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Form between business and sustainability

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Sustainability Management School
Form between business and sustainability

In a large hall tr&taxes;how d’élégloves but understated chairs green and a large bar of grey worthy of the réceptions of large companies. But on the c&taxes;té, a gorilla close-up staring us in on a poster who begs «SOS save our espèces». This réception of a few particularère is that of the Sustainability Management School (Sumas) or the School of management and sustainable, but also, among others, the WWF and l’IUCN (international Union for conservation of nature).

We are in the commune of Gland in the canton of Vaud. The course of the Sumas se déroll in the bâ - a building that is face à this réception, with a view of the fields, the lake and the mountains. L’école offers since 2012 training supéthan that of MBA – axées on the management and destinyées managers – management, sustainable finance and responsible investment, and sustainable tourism. Two new training sessions on the m&stop, me principle, come to d’to open: - mode and in h&taxes tellerie. Their co&burn;ts: 39 545 francs for the programs on campus and 16 170 francs for the online programs.

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L’approach to the’école wants to be the foremost holistic: contrary à d’other training courses, l’aspect of sustainable n’is not annex. «In each épare d’learning, the question of environmental and social arises. We cannot, for example, to teach the marketing d’a c&taxes;té, and then the durabilityé l’other», réis Ivana Modena, founder and director of l’éestablishment.

reasoning that makes sense, according to Rafael Matos-Wasem, géographe and professor à Haute Ecole de management, HES-SO Valais. He gives in this HEG among other course of’éthic éeconomic and désustainable development. «C’is an area which needs to irrigate all the fields of l’education, because we are going to &stop;tre amenés à be dédecisions headlights for our planète, including within companies.»

«Planet, people and profit»

But that means durabilityé in the école? «Planet, people and profit», us répond-one. «Ce n’is not the fact of making the profit that needs to &stop;tre changé but the fa&case;it is to make, advance, Ivana Modena. We need d’money, but the dédecisions that mènent of profit must comply with the’environment, and human rights.» A éstudents also work on practical projects through internships in companies that are more or less axées sur l’environment: WWF, Kellogg’s or Nespresso.

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The pursuit of profit speaks to Rafael Matos-Wasem. «C’is a bit of a contradiction. That said, profit said margins and bénéprofits, which means that someone’one pays the pots cassés, workers, or the’environment. And it also means the consumer, to turn the machine.» The teacher measure, however, the difficulté of the situation: «These alternative so-called sustainable are an emplâtre on a wooden leg, we should rethink the modèle in its entirety. But éobviously, due to the current situation, companies need dégager a minimum of bénéprofits in order to exist, they are not charity organizations.»

The courses are tournés to the companies-m&stop, my: «In the course of project managérial, j’have workedé with a producer of local wine and organic on the fa&case;it is to reduce its carbon footprint in réreducing the packaging», shows Elisabeth Losasso, 43 years. Désormais part à l’Institut Luc Hoffmann, center indéduring research créé by the WWF, she was followed by an MBA in sustainable management to the Sumas.

The fear of Greta Thunberg

For the director, which account today’hui a sixty d’enrolled in its MBA, the companies really take account of these issues, since little. «Some change because that’they feel obligées, but they change. They are afraid of Greta Thunberg! she laughs. But c’is a transition, it can't be done from one day to the next day.»

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A transition, c’is that’observes Giri Prasath, 26 years. This Indian d’origin has an MBA in sustainable management to the Sumas. «I was looking for à both l’aspect business and environmental». The young man is today’hui intern in the société suisse Enviroports à Glans, working around the sésecurityé maritime and l’éelimination of déchets. «L’marine industry of new rèrules in matière of pollution which are becoming the standard.»

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When durabilityé and business is m&stop, slow, the issue of greenwashing remains a challenge. «Well s&burn;r that some companies make, " says Giri Prasath. But grâce to the analysis that we learn to perform, I can identify what is greenwashing and what didn’is not. For example, when’a company gives to see what that’she changé, as using ésynergies renewable in its production in order to hide that’she continues to use the products néfastes.»

Les écoles are always more numerous à offer training on this théists, à l’image of the Business School Lausanne, which was opened in 2012 an MBA and EMBA (for more expéwelliesés) in business, which is sustainable conna cool t since a succès growing. «The durabilityé nérequires a vision radically différent r&taxes;the business in the société. It can &our vision to be put in place that if the executives adopt a new état d’spirit», éclaire Branko Sain, director académique. It précise that sustainable practices are also enseignées in the modules, more traditional l’école.

there is in all cases emergency à act. Rafael Matos-Wasem and Ivana Modena insist on this point: «C’is the new fa&case;it is to do business, it n’y not d’other alternative because we n’have a lot of time», alert Ivana Modena. «It is necessary to act à all échelles. And training plays in this sense a r&taxes;the essential» concluded Rafael Matos-Wasem.

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