For the least, even the most traditional brick and mortar companies have a website that accepts customer inquiries to generate leads.Digital Marketing is the science and art of promoting a company, or a product, or a service, or even an individual via online channels.Digital marketers monitor things like what is being viewed, how often and for how long, sales conversions, what content works and what doesn’t work.More and more prospective customers took to Searching for their desired content which led to a tremendous focus on Search Engine Optimisation.Digital Marketing is definitely far less expensive than traditional marketing, which has allowed even small and micro businesses to be able to promote and reach out to prospective buyers, something which was a formidable barrier earlier.None the less, this ease of promotion has eventually led to very serious competition and the race to be found at the right time and the right place.
5
The first time I saw my site visitor numbers go from 41 one day to 4266 the next, I cursed loudly enough to disturb the other people in the coworking space.After a bit of dancing and fistpumping, it became pretty clear that I’d stumbled into an untapped growth hacker's goldmine.Like any self-respecting growth hacker would, I spent the next few months of my life fervently trying to figure out the art & science of guerrilla marketing on reddit.Splashy Pants, paid to send the Jamaican bobsled team to the Sochi winter Olympics, hosted an Ask Me Anything session by Obama, sponsored a Nascar racecar with Dogecoin, founded a crowdsourced "University of Reddit", and was the reason behind the creation of imgur.com (which gets almost 20,000,000 monthly visitors today).If you skip this step, you will fail.At worst, you'll be banned from the subreddit and have a group of overzealous redditors commit to downvoting every post you make for a while (a practice called brigading).
1
Google Analytics shows you how users move between your pages, but what about the actions they take ON each page?Google Analytics (GA) has become the most widely used data analysis tool on the web because it is both powerful and free.Having this kind of information empowers you to make decisions about your website that are based on data instead of assumptions.You can see what your most popular content is, and then highlight your best offers there.This is becoming increasingly important as more and more pages feature dynamic content that use things like AJAX to display new content without refreshing the page.This post is going to tell you, step by step, how to enable event tracking in Google Analytics so that you can see every time a user performs any type of action on your site.
5
Is it actually a worthwhile investment or a massive money drain?There are virtually no limits to what you can and can’t do in a content-marketing campaign; all that really matters is that you provide something valuable your followers and fans can consume.In fact, some services like Spotify are making money on just how much people hate ads; their premium tier is ad-free.And no matter how much you target your ads, you’re still essentially taking pot shots in the dark.Content marketing lets you really target your message and get the right people engaged from the get-go.This is particularly true when you create evergreen content, as people will continue to visit a particular blog post long after it’s first published.
2
Some consider it to be a progressive method for moulding and quickening startup development, while others think of it as a favour word for advertising.I used to fall into the last camp, however Neil Patel’s manual for growth hacking helped me perceive how a development programmer’s occupation contrasts from a customary advertiser’s employment.While conventional advertisers have an expansive concentration extending from working out a promoting group to characterizing a general showcasing procedure, development programmers concentrate on a certain something and one thing just: Growth.In any case, advertisers who can’t program are consummately ready to go up against growth-driven parts the length of they have a specialized mentality; at the end of the day, they ought to have a profound comprehension of technology––how individuals collaborate with it, the most recent improvements and patterns, how distinctive devices and stages incorporate with each other and what information is imperative for settling on keen choices.His article propelled me to burrow further and discover more incredible devices that non-coders can use to produce growth for their organisation.As SEO is progressively troublesome (good fortunes attempting to out contend anybody in case you’re simply getting begun) and pay-per-click costs progressively more costly (AdWords, Facebook, and so on).
4
B2B content normally sterilizes the human experience.That’s what I discovered at my company JotForm.10 years ago, I started blogging.Whether I attracted readers or not, writing was intrinsically valuable.When I took the unstructured information from my brain and organized it in a meaningful form, I discovered its real essence.If you ask, who’s going to take up the challenge of blogging anyway?
3
Deal is said to be one of the largest cloud transformation deals in the financial sector.IBM is said to have signed a huge 10-year cloud outsourcing deal with Lloyds Bank.As part of the deal Lloyds Bank will send 1,500 staff and contractors to IBM, according to an internal memo seen by The Register.The deal is said to have been long in the works and may have been triggered by a series of outages that the bank suffered in January, perhaps forcing the banks hand to seek outside help for managing its data centres.Lloyds Bank reportedly announced to its staff that it has, “signed one of the largest cloud transformation deals” within the financial sector, apparently by shifting to IBM’s private cloud over the next three years.The memo said: “Most colleagues working in Infrastructure Technology Services supporting these systems and delivering change will transition to IBM, with a number retained in Lloyds Banking Group to manage the relationship, service and governance of IBM.”
3
MapR-XD is designed to eliminate data silos and support new data processing workloads from the edge, data centre and to the cloud.MapR is moving to more embrace cloud technology with the release of a cloud-scale data store to manage files and containers.The MapR-XD fits into the company’s Converged Data Platform and is said to support any type of data type from the edge to the data centre and multiple cloud environments with automatic policy-driven tiering from hot, warm, or cold data.The company said that the new product gives customers the ability to create vast, global data fabrics which are ready for analytical and operational applications, essentially making it easier to use data.“As applications become more intelligent and take advantage of more diverse data in real time, for both analytical and operational uses, there arises the need for new approaches to data processing,” said Matt Aslett, research director, data platforms and analytics, 451 Research.“MapR-XD is designed to eliminate data silos and support new use cases as they emerge that require data processing from the edge, data centre and to the cloud.”
2
Security concerns are on the rise as many SAP users are unaware of the implications of GDPR for them.The majority of SAP users are uncertain how their use of the company’s products will be impacted by the implementation of the General Data Protection Regulation (GDPR).A survey of UK users by the UK & Ireland SAP User Group found that 86% don’t fully understand the implications of GDPR with regard to their current SAP landscape and the future of the products.Concerns regarding compliance are on the rise with 51% saying they have greater concerns now than they did 12 months ago, while 53% of users said that the emergence and growing use of cloud computing had increased their compliance challenges around SAP., a further 57% said the same regarding the compliance challenges posed by workforce mobility.Concern is also increasing regarding the security of their SAP landscape (49%).“GDPR is presenting a huge challenge for many organisations and this isn’t just restricted to users of SAP.
3
For the seventh straight year Cannes Lions has named WPP as its Most Creative Holding Company, despite it threatening to pull out in future over costs.WPP as a company once again accumulated the highest number of points amongst the networks as a result of the prizes taken home by some of its agencies across 42 countries this year.Sir Martin Sorrell, founder and CEO of WPP, said: “As ever, this award simply reflects the achievements of our wonderfully talented people all around the world, and of course the support of our clients.“In the year of our seventh successive win, the industry appears to be experiencing a collective seven-year itch in terms of its relationship with Cannes.“The importance of recognising the outstanding creativity of our people and the work they do for clients is not in doubt.The question is whether the festival does that in the most effective way, and we look forward to playing our part in finding the best solution.”
4
It's only natural that Spider-Man, of all heroes, would find a friendly reception on the web.Fans and critics who've watched "Spider-Man: Homecoming" in early screenings are starting to share reviews and reactions on social media, and it's looking good for the reboot of the teen hero.The words "best" and "favorite" are being tossed around.Star Tom Holland earned raves.The movie's humor and sense of fun were praised.The high-school setting and film's innocence stood out for some viewers.
1
While all US intelligence agencies agree that Russia meddled in the presidential election last year, Donald Trump still finds time in his busy schedule to question whether it actually happened.Vladimir Putin, meanwhile, has denied any interference and suggested that any hacks originating from Russia may be the work of “overzealous patriots.”A new report shows that Russia has been more and more interested in Western technology and its tech secrets in recent years for two reasons: Preventing hacks and finding vulnerabilities.A Reuters report claims that Russian regulators want to inspect the source code of the various tech products that Western companies want to sell in the region.These demands come from the Federal Security Service (FSB) and the Federal Service for Technical and Export Control (FSTEC).If FSB sounds familiar, that’s because it’s the spy agency believed to have been involved in the Hillary Clinton hacks last year, and in the Yahoo hacks back in 2014.
1
Rogue Audio is based in Brodheadsville, Pennsylvania., and they've consistently made some of my favorite electronics, so I was wondering when they would get around to tackling headphone amplifiers.Now they have with the RH-5, and It retails for $2,495/£2,495, which is pretty reasonable for a made-in-the-US high-end component.Sure it's expensive, but If you've already invested in a bunch of audiophile grade headphones it will be money well spent.The RH-5 may be a headphone amp, but it's also a fine preamp, with three stereo RCA inputs, one stereo XLR input, and stereo RCA and XLR outputs.I started my auditions listening to it as a preamp with a Bel Canto REF500 power amp, and Magnepan .7 flat panel speakers.The sound was velvety smooth and full of body, and stereo imaging was big and spacious.
2
SwipeMail is creating the new standards for email marketing and delivery.They have built their own i-MTA (An AI driven Mail Transferring Agent) which keeps itself updated with the recent ISP's anti-spam policies, user's online behavior across the internet and enables smart delivery for your emails.The email list received from email marketers are most of the time are non-optin and full of spam traps, even with a high quality list the same problem is found.SwipeMail have built i-MTA that remove the suspicious email addresses from the data in real-time and target the genuine email addresses.Within first 6 months, SwipeMail have already sent more than 750 Million emails and still counting.They are currently serving to 100+ clients across the globe.
4
In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the Web each week.We’ll miss a ton of great stuff, so if you found something you think is worth sharing please add it to the comments below.In the meantime, here are some B2B Reads that we love:How to Avoid the Mistakes Our Agile Marketing Team MadeSome great tips to avoid mistakes when it comes to Agile practices in marketing teams.Thanks for your ideas, Eva Jackson.
1
A bold way to ramp up voter turnout.A young woman who kicks social norms in the teeth, and an even younger one who became a global face of resilience.The honor was created to recognize marketing work that doesn’t easily fit into any traditional category, with previous honors going to REI’s OptOutside campaign and Domino’s Pizza’s Emoji Ordering.This year’s Titanium Lions winners are:Fearless Girl | McCann New York for State Street Global Advisors (Grand Prix)Small in stature but nearly unprecedented in impact, Fearless Girl is a bronze statue created by McCann New York to stare down Wall Street’s famously intimidating Charging Bull.
1
On paper, some of them seem perfect.However, Sony just took Nikon’s spot as number two in the full-frame camera industry — Canon holds pole position.Currently, only 24 full-frame E-mount lenses exist compared to the dozens that Canon has in each category.The Sony Alpha A9 is the first new mirrorless camera since taking their new perch.Is it really a show of maturation of the format, worth paying the premium and jumping on board?Five things really stand out about the A9: its no-blackout 20fps shutter, the 693 autofocus points, its port versatility and its 5-axis, 4K video stabilization.
2
"Sorry no parliamentary email access today -- we're under cyber attack from Kim Jong Un, Putin or a kid in his mom's basement or something..."That's the word Saturday from UK parliament member Henry Smith, whose Twitter post about a hacking attack aimed at the British government was no joke.A spokesperson for the House of Commons said officials had "discovered unauthorised attempts to access accounts of parliamentary networks users" and that remote email access had been temporarily restricted as a precaution."Some Members of Parliament and staff cannot access their email accounts outside of Westminster," the spokesperson said.Parliamentary officials are working with the National Cyber Security Centre to investigate the attack and further lock down the computer network, the spokesperson said, adding that, "We have systems in place to protect member and staff accounts and are taking the necessary steps to protect our systems."Meanwhile, House of Lords member Chris Rennard also took to Twitter to give a heads-up: "Cyber security attack on Westminster Parliamentary e.mails may not work remotely Text urgent messages."
1
Nicholas Shekerdemian has a pretty typical startup story: he dropped out of college, met up with a technical co-founder and then ended up starting a company.But Shekerdemian, who at the time was helping match English teachers with Chinese citizens, wanted to start a company that would solve his own problem: actually getting a job at a cookie cutter company where everyone else applies.Headstart is launching out of Y Combinator’s Summer 2017 class.“Companies still use basic criteria — qualifications, grades, University — and screen people out of the process,” he said.Job seekers apply to Headstart, filling out an application form that then gathers the kind of profile that offers more insight into a candidate for companies.Those companies then get those detailed profiles, offering an opportunity to get a better look at a (in theory smaller) set of candidates that are the best for the job.
3
Tumblr this week introduced a “safe mode” for its service, which combines the company’s previously available “safe search” functionality with a new filter that would hide “sensitive” content from the site’s main Dashboard, using an overlay.However, Tumblr quickly came under fire for hiding “sensitive” content that was anything but – instead, noted many users, Tumblr was seemingly filtering out innocent posts, including LGBTQ+ content, for no apparent reason.YouTube this week also announced it had updated its policies after LGBTQ+ videos had been inadvertently blocked when viewing YouTube in Restricted Mode.What was going on at Tumblr, however, was less immediately clear.The company had earlier said that content was being flagged as “sensitive” through a combination of automation and human moderation.It described sensitive content broadly; even artistic nudity, or nudity in an educational or photojournalistic context, may be considered sensitive, it had said.
1
More

Top