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The consumer potential of male consumers is full

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In the future, cosmetics market ps cosmetic container manufacturers competition will become more intense and diversified.0%. Videos of collaborations between brands and beauty bloggers. According to the GMV changes of online cosmetics brands in December, mainstream foreign high-end brands are generally growing strongly. Last year, the phenomenal level of attention and traffic caused by beauty KOL Li Jiaqi and Wei Ya made social e-commerce overnight a new dark horse in the cosmetics sales channel, including Xiaohongshu, Douyin, B Station, Taobao Live, and other platforms.0%, men's lipstick growth rate reached 278%.7%, which was significantly faster than the total retail sales of consumer goods in the same period.

The consumer potential of male consumers is full, and men's cosmetics have become New Blue Ocean, which also further broadened the cosmetics market. The top 10 brands in the comprehensive strength of women's perfume category are all occupied by European and American brands, which means that in the beauty perfume market, women's perfumes are still the mainstream choice of Chinese consumers. Among them, the growth rate of men's eyebrow pencils reached 214. The filing management system simplifies the import process and adds policy dividends for cosmetics imports.

With the implementation of a series of related policies and the increase in domestic consumer demand for high-end cosmetics, the rapid growth of the imported cosmetics market is stimulated, and at the same time, the polarization of domestic cosmetics companies is further exacerbated. Last year's hot segmentation with ingredients as the selling point The market is already expanding rapidly.

The "Report" pointed out that domestic cosmetics have a serious problem of marketing and light research and development, which has led local cosmetics brands to show insufficient product innovation and serious homogeneity situation. In the first 11 months of 2019, China's imports of cosmetics and skin care products were 209,227 tons, a year-on-year increase of 11. The total import value USD 8

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