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Getting The Mix Between Digital And Print Marketing Right In The Digital Age

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kina patel
Getting The Mix Between Digital And Print Marketing Right In The Digital Age

Yet the medium in which a business chooses to do this will highly influence its results.

Recently, much attention has been focused on the place of print marketing in this increasingly digital age.

While multiple publications advocate for the cost efficiency and promotional power of digital marketing (particularly startups), the power of print remains strong.

Both mediums bring their own benefits with them, and getting the balance right is a crucial element of achieving marketing success across all fronts.

Surprisingly, over 95 percent of people aged 25 and under still read magazines, and they have been shown to generate the highest return amongst all media – approximately $3.94 per each $1 spent on advertising, or as revealed in GFK’s survey, an ROI of 120 percent.

People spend approximately 11 hours each day either listening, reading or connected to Internet-enabled devices every day.

https://www.justwebworld.com/getting-the-mix-between-digital-and-print-marketing-right-in-the-digital-age/

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kina patel
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