The process is more candidate-driven and highly competitive.

The goal of the employer brand is to attract high-quality employees and build a reputation in the market as well.

More than 76% of candidates look for an attractive place to work in.More than 94% of candidates apply for a job if the company manages its employer branding.

You can also enhance your employer brand through Zoho consulting.Tips to Enhance Your Employer Brand:-1] Develop a Proper Content StrategyTo build a strong employer brand, it’s important to build a strong content strategy.

You must create a multi-channel and comprehensive content strategy that will help to engage your target candidates.Content strategy can be a time-consuming affair, but it will surely give you results in the long run.

Candidate personas also help you to personalize the recruiting content.