The global mobile marketing market size is poised to reach USD 223.41 billion by 2025, progressing at a CAGR of 22.8% over the forecast period, according to a new study by Grand View Research, Inc. Mobile marketing is a promotional activity that helps to connect advertisers to end users through push notifications and emails, among others, that are sent directly to customers. Surging use of smartphones to access online content coupled with growing trend of location-based mobile marketing is projected to drive the global market over the forecast period. Moreover, increasing number of social media platforms and users accessing popular multimedia content on the internet, such as videos, audio, and text, are anticipated to propel the market over the forecast period.
Global Positioning Systems (GPS) and Radio Frequency Identification (RFID) technology are used by enterprises to acquire data about consumer preferences, which is further analyzed in order to target nearby customers by sending them notifications about relevant products and services. Furthermore, mobile devices are the largest source of digital data, and most of the data is accessed through social media platforms, web browsers, and mobile applications. Spiraling adoption of Artificial Intelligence (AI) and big data analytics in mobile marketing to monitor consumers’ preferences and deliver accurate insights to reach right customers is estimated to bolster the growth of the market over the forecast period.
Based on several surveys, more than 70.0% of enterprises are of the opinion that mobile devices have transformed their businesses and customer experience by enabling continuous interaction with customers and employees. Consumers are increasingly preferring online shopping owing to increasing penetration of smartphones.
Companies are highly focused on advertising their products and services through e-commerce channels. This has helped the retail segment to command a significant revenue share in 2018. Key players focus on mergers and acquisitions that will help to enhance their regional presence and target new customers across the globe. However, growing privacy concerns coupled with increasing use of ad blockers to avoid unwanted content can hamper the growth of the market over the forecast period.
Further key findings from the study suggest that:
- North America represented a significant revenue share of the global mobile marketing market owing to rise in the use of Over the Top (OTT) content and social media content along with the highest percentage of smartphone penetration
- The market in Latin America is expected to exhibit the highest CAGR over the forecast period owing to significant rate of smartphone penetration in Brazil and Mexico, along with high investment in improvement of network infrastructure.
- Increasing number of OTT content subscribers in Latin America is likely to create significant opportunities for industry players over the coming years
- Companies leveraging machine learning, AI, big data, and augmented reality technologies for high customer engagement through televising or displaying of ads are poised to help the market gain traction over the coming years
- Significant use of GPS and RFID technologies for location-based mobile marketing is projected to boost the growth of the market over the forecast period
- Key players are focused on collaborating with content service providers, which is likely to help target new customers and increase their regional presence.
Access full research report on global mobile marketing market: www.grandviewresearch.com/industry-analysis/mobile-marketing-market
In this report, our team offers a comprehensive analysis of Digital Marketing Analytics market, SWOT analysis of the most prominent players in this landscape.
Along with an industrial chain, market statistics in terms of revenue, sales, price, capacity, regional market analysis, segment-wise data and market forecast information are offered in the full study, etc.
Download Free Sample Report @ https://www.radiantinsights.com/research/global-digital-marketing-analytics-market-2020-2026/request-sample This report focuses on top manufacturers in global market, Involved the assessment of Sales, price, revenue and market share for each manufacturer, coveringAT Internet• IBM• Datorama• Adobe• Google• Oracle• Thunderhead• SAS• SAP• Optimove• Pitney Bowes• AgilOne• Origami Logic• FICO• ClickFox• Tinyclues On the basis of product, this report displays the Sales, revenue, price, market share and growth rate of each type, primarily split into• Social Platform• Mobile Video• E-commerce Platform• Mobile Search• Others By Application, this report focuses on Sales, Market share and Growth Rate of each application, can be divided into• SME (Small and Medium Enterprises)• Large Enterprise By Regions, this report splits global market into several key regions, with Sales, Revenue, Price and Gross Margin market share of top players in these regions, from 2014 to 2026 (forecast), like• China• USA• Europe• Japan• Korea• India• Southeast Asia• South America Browse Full Research Report with TOC @ https://www.radiantinsights.com/research/global-digital-marketing-analytics-market-2020-2026 Table of Contents Global Digital Marketing Analytics Market Professional Survey Report 20191 Report Overview1.1 Definition and Specification1.2 Manufacturers and Region Overview1.2.1 Manufacturers Overview1.2.2 Regions Overview1.3 Type Overview1.3.1 Social Platform1.3.2 Mobile Video1.3.3 E-commerce Platform1.3.4 Mobile Search1.3.5 Others1.4 Application Overview1.4.1 SME (Small and Medium Enterprises)1.4.2 Large Enterprise1.5 Industrial Chain1.5.1 Digital Marketing Analytics Industrial Chain1.5.2 Upstream1.5.3 Downstream 2.1 The Overall Market Performance(Volume)2.1.1 Social Platform2.1.2 Mobile Video2.1.3 E-commerce Platform2.1.4 Mobile Search2.1.5 Others2.2 The Overall Market Performance(Value)2.2.1 Social Platform2.2.2 Mobile Video2.2.3 E-commerce Platform2.2.4 Mobile Search2.2.5 Others Continued… Read all Reports of this category @ https://www.radiantinsights.com/catalog/ict About Radiant InsightsRadiant Insights is a platform for companies looking to meet their market research and business intelligence requirements.
It assists and facilitate organizations and individuals procure market research reports, helping them in the decisions making process.
The Organization has a comprehensive collection of reports, covering over 40 key industries and a host of micro markets.
In addition to over extensive database of reports, experienced research coordinators also offer a host of ancillary services such as, research partnerships/ tie-ups and customized research solutions.
Digital marketing agencyDigital marketing is a great way to reach your target audience and meet your marketing goals.
But it can be hard to find the right marketing company, so in I.t lab industry compiled this list of the best digital marketing agencies in Bangladesh that can help you market your business and reach your online marketing goals.Why do I need a marketing agency?You don't need to do everything yourself.
Marketing agencies are necessary to your success, not only because it frees up your time, but because you're able to outsource tasks that might be tedious or would take a lot of research.
This leads not only to less work for you but higher quality content.
What are the qualities of the best digital marketing agency in Bangladesh?The best digital marketing agency in Bangladesh has to be able to create a professional website that is responsive and updated.
They also need to offer the best in SEO, social media, email marketing, digital analytics, and more!How to find the best digital marketing agencies in Bangladesh?The search for the best digital marketing agency in Bangladesh is tough.
A digital marketing course can transform you into a successful digital marketer with expertise in the topmost digital domains like search engine optimization, pay per click, social media, digital analytics, email marketing, etc.
At Digital Kora, the Best Digital Marketing Training Institute in Bangalore provides advanced understanding and in – depth knowledge of all the domains of digital marketing.
It is the trendiest and newest skill that are seeking to acquire.
Therefore the search for “Best Digital Marketing Training Institute in Bangalore” is growing rapidly in demand.
We strongly believe that Digital marketing is not a course but it is much more, that is why we have started the Best Digital Marketing Training Institute in Bangalore with a mission of evangelizing it.
Digital Marketing is an opportunity to explore and recognize your skills and creative side.
