We live in a time where consumers are accustomed to swift implementation of whatever they do thanks to the abundance of technology. Tasks that usually required days or weeks decades ago are now done within minutes. What this did was set up a new time standard which the consumers do not compromise on and find it inconvenient when that standard time is exceeded. For business, inconvenience is in the form of communication, which now requires them to execute in real-time. So, any business which fails to communicate efficiently falls out of the steep competition. As mentioned earlier, technology is abundant and, on the rise, every day and today, business use simple text messages to execute real-time communication by connecting their websites or software with a texting service using SMS gateway.