The success of your business depends largely on the strength of your brand’s content marketing strategy.
If your organisation does not have a content marketing strategy, then it’s time to start implementing one in order to yield fruitful results.
Top Content Marketing Strategies To Develop Your Brand
Given below are most actionable steps to strengthen your brand’s content marketing strategy and increase return on investment (ROI).
Consider Your Overall Business Strategy
For any business to function properly, whether it is a small or large business, planning is always required.
While your text-based content lets you include important keywords naturally and helps you rank higher on the SERPs, the visual content, on the other hand, boosts that content further.Videos Keep the Site Visitors on the PageIf there is one performance metric that Google loves the most (among others) is Time on Page.
If your site visitors land on your website and leaves quickly after an average of 15 seconds, this indicates to Google that your content is of poor quality or irrelevant to the search topic.
Meanwhile, adding videos on your page might persuade the visitors to stick around for a little longer and decrease your bounce rate.Visual Content Helps Guide the Visitors Through Your ContentReading a 1500 words long blog post can easily become a boring task despite how well you have written it.
The best way to keep the readers moving through your content is to include elements such as screenshots and infographics to allow them to visualize the idea that you are putting forward and push them down the page further.Splitting your content by adding a few relevant visuals in between lets the readers to pause for a while and look at some infographics, videos, or other visuals instead of simply consuming the content.
Humans are naturally visual creatures, and they tend to grasp things better when presented in graphics.Google’s Machine Learning Is Learning How to Read VisualsWhile this isn’t official yet, it has become a well-known fact that Google is actively trying to learn to read visuals on web pages.
Google’s machine learning is becoming proficient in using shapes and other components to compare and understand what the visuals on your web page are portraying.Having said that, what else is left there to say?