As more retailers switch their operations to online post COVID, we look at some quick marketing fixes you can implement to get the most out of this year's holiday season.
The post 7 quick marketing fixes you can apply before the holiday season appeared first on ClickZ.
This year’s Digiday Technology Awards winners played foundational roles in enabling media companies and marketers to earn money from their content, reach their audiences and make the most of digital real estate.
The post SpotX, Klaviyo and Flip-Pay are Digiday Technology Awards winners appeared first on Digiday.
Your guide to the Home Depot Black Friday and Cyber Monday 2020 sale with all the best deals in one place.
Vizio has finally released all of its 2021 soundbars, including the uber-cool Elevate, a 5.1.4-channel Dolby Atmos model with auto-rotating speaker pods.
President Recep Tayyip Erdogan said French President Emmanuel Macron needed mental treatment after criticizing Islam and proposing regulations on it.
"With the dollar starting to weaken, many now claim this election outcome is priced in," strategist George Saravelos said. "We disagree."
Laughter can transform your relationships and overall health. From virtual stand-up to improv, these comedy courses help you hone your sense of humor.
Time has finally come with the long expected KOSPET Prime 2 smartwatch model. This premium piece will be launching tomorrow October 26th exclusively through the ...
The post KOSPET Prime 2 launching exclusively on Banggood tomorrow appeared first on Gizchina.com.
Companies and sports teams need strong leaders who can motivate them to reach their full potential, Lewandowski said at the BI Global Trends Festival.
Instacart users in some states can use their SNAP benefits to pay for groceries at Aldi stores | Instacart
Grocery delivery platform Instacart is launching a pilot program to begin taking food stamps as payment in its app. The program will only be available at Aldi stores and only in a few states, starting with Georgia, then expanding to California, Florida, Illinois, and Pennsylvania.
Instacart said in a statement it is “committed to being a long-term solution for EBT SNAP households nationwide.” Brent Laubaugh, co-president of Aldi US said in a statement that the company was “eager to roll out this update broadly as quickly as possible,” hinting at possible future expansion.
During the pandemic demand for grocery delivery has skyrocketed
Customers can use the Instacart app to shop for SNAP-eligible products at Aldi. Once items are added to...
You need 10 players to get the most out of Among Us, and finding that many on the same platform is tough. Thankfully, Among Us supports cross-platform play.
Back in 2016, Netflix forayed into the Indian market, and since then, has witnessed stiff competition. With a plethora of options available at much cheaper ...
The post Netflix to bring “Weekend Binge” in India with free complete access for 48 hours appeared first on Gizchina.com.
From the new Google Nest Audio to smart video doorbells, these are the best Google Nest deals we've found today.
Donald Trump was hoarse throughout an extended telephone interview on Fox News with Sean Hannity on Thursday, yet insisted he was feeling great.At one point, Trump lost his voice while accusing former Vice President Joe Biden of “choking like a dog” during their debate last week: The President saying Biden was choking like a dog VS the President losing his voice pic.twitter.com/aETxFT8SPB— Acyn Torabi (@Acyn) October 9, 2020He also struggled with his voice while discussing absentee ballots:Trump is coughing through this Hannity interview. pic.twitter.com/YuBHzZlSCu— Justin Baragona (@justinbaragona) October 9, 2020Although Trump tested positive for Covid-19 on October 1, he ducked a question about his testing and virus levels. Trump claimed he was in “great shape” and talked up his medication. He also said he wants to hold a campaign rally on Saturday:Sean Hannity actually asks Trump if he's been tested and if it's been negative and Trump kinda says he was tested then says hes going to be tested tomorrow and that the doctors said there's basically no virus pic.twitter.com/DGR2YPgJLO— Andrew Lawrence (@ndrew_lawrence) October 9, 2020At another point, Trump claimed Biden wants to tear down buildings and replace them with new buildings that have “tiny little windows, ok, little windows, so you can’t see out, you can’t see the light.” "California is gonna have to ration water. You wanna know why? Because they send millions of gallons of water out to sea, out to the Pacific. Because they want to take care of certain little tiny fish, that aren't doing very well without water." -- Trump pic.twitter.com/g0PrXZRgOq— Aaron Rupar (@atrupar) October 9, 2020Earlier on Thursday, Trump’s doctor issued a statement saying the president could resume “public engagements” by Saturday. Related...
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It seems that Xiaomi has already launched all of its important new products for this year, but Redmi has not yet fulfilled the prime plan. ...
The post The Redmi Snapdragon 865 flagship is coming soon appeared first on Gizchina.com.
Cook a meal and even sleep in a tent, all bundled with this Bronco concept.
Ten years ago today, Kevin Systrom and Mike Krieger released Instagram into the world. Less than a year and a half later, Facebook acquired it, in what is widely regarded as one of the shrewdest acquisitions in the history of the tech industry. It is now one of the most popular apps in the world and has thrived during the pandemic. But regulators and competitors continue to nip at its heels — TikTok has reportedly now surpassed it as the second-most popular app for teens, after Snapchat — and there’s no telling what it might look like another decade from now.
That’s one reason why the company is investing heavily in messaging features at the moment, Instagram chief Adam Mosseri told me last week: they make the app sticky. The company...
Earn 5% cash back on every purchase at Amazon (and Whole Foods). And get a $100 Amazon gift card for signing up.
Each year, Content Marketing Institute releases a new version of its B2B Content Marketing Benchmarks, Budgets, and Trends report, providing a timely contextual snapshot of the discipline at large and its ever-shifting landscape.
Needless to say, this year’s edition hits differently. While there is always change and evolution afoot in the annual study’s findings, 2020 has been a year of unprecedented upheaval for our profession, along with most every other.
The impact of COVID-19 on B2B content marketing is a direct and prevalent focus in CMI’s latest report, which helps leaders and practitioners in the field understand how their peers are reacting and adapting to a disruptive global event.
B2B Content Marketing in the Age of COVID-19
You can find the full report here, but today I’ll share five particular stats and insights that struck me as noteworthy in the 11th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report.
Content strategies are changing, both short-term and long-term
Slowly but surely, we’ve been making progress. Forty-three percent of respondents this year reported having a documented content strategy, which is a bit disappointing on its own, but encouraging when you looking at the running trend:
That’s remarkably steady and consistent growth! I might argue we’re still lagging behind on the whole, but progress is progress. Having said that, it is a bit ironic that at a time where more B2B marketers than ever have gotten their strategy down on paper, we’re being forced to crumple it up and rewrite it.
[bctt tweet="“It’s a bit ironic that at a time where more B2B marketers than ever have gotten their strategy down on paper, we’re being forced to crumple it up and rewrite it.” — @NickNelsonMN @CMIContent #ContentMarketing" username="toprank"]
Maybe that’s a bit strong, but 70% of respondents in the CMI survey said the pandemic has had a major or moderate impact on their B2B content strategy. Two-thirds indicated that the nature of their adjustments are both short-term and long-term.
With this in mind, if you’re among the majority that still hasn’t developed a documented content strategy, this might be a good time to flesh one out that strikes this balance between the big and small pictures. During times of turbulence (and long-distance collaboration), it’s always good to have a single source of truth. Last year I provided a simple three-point checklist for documenting your content strategy, and the guiding principles still apply.
Adjustments to messaging and targeting are the top reactive priorities
Asked about the specific changes their organizations have made in response to COVID-19, the top answer – selected by 70% of B2B marketers – was “Changed targeting/messaging strategy.” The most common answers after that were “Adjusted editorial calendar” and “Changed content distribution/promotion strategy.”
Nothing too surprising about this. It goes without saying many marketing messages and campaigns that were conceived before the pandemic became irrelevant (if not blatantly tone-deaf) when the world was flipped on its side. Brands everywhere have been forced to fundamentally rethink what they’re saying, and who they’re saying it to.
For that reason, I’m a little surprised that responses like “Reexamined customer journey,” “Increased time spent talking with customers,” and “Revisited customer/buyer personas” were all so low on the list. This does feel like a good time to get back in tune with the preferences and pain points that guide people toward our solutions.
Measurement methods have mostly remained stable
Another finding that stands out to me in the chart above is that “Adjusted key performance indicators” and “Changed content marketing metrics” were at the very bottom. For better or worse, it appears that most teams are sticking to the same yardsticks now as they were a year ago.
Maybe that’s a good thing! If you’ve truly locked down your measurement strategy in a way that accurately proves out results and fosters constant refinement and optimization, it probably shouldn’t change based on outside circumstances. However, according to the 2020 Marketing Measurement & Attribution Survey from Demand Gen Report, 40% of marketers said their company’s current ability to measure and analyze marketing performance and impact “needs improvement,” while only 13% said they felt they were “excellent” in this regard.
So perhaps reporting and analytics simply aren’t viewed as a priority at this time. I find that troubling, because in a time of widespread budget cuts and resource drains, the ability to demonstrate the revenue impact of marketing activities is arguably more important than ever.
Content creation challenges, not pandemic-related issues, are holding back success
Among those who rated their organization’s overall level of content marketing success in the past year as “Minimally Successful” or “Not at All Successful,” CMI broke down contributing factors in order to identify the most prevalent barriers. While the fairly broad “Pandemic-related issues” was available as an option, this was actually among the least common responses. At the top of the list, cited by 63% of laggards, was “Content creation challenges.”
These challenges can take various forms (some of which can be doubly categorized as pandemic-related issues).
“Our company needs more content. We serve a deep niche and few people understand our industry well enough to pop in and do small projects for us,” said one anonymous respondent quoted in the report.
Said another: “Clients are getting bombarded with electronic information—especially now since in-person meetings and events are on hold. How do we create compelling content that gets distributed in a way that stands out from the clutter?”
Virtual events and live-streaming increased — but not THAT much
Among content types used by B2B marketers over the past 12 months, the biggest risers from last year are those you would expect:
Virtual events/webinars/online courses increased from 57% to 67%
Live-streaming increased from 10% to 29%
These are hefty jumps … but they still don’t point to ubiquity, by any means. There remains untapped opportunity on the frontier of online experiences, although clearly it’s getting crowded in a hurry. The second quote shared in the previous section points to this challenge, which is at the same time both new and old.
Break through the clutter and earn attention: Amidst so much transformative change, this eternal edict of content marketers stays the same. We’re currently just seeing it play out in a new environment.
[bctt tweet="“Break through the clutter and earn attention: Amidst transformative change, this eternal edict of content marketers stays the same.” — @NickNelsonMN @CMIContent #ContentMarketing" username="toprank"]
Virtual events and live-streams have much potential for engagement and interactivity. We might receive some inspiration on these fronts when the folks behind this report bring their anticipated annual event, Content Marketing World, into the virtual realm this year for the first time. It’s going down on October 13-16, and our own Lee Odden will be delivering a presentation: Influencer Marketing Unleashed: Top Tactics for Success from Global B2B Brands.
As Lee will illustrate, influencer marketing should be a piece of the puzzle in forward-looking B2B strategies. Many of the other trends outlined here will converge and shape the future of content marketing.
The post New Research: How B2B Content Marketers Are Impacted and Pivoting During the Pandemic appeared first on B2B Marketing Blog - TopRank®.
President Trump's former personal attorney told Business Insider that helping Reality Winner is part of making amends for his past.