Looking Into Whether the New SAG-AFTRA Commercials Contract Levels the Playing Field

Geekz Snow

Looking Into Whether the New SAG-AFTRA Commercials Contract Levels the Playing Field

Of prime importance going into those negotiations was whether the JPC, which negotiates on behalf of the advertising industry, would respond to the continuing concerns voiced by signatory agencies and advertisers that they cannot compete with their non-union counterparts from a talent cost standpoint.

With the changing dynamic of the advertising industry, most notably advertisers putting multiple advertising agencies on their rosters, the playing field most in need of leveling is the one played on by the signatory agencies.

And thus of particular concern going into this year’s negotiations was whether there was more that could be done to help those agencies stem the loss of business, both existing and prospective, to non-union agencies.

The big splash in the new Commercials Contract is the Alternative Compensation Structure, or ACS, which provides for different upfront talent payment packages—essentially, flat fees paid up front—that are intended to simplify compensation calculations and provide potential cost savings to signatory advertisers.

In terms of its potential competitive impact, the ACS is available only to signatory advertisers and agencies, which the JPC touts as helping to “level the playing field,” presumably because the ACS cost savings are not available to non-union advertisers that engage SAG-AFTRA talent through third-party signatories.

The ... contract contains some new provisions intended to ease the strain from a competitive standpoint.

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Geekz Snow

Flags Communications- the one of the best advertising agency of India

Flags Communications - PR agency 2022-01-19

The need for advertising in today’s worldAdvertising is the way to convey any marketing message to the consumers. If we talk about the best advertising agencies in India, only 5-6 names of the top advertising agencies or the creative boutiques will cross our minds. Walter ThompsonMcCann World groupLowe LintasDentsu AdvertisingCheil WorldwideWhy Flags Communication is the best in business? Flags Communications, is one of the best advertising agency in Mumbai in the town. In fact, Flags Communications is not only an advertising agency of repute, but it a 360 degree Marcom agency, which performs a plethora of work for its esteem clients starting from brand building, lead generation, digital marketing to creation of advertising campaigns.

How Does Advertising Agency Perspective Help Your Company To Grow?

HGB Strategic Marketing 2022-08-22

An advertising agency is highly needed when your team is not able to handle the advertising tasks anymore. However, to see better response many business owners decide to get with a professional advertising agency. Getting with a consistent advertising agency can help you to see a great effect and here’s why getting with the agency is the best choice:Reach Audience In New Ways When you get with the professionals, they provide creative minds that work to provide a fresh outlook and growth in your business. This perspective gives the company a chance to try out different options that could lead to the growth of the business. With unique ideas, your business can help to overtake the pre-existing brands, and this help with increasing the brand’s awareness among the people.

Restaurant Advertising Ideas That Work

Khushi Advertising 2023-01-13

When it comes to advertising your restaurant brand, you have two options i. You can get connected with advertising agencies in Ahmedabad to identify what advertising strategy would work best for you. The main call to action will help in bringing higher traffic to your restaurant so the restaurant brand needs to create mouth-watering and eye-catching ads. Most restaurant owners don't find this a good way to attract the customer but 70 out of 100 people search for the restaurant online before visiting any restaurant or café. Free Restaurant Advertising Ideas:Word of Mouth: This is the most effective kind of advertising technique and this is something a restaurant will ever need to gain a good customer base.

Types of Outdoor Marketing & Its Importance in the Digital Marketing World

EleganceMediaview 2021-11-25

Be it an international company or a local brand, all like to choose outdoor marketing for branding. Luckily, branding has several different types that offer businesses to choose an effective type to convey messages. Transit AdvertisingWhen we talk about OOH advertising, the best way of advertising is transit advertising. Contact an outdoor advertising agency to learn more about billboards. Key Advantages of OOH Marketing for businessesBusinesses are catching the attention of users these days with OOH marketing.

Advertising Company in Riyadh - Alanwebs

Sophy Thomas 2021-01-20

Alanwebs the leading Web development and advertising agency in Riyadh providing branding, advertising and creative web design services at the lowest price.

Our Ads agency draws businesses awareness and increase its customer base through visuals.

Digital Advertising Agencies means, its Role, and kinds of Agencies

Laxmikanta Parida 2019-12-16

Advertising Agencies that means, its Role, and kinds of Agencies

Advertising Agency is simply sorted of a tailor.

It creates the ads, plans how once and hands it over to the shopper.

Planning for a sort of media to be used, once and wherever to be used, and for the way a lot of time to be used.

Taking the feedback functions of various types of advertising agencies from the shoppers in addition because the customers then deciding the additional line of action.

There are primarily five forms of advertising agencies.

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