Automatic Content Recognition Market
The sudden challenges created by the ongoing COVID-19 are captured effectively to exhibit the long term growth projections in the MRFR report on Automatic Content Recognition Market. The growth sectors of the Automatic Content Recognition Market are identified with precision for a better growth perspective.
Automatic content recognition (ACR) is a method used in identifying songs or other media types via their unique fingerprint. The method is in-built in applications such as Shazam which provides users with substantial information on the artist without any text-based inputs. This can influence users purchase decision and be lucrative for the music industry. The global automatic content recognition market report by Market Research Future (MRFR) contains the latest insights and opportunities covering five major regions.
Market Scope
The global automatic content recognition market size can exceed USD 4,507.2 million by 2023, according to MRFR. This can be attributed to the deluge of consumer electronic devices integrated with the capacity to recognize content. Technological advances in digital fingerprinting and watermarking which facilitates seamless linking between devices, content, and viewers are projected to bode well for the market from 2017 to 2023 (forecast period).
Companies specializing in TVs and smart displays can capitalize on the technology to gain a higher consumer base. The lineup of content viewing experiences of consumers can be used to obtain considerable insights on likes and dislikes. It could be a platform for such software providers to place targeted Ads in order to gain consumer interest.
Industry News
Audience measurement metrics are key to discerning the success of campaigns. To this regard, PlaceIQ and Alphonso have partnered in 2019 to gain consumer location with respect to his/her viewing patterns. This can be used to link store visits with TV Ads and provide companies with data for placing targeted Ads. It relies on ACR for providing data which can give way to smarter media planning strategies.
Smart TVs have gained prominence owing to their high-quality display of content coupled with their collaboration with over-the-top (OTT) platforms. The inclination of consumers towards premium content has led to companies investing in gaining their viewing patterns. In 2018, Tubi TV, a U.S. streaming TV series provider teamed with Samba TV, a content recommendation engine, to gain insights through new measurement methods. The data can be used to transform viewing technologies of set-top boxes and furnish new data to OTT platforms.
Segmentation
The global automatic content recognition market is segmented by end-user and technology.
By end-user, the market caters to consumer electronics, advertising, media, and entertainment, broadcasting industry, gaming, industrial, education, and others. Among them, the advertising, media, and entertainment segment held the top position in the market and will dominate over the forecast period. This can be credited to rise in consumerism and advertising spends by companies attempting to enhance their brand.
By technology, the market is segmented into passive fingerprinting, digital watermarks, and speech recognition. Speech recognition is the fastest growing segment due to the popularity gained by intelligent personal assistants. Its integration in laptops, smartphones, and other consumer electronic devices is purported to boost the revenues of the segment.
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The global Automatic Content Recognition Market is very fragmented due to the presence of a various sizable number of players which forms a competitive environment.
The report entails all-inclusive information related to the newest market updates like new ideas, market size, opportunity, growth path and trends for the forecast period of 2021-2027 to realize competitive edge across the world.
This report also highlights various important strategic mergers and acquisitions, company overview, financial details, and therefore the latest development undertaken.The report also covers detailed competitive landscape including company profiles of key players operating in the global market.
The key players in the automatic content recognition market includes ACRCloud, Audible Magic Corporation, Audible Magic Corporation, Beatgrid Media B.V., Digimark Corporation, Kantar Media, Microsoft Corporation, Mufin, Nuance Communications, Shazam Entertainment, Signalogic, Veriton, Vobile Group Limited, and VoiceInteraction SA.
An in-depth view of the competitive outlook includes future capacities, key mergers & acquisitions, financial overview, partnerships, collaborations, new product launches, new product developments and other developments with information in terms of H.Q.Get more information on "Global Automatic Content Recognition Market Research Report" by requesting FREE Sample Copy at:https://www.valuemarketresearch.com/contact/automatic-content-recognition-market/download-sampleMarket DynamicsRising integration of advanced technologies in 2nd screen devices for enhanced viewing experience is driving the market growth.
Rising inclination of customer towards interactivity has opened new avenues for the broadcaster, content owner, advertising agencies and media and entertainment companies.This detailed market study is centered on the data obtained from multiple sources and is analyzed using numerous tools including porter’s five forces analysis, market attractiveness analysis and value chain analysis.
