The first thing to know before you start your SEO journey is what it is and how it works.SEO simply is Search Engine Optimization, which, in simple words, means the techniques of improving the quantity along with the quality of the traffic that arrives at your website due to the organic traffic with the help of search results.
Organic traffic would be any traffic that you don’t have to pay for because it is the ads that make up a significant portion of most of the SERPs.Websites like Google, Bing, Yahoo!, Youtube, and many others are referred to as the search engines.These search engines have a crawler that ultimately goes and efficiently gathers all the information related to the content that they can search for over the Internet about the topic or thing you want to find about.They tries to bring the 1s and 0s back, these crawlers work in a way by bringing all those to the search engine to build an index.
This index is fed with the help of an algorithm which tried to match all the data consistent with your query.Search engine optimization is all about amending the content on your website.
It also helps in increasing the user experience providing organic search traffic.Let me explain it to you with an example.
Friendly keywordsOptimization of the keywords is one of the most significant and perhaps the most acceptable way to surge your website’s rankings.These keywords help take full advantage of your website content with the use of the most common and extensively searched keywords.It is time-saving in addition to an effective method towards boosting your ranking.
Understanding web environmentUnderstanding an SEO working with your website will benefit you in understanding the nature of the web environment, as the changes keep taking place.