 were putting news media under immense pressure at a time when they have a vital role to play in the spread of public information. Print, digital and broadcast media all faced vast disruption. They had to redefine their products. Here's how they done it: Newsrooms had to tread the fine line between informing and overwhelming people. They had to replan. Anything they were likely to cover over the coming months was likely cancelled or disrupted.  Efficiency was key - the business models were under severe strain. Staff were furloughed and cut. Have they thinned the right ranks to ensure a prosperous year ahead? Retail print sales were down, home deliveries up. And media consumption flipped overnight. Distribution needed to be reimagined.  Despite it being the most common news subject, ad tech generally demonetized Covid-19 stories in the name of brand safety.   The industry had to reinvent itself. Steven Ladurantaye, head of news and current affairs at STV, said: “Being helpful is the single most useful thing we can do right now, as trite as that sounds, if we blow it, we should probably prepare for the worst… this is a moment where we need to decide what we want media to look like." Read more Problem Solved articles in our Solutions Day hub.
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To mark the launch of our new manifesto – setting out The Drum’s editorial mission to help readers solve their problems – we’re christening today Solutions Day on thedrum.com. And to set the tone, over the course of 24 hours our team of worldwide journalists will be spotlighting 24 recent examples of times when our industry demonstrated its remarkable talent for solving problems. Problem: After huge growth, TikTok has faced pressure globally to monitor brand, content and data safety issues. Solution: In APAC, TikTok has appointed a neutral advisory council to monitor any issues that arise on its platform around content moderation and safety concerns.  Read the original article here. TikTok, owned by Chinese firm Bytedance, grew very quickly globally this year, boosted by people in lockdown consuming more digital content. Concerns over data privacy in the US has pushed the topic to a point where is challenged the platforms ability to continue operating. It’s set up a new entity backed by US firms to solve the issue. The company is proactively setting up programs to show the industry that safety is an important concern for the company, with the Asia Pacific Safety Advisory Council being one of the first. Arjun Narayan, TikTok director of trust and safety, Asia Pacific, said: “TikTok is taking a positive step forward in improving its policies and processes with the establishment of the APAC Safety Advisory Council. I’m pleased to welcome the founding members to the Council and firmly believe this Council will provide constructive, sound and honest advice as TikTok continues to strengthen its content policies in Asia Pacific. We look forward to expanding our Council in the future, with representatives from other markets in the region.” Read more Problem Solved articles in our Solutions Day hub.
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A 5G iPhone 12 lineup and a new HomePod are expected at Apple's Oct. 13 virtual event.
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According to VTech reports, OPPO is planning to launch a 5G version of the OPPO A73. The media found some information about the hardware specifications ... The post OPPO A73 5G Key Specs And Priced Spotted On The Net appeared first on Gizchina.com.
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After I found out one of my housemates had tested positive for Covid-19, my initial response was to ask if he was joking. He wasn’t. My housemates and I had all been anxiously waiting on the results for the past 24 hours but we still couldn’t quite believe it. I called my mum in tears, then rang my boyfriend, who has been travelling abroad, to say he still couldn’t visit me. My four other housemates were having similar conversations in their rooms. I knew the self-isolation would only last for two weeks, most likely. But time feels so precious when you’re a student, and the sudden, total loss of freedom can be so painful. My housemate who tested positive said he felt guilty. We reassured him that it wasn’t his fault, it could have happened to anyone.It’s true – we’d visited the same friends, the same shops, the same pubs. Besides, a sour atmosphere in the house would just make the remainder of our self-isolation more difficult. Even though the rest of my household have since tested negative, the shadow of Covid will be hanging over us for the rest of our time in quarantine. The constant worry is draining. You feel like every surface you touch could be contaminated. You start to think your general fatigue is a symptom, and you wonder if your tight chest warrants urgent medical care, or if it’s just plain old anxiety.Even though the rest of my household have since tested negative, the shadow of Covid will be hanging over us for the rest of our time in quarantine.The only temporary solution is to distract yourself, but it can be much easier said than done – especially when there is, quite literally, no escape. One housemate – who had to take an exam virtually – has already experienced isolation with a Covid-positive family member. She feels cursed. Another is managing her demanding role in our college committee, while negotiating a long-term, long-distance relationship. Self-isolation, on top of the national restrictions, has made everyone in our household feel the weight of their burdens more acutely. It’s hard not to be melodramatic when the fear is very real – but at least my household and I are in the same boat. Our morning cups of coffee and Netflix binge-sessions have become small but vital rituals which make our circumstances a bit more bearable. Fortunately, the general gloom is still peppered with moments of light, which come from living with your close friends. One housemate and I end up in hysterics as we attempt to renovate our spider-infested garden-shed and, as awful as it is, it’s hard not to laugh at my Covid-positive housemate donning a dressing gown and mask in the kitchen, frantically disinfecting our Henry Hoover. I’m trying to focus on these moments. But our term hasn’t started officially, and my household and I know that the huge workload will bring with it new challenges.How can you stay motivated when you have so little to look forward to? Will my housemates and I still be patient with each other when the stress starts to take its toll?How can you stay motivated when you have so little to look forward to? Will my housemates and I still be patient with each other when the stress starts to take its toll? Worst of all, what happens if one of us tests positive later, and our self-isolation is prolonged? My household and I are lucky to have multiple support networks. We also chose to live together. If we are still struggling, what about the others in our age group who are truly isolated? This year’s university intake, many of whom are living away from home for the first time, are especially vulnerable. The impending mental health crisis among young people is not something our government can wilfully ignore. With cases rapidly rising among 18-24 year olds, more must be done to ensure that all young people feel supported.Although this experience so far has not been a wholly pleasant one, it has shown us how resilient we can be, and how it is possible to make peace with factors outside of your control. That being said, we can’t wait to go outside again.Natalya Robinson is a second-year history student at the University of Oxford and a freelance writerHave a compelling personal story you want to tell? Find out what we’re looking for here, and pitch us on [email protected] from HuffPost UK Personal I’m Living In One Of The Most Locked-Down Places In The World Due To Covid-19 Covid Killed My Wife Six Months Ago. We’re Still Learning How To Grieve Her Loss When Trump Went After Hunter Biden For His Addiction, He Went After Me Too
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North Korea historically conducts border clashes and long-range missile launches near US elections.
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President Donald Trump was running out of time to turn around an 8-point polling deficit, but weeks away from voters makes it far harder.
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New code scanning tool should help Github developers catch bugs.
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After two decades of trying to limit Iran's influence in Iraq, pulling out would only benefit Tehran, according to Iraq's former UN ambassador.
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Researchers show how a person’s heartbeat can reveal whether a video is real
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Field marketing is an essential part of the mobile ecosystem.
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