If you’re a big tech firm solving problems and providing solutions every day or just another high school kid learning to code with a vision to change the world, the one thing you want most is to have people download your app. However, with thousands of apps on the market and constant competition to be the best, the only thing that can really help you succeed is visibility: the more people notice your app, the more clicks (and downloads) it attracts.
Here are a few ways to get your app noticed:
#1: App Store Optimization (ASO)
Just like we use Search Engine Optimization (SEO) to increase traffic on our websites, similarly App Store Optimization increases the number of clicks on your app. However, it is not as easy as SEO is. You can learn techniques to generate webpages with successful SEO, but the Play Store and App Store do not disclose their search algorithms. Thus, one great way to go about this is by observing what the really successful apps do and try to replicate it with your app. From giving your app the right name to crafting the perfect description, if done correctly, you can implement ASO and see great results.
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#2: Reviews and Ratings
A higher number of reviews and increased rating would really accelerate your app’s ranking in the search results. For this, the obvious place to start would be family and friends, and if you have a good budget, you can contract this job to app reviewing sites and see soaring results.
#3: Using the right colors and codes
The icon for your app and the interface must exhibit bright, positive, or contrasting colors in order to keep users engaged. Apart from that, make sure the interface is extremely user friendly and easy to understand and explore.
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App Store Optimization is been one of the procedure for enhancing the mobile applications where we can improve the ranking of the app store’s in the search result.
The visibility of the mobile app can be upgraded with the rank of the mobile app in the app store’s search result.Read more - http://5ines.com/blog/how-to-rank-your-mobile-app-and-increase-visibility/
Avoid major and minor pitfalls in your app's functionality or usability as soon as possible. QA and testing is one of the most important stages of application development which contributes to higher customer satisfaction and better user experience.
Creating an app can be a lot of work.
Feel free to jump to one of these methods if you are interested in a specific one:
Don’t forget to reach out to your iOS development company to implement them right away.
This means in this battle, ASO is seven times more effective than SEO regarding mobile apps.
Since the June 2017 the limit was reduced to puny 30 characters.
The people searching for a Pokemon game will never download your e-commerce app even if it somehow reaches the top 10 results (and those who did download would be furious enough to leave a negative review which isn’t worth the trouble).
