The Interactive Advertising Bureau (IAB) today announced that David Cohen has been named President, the number two position at the influential digital marketing and media trade association, where he will focus on strategy, growth, and operational excellence. He will assume the role effective April 1, 2020, reporting to Chief Executive Officer Randall Rothenberg. Cohen is a widely respected advertising agency leader who, most recently, served as President, North America for MAGNA, Interpublic Group’s (IPG) centralized media intelligence, investment, and innovation arm martech news.
“David has been part of the digital marketing sector since its inception and has been instrumental in building organizations responsible for purchasing billions of dollars of digital media inventory annually. He brings not only a strong understanding of where our business is today, but where it is going and what’s necessary for it to thrive,” said IAB CEO Rothenberg. “His analytical abilities, persuasiveness, and client focus have been proven time and again. He has been deeply involved in almost every major IAB-led industry initiative, notably the Standard Terms and Conditions for Internet Advertising negotiations, and the Making Measurement Make Sense initiative (3Ms). David’s unique capabilities will help us dramatically increase our brand, agency, and publisher presence across all IAB activities, bringing all key stakeholders to the table. As a top member of the leadership team, he will continue to evolve IAB’s critical programs and events to advance our ability to set the agenda for digital marketing and media stakeholders.”
Troy Young, President of Hearst Magazines and Chairman of the IAB Board of Directors, said: “Balancing the complex and sometimes opposing forces inside our industry requires a deep appreciation for the strategic, technical, and public drivers of our ecosystem. David brings this in spades as an industry pioneer with years of perspective in media agency leadership roles. His knowledge and expertise are a huge addition to IAB and will strengthen our ability to lead the industry through this time of immense change martech.”
Cohen’s primary objectives will be to build more meaningful connections among publishers, brands, and agencies, increase IAB membership, and ensure the organization continues to serve as a central force for collaboration, agenda-setting, and leadership in the industry. He will oversee market-leading thought leadership in the evolving video and cross-screen measurement and attribution space. In addition, Cohen will be responsible for guiding IAB’s event strategy, ensuring that IAB gatherings educate, inspire, and lead the digital marketing and media sector.
Mindtree, a global technology services and digital transformation company, has been recognized by ISG as an archetype leader in digital transformation.
The ISG Provider Lens Next-Gen ADM Services Archetype Report highlights Mindtree’s capabilities in continuous testing, agile development, digital business dedication and vision and future investment martech news.ISG analysts specifically noted Mindtree’s capabilities in digital transformation.
The reporMindtree Named Market Leader in Digital Transformation by ISGt also describes the company as a noteworthy player in leveraging packaged software platforms and managed services.
Mindtree’s leadership recognition stems from its capabilities in agile development, where 65 percent of its staff are trained in Scrum, 15 percent in SAFe and 10 percent in Kanban.
Additionally, Mindtree’s dedicated digital business unit supports more than 100 clients across cloud, automation, mobility and AI martech.As a proof point to Mindtree’s continued dedication and investment in digital transformation, the report highlights the company’s Digital Pumpkin ideation center to help clients develop and refine innovative digital solutions, accelerators and tools.The ISG Provider Lens™ Next-Gen Application Development & Maintenance Services Archetype Report assesses service providers based on their capabilities to augment traditional ADM services with emerging technologies and methodologies — like agile, DevOps, automation, digital and modernization techniques — to deliver application outsourcing projects.
It also assesses provider capabilities in incorporating new approaches to develop and deliver applications that focus on business outcomes.“Our ability to deliver business-driving digital transformation services to our clients is a big differentiator for us,” said Manas Chakraborty, Global Head of Enterprise Service Lines for Mindtree.
Programmatic Display and Programmatic Advertising combines data driven and people based marketing with world class technologies to find the target audiences across any channel, any device using omni channel marketing and customer experience.
Global People Data Leadership, Data-Driven Marketing + People-Based Marketing, Effective Omni-Channel Experiences and Results.Our offeringsData Strategy, List services, Email marketing, Digital marketing, Direct mail marketing, Mobile marketing, Analytics, Creative.Data StrategyBlending data-drive marketing + customer-centric people-based marketing.
FrescoData blends data-driven marketing with the customer-centric approach of people-based marketing to achieve effective omni-channel experiences.
Our access to 10,000+ behavior, attitude, interest, propensity and demographic attributes across 100% opt-in, deterministic, known and compiled data – and the marketing technology to analyze audiences – guides our strategy.Data enhancementComprehensive data verification and correction, supplementation of records, FrescoData has one of the most advanced and flexible people data enhancement options.
We facilitate thorough address verification and correction, geocoding, web service-based address look-ups (for more than 100 countries), and data appends.
Our data enhancement experts are known industry leaders with a proven track of accomplishment in real time data enhancement and data verification.Data licensingLeverage the worlds largest consumer and business datadase, FrescoData has a comprehensive database of over 3.6+ Consumers and 200 Million Business Executives and Professionals across 100+ countries some of which you can license and install within your own servers if your corporate structure is to perform in-house verifications.
Lack of transparency: One of the biggest challenges with programmatic comes with the transparency of the ads, such as where they are being posted, their placement, who sees them, etc.
Some agency trading platforms have also been accused of concealing information about their margins.
However, as buyers become more vigilant, sellers are forced to employ measures to improve trackability and transparency.
The adaption of more secure purchasing methods is underway and is poised to help reduce losses due to digital fraud.
Lack of understanding: Knowledge and skills gap is quite understandable especially for a relatively new technology.
Metrics and measurement: A common issue with programmatic is the lack of access to accurate and detailed metrics to help marketers quantify the results of their ad campaigns.
