Although, greatness of a company is a big achievement, it couldn't essentially be a lasting one. After losing all the impression of their achievements, great companies often fade away. For an example, Kodak basically democratized photography with its completely new innovations and inventions. However, in 2012 Kodak filed for bankruptcy. Reason? Quite simple. When the whole world was shifting towards
digital photography in late 80s, Kodak refused to join the bandwagon, and continued with their existing products even after inventing the digital camera technology. Result? With the increase in sales of digital cameras and decrease in sales of film rolls, sales number plummeted.
The great fall of Nokia is also another example. Back in 1998, Nokia became the best selling mobile phone brand in the world. However, after 2010, Nokia's market value declined by about 90 percent and in 2011 Nokia was acquired by Microsoft. So, what led to this collapse? why Nokia, which was considered as the undisputed king of mobile devices was thrown out of the market?
The main reason is the introduction of iPhone in 2007. At the time of iPhone's launch, half of all the devices sold in the planet were Nokia's. Whereas iPhone only had a market-share of 5 percent. Nokia's management thought they will continue to rule the market with dated Symbian OS and average phones.
They never thought Apple would come-up with a superior hardware and software and the executives were afraid to acknowledge the fact even after knowing that it would take several years to develop a better OS that could compete with iOS. The death nail was the wide acceptance of Google's Android OS, which eventually threw Nokia out of the competition.
In its life-cycle, every company has to prove its superiority over the others, not just once but everyday. Even a slight slip or irregularity in performance can harm the relationship between a company and its consumers. However, so called fan boys tend to forgive their favorite company, if they look at it as an performance-glitch that is uncommon. Still the frequent performance-glitch will eventually lead to
customer's frustration. However, consumers' choices are not always logical. If they were logical, marketers' lives would have been much more simpler. Nike probably wouldn't have to use the face value of Christiano Ronaldo or Zlatan Ibrahimovic to market its clothing or shoe line-up. Companies like Lakme wouldn't have to hire
Bollywood personalities to market its fairness creams or any other product for that matter. Lastly companies like Lamborghini, Prosche and others wouldn't be interested to market vehicles that are five times more costlier than a everyday Nissan or VW.
So, there are several companies that have raised the standards of business practices in their respective fields, have grown fast and garnered the much needed admiration from the clients and other competitors. Insights Success acknowledges these organizations by shortlisting, “The Fastest Growing Companies to
Admire in 2019”.
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Now what you need to do is find a supplier of airsoft guns and equipment.The answer, in this case, is eCommerce, as it has increasingly become for shoppers around the country and really, around the world.
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