Content can be a powerful and effective marketing tool. In fact, according to Yorke Communications 2018 Red Book of Content Marketing, two out every three respondents (67%) said that the main purpose of generating content is customer acquisition. Like any other weapon, the effectiveness of content will depend on the wielder, how it is put to use, and also the budget. The value of good content is particularly unmatched when the marketing budget is limited.
Here are a few basic pointers that a new age entrepreneur may want to remember before putting content to use.
- What exactly do you hope to achieve with the content?
Winning new customers is right on top of the list of things one can achieve with good content. But when it is viewed in the larger context, content is a great tool for creating brand awareness, building trust (e.g., website visitors), positioning senior management as expects, improve organic search results etc. Spelling out the end objective before creating any specific piece of content is a great way to start.
- Who is your target group?
Define your audience clearly. Spray and pray is not good enough. Shoveling content into the digital black hole and hoping to achieve something doesn’t really work. What you are going to say depends on who you are addressing. The sharper the definition of the target group (TG), the more effective your content will be.
- How innovative are you?
Form always follows function. Successful building architects understand this rule well. Don’t be too fixated on a specific form or format. For some messaging, a short film will work and some other times a neat infographic or a succinct blog might do the magic.
- Are you using every medium in your arsenal?
Today entrepreneurs have access to a whole range of platforms to push their content into. A single piece of message, if repurposed skillfully, can be pushed into every available medium like the website, social media, messaging services (like WhatsApp) and so on. A little repurposing of a piece of content will help reach a wider group of audience. Start with a simple text-heavy blog – create posts, make into a short film or an infographic. The only rule here is that there are no hard and fast rules.
- How smart is your language?
How many content writers know that the largest selling English daily is ranked ninth among the 10 most widely read newspapers in India? So even if your bilingual audience understands English, the message can be more effective when written in their native tongue. Breaking the audience on the basis of language also narrows the TG, thus improving the odds of winning.
- What’s the measurable impact?
Measuring the impact of the content will help sharpen the message. Advertisers do this all the time. There is no reason why content marketing should not be subject to the same ruthless scale. Remember, we can improve only what we can measure.
This post was originally published on Yorke Communications
Good content marketing can put you to higher rankings on search engines, generate permanent relationships and bring customers to your website.
Content OptimisationRubbish contents wouldn’t fun to read, not valuable from the point of Google eyes.
I will start by recognising your business and tone of voice, or help you create one that will make you reachable to your customers.If there were no content on other sites, Google would not exist.Fundamentally, good content marketing uses a bright idea or valuable data and creates a brilliant output, combining aesthetics and customer information at hand.It is like a well-written poetry book that you can’t leave or a fast-paced song that you don’t get tired of.
Your content is what your customers will associate with your business, bringing you recognition as a brand worth spending money, time and energy in.
With the help of your content, you will enhance your customer portfolio and reputation.An SEO agency that helps you prepare succeed contentsWe have generated many content marketing strategies.
We will then carry out an entire digital marketing content analysis to mark fields for advancement on your website and create new ideas for marketing campaigns.
Hello Readers, Today we have come up with an interesting topic called Content Marketing.
Generally, Professionals says that “Content is King”.
So, we want to educate our readers about the Content Marketing in Vijayawada.
To begin with, In our daily life activities, we find content every where such as newspapers, books, Social Media, Posters, Banners […]Continue reading
Rank-Higher Agency offers content marketing services in Vaughan including blog management, social media content creation, press releases and more at low cost.
You can use it everywhere, be it a personal blog, a business site, or a social media timeline.
If your content is creative, engaging, and unique, it can boost your online presence, user engagement, followers, and even sales.
For instance, if you are writing an article on Instagram vs. Facebook or Mercedes vs. BMW, then it will be considered an X vs. Y posts.
These kinds of posts have almost negligible competition so your blog or post will appear on the higher positions even without Off-page SEO techniques.Moreover, the people who search for X vs. Y keywords are knowledgeable.
The user is just looking for a better option according to his needs.
If your introduction alone is too extensive, then your visitors are likely to avoid reading it and may even jump to another post explaining the same theme.
