Everything About Google Algorithm Updates You Should Know - Saletify

RankBrain is the name that Google gave to its artificial intelligence system that it uses to assist with processing search results to help give users the most relevant results on the Search Engine Results Page (SERP). How does it work, and what do you need to know about it?

Google processes over 40,000 searches per second. This adds up to 3.5 billion per day and 1.2 trillion per year. To process all of these queries and give the most relevant results to users, Google uses what they call their Hummingbird algorithm. RankBrain is the machine-learning part of the Hummingbird algorithm, and it is just one of the “hundreds” of major signals that Google uses (and perhaps 10,000 sub-signals) to give you your search results.

Because of a recent Q&A with Google, we can confirm that RankBrain is the third most important signal that Google uses when ranking pages on the SERP. Number one and two are links and content, which is no surprise. It wasn’t however identified whether links or content are more important, but they’re both so critical that we wouldn’t recommend prioritizing one over the other. Plus, successful content creation will result in links as people share your content.

But why AI? In 2013 Google said the number of never-before processed queries as 15%. While this is down from the 20-25% it had in 2007, it’s still a massive number considering their volume. Previously, Google was able to find results that were not exactly what was searched using synonyms and stemming lists. While much of it could be automated, it still came down to real humans maintaining and updating these lists.

RankBrain is designed to help with more complex search terms, so-called “long-tail” queries that can have many words. The purpose is to analyze these complex searches and return relevant results. Google is able to find patterns between what appear to be unrelated searches to identify how they are actually related to each other and popular topics. It then uses these connections to produce results that are most useful to users. While Google won’t provide details on how RankBrain works, for end users it means that complex and granular searches can turn up pages that you are looking for.

Should RankBrain have any effect on your SEO strategy? Probably not. As was mentioned earlier, the two most critical signals are links and content. We continue to promote the regular creation and promotion of engaging content as the most important factor to your SEO success. Google said in 2015 that RankBrain processes most of the then 15% of queries it had never seen before, but in 2016 Google expanded the use of RankBrain and has stated that it now uses RankBrain to influence results for most if not all searches.

Why shouldn’t you be putting a big focus on RankBrain optimization? Simply put, we don’t know how it works. As with all Google algorithm details, they’re fuzzy about how and why things work the way they do. RankBrain is an advanced, artificial intelligence machine-learning algorithm, and we can’t imagine that technical SEO-tweaking will make much of an impact. It’s probably why Google is rapidly expanding its use in searches.

RankBrain is out there, and it’s growing with relevance every year. However, success in SEO isn’t going to be dependent on how you tweak your pages to fit rumors of how it works. Build great content and share it with the world. Google’s search algorithms will reward you.

The search giant Google introduced a new search algorithm update called product reviews update.

According to Google, the update is designed to “better reward” well-researched, in-depth content by ranking them over simple brief product summaries.Just to clear things up, this is a standalone update, not a regular core search algorithm update, meaning it won’t impact all search results.

This update targets product reviews in particular.In its latest announcement, Google said that it is constantly working to present the searchers with the most helpful and valuable information possible via experimenting, testing, and review processes.

That’s why Google is improving its ranking systems with the new product reviews update, which is designed to reward such content better.Nevertheless, this search algorithm update only impacts English-language reviews currently.There’s nothing to be concerned about regarding this update for websites that don’t post product reviews.On the other hand, websites that publish product reviews need to carefully monitor their traffic and rankings and keep an eye out for anything unusual.The product reviews update is live in search results now, meaning site owners might start seeing fluctuations in their rankings and traffic already.Any abrupt increase or drop in search rankings or traffic will probably indicate that the website was affected by the product reviews update.Irrespective of any shifts in the rankings or traffic, website owners should add an annotation in Google Analytics and other monitoring tools to signal that the product reviews update went live.WHAT TO DO IF THE PRODUCT REVIEWS UPDATE AFFECTED MY WEBSITE?The product reviews update focuses on presenting users with content that provides “insightful analysis and original research,” Google says.With this search algorithm update, the goal of Google Search is to prioritize the content written by experts or enthusiasts who know the topic inside out in the search results.Site owners who feel that their websites have been affected by this new update should take Google’s advice on producing and publishing better content.Try and review your product reviews content impartially and ask yourself if they:Express expert knowledge about products where appropriate?Show what the product is like physically, or how it is used, with unique content beyond what’s provided by the manufacturer?Provide quantitative measurements about how a product measures up in various categories of performance?Explain what sets a product apart from its competitors?Cover comparable products to consider, or explain which products might be best for certain uses or circumstances?Discuss the benefits and drawbacks of a particular product based on research into it?Describe how a product has evolved from previous models or releases to provide improvements, address issues, or otherwise help users in making a purchase decision?Identify key decision-making factors for the product’s category and how the product performs in those areas?

For example, a car review might determine that fuel, economy, safety, and handling are key decision-making factors and rate performance in those areas.Describe key choices in how a product has been designed and their effect on the users beyond what the manufacturer says?All these suggestions mentioned above are in harmony with Google’s objective of better rewarding the most helpful product reviews.With the rollout of this update, product reviews will struggle to rank in Google SERPs if they only summarize the products going forward.Usually, reviews that present a summary of products are observed on affiliate websites that aim to make quick commissions instead of offering any real value to people.From now on, site owners will be required to publish complete analyses of products, including their comparisons to other similar products and comparisons to older iterations of the same product.Whenever possible, offer quantitative analysis like the results of speed tests if you are reviewing a PC, for example, along with other relevant data that can help customers make a better-informed purchase decision.It looks like the search giant will be mindful of whether a product review provides information that goes beyond the data given by the manufacturer or not.

To put it another way, don’t just visit a product page and rewrite what is already present out there.WRAPPING IT UPGoogle has launched a new search algorithm update called product reviews update, which is focused on ranking reviews that provide insightful analysis and original research over the ones that merely summarize a set of products.

 The SEO landscape has transformed the internet over the last decade.

Every advertising agency has to be updated with the current trends in the SEO sector for assuring complete assistance to their respective clients for upgrading their success level.Kaizen Design Studio, an SEO company in Pune keeps itself updated with the latest SEO trends for transforming your business into a success story!

Research what the average internet wants from the content.

Rather than just researching what users search the most, know what a user exactly wants from your content.Use short URLs and rich keywords - Rather than using really long URLs, try to incorporate short URLs with top-ranking keywords.

For this, search the best keyword related to your sector on Google and as you go down, it will display the best search results related to the searched keyword.

Just add the related keywords in your content and affix the top keyword in your short URL.

 The SEO landscape has transformed the internet over the last decade.

Every advertising agency has to be updated with the current trends in the SEO sector for assuring complete assistance to their respective clients for upgrading their success level.Kaizen Design Studio, an SEO company in Pune keeps itself updated with the latest SEO trends for transforming your business into a success story!

Research what the average internet wants from the content.

Rather than just researching what users search the most, know what a user exactly wants from your content.Use short URLs and rich keywords - Rather than using really long URLs, try to incorporate short URLs with top-ranking keywords.

For this, search the best keyword related to your sector on Google and as you go down, it will display the best search results related to the searched keyword.

Just add the related keywords in your content and affix the top keyword in your short URL.

Click2website is leading Digital Marketing Agency which provides result-Oriented SEO Services for tech Support using SEO according to Google Algorithm.