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Top 5 Ways Landscaping Business Can Drive Customer Loyalty

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Bhupendra Choudhary
Top 5 Ways Landscaping Business Can Drive Customer Loyalty

As with most relationships, how well you know one another determines the level of success. Customer relations are no different but unlike the most of personal relationships, a company-customer relationship is off-balance—the company has to carry the relationship and facilitate a process that drives loyalty.

After all, the cost of acquiring a new client is 7 times higher than the cost of retaining the client. For a landscaping company, carrying the customer relationship requires a robust process that helps you manage all the customer touchpoints, spot effective and ineffective service behaviour, and get accurate forecasting.

Just like any other service-focused business, Landscaping companies have to be on the edge of service delivery quality in order to drive customer loyalty. However, the rising expectations of customers and field service operations cost create challenges for the business, making them seek help from technology such as landscape management software.

When we tried to delve deeper into how landscaping companies can drive customer loyalty by focusing on service quality and customer experience, without affecting profitability, we came across the following:

1. Make Excellent Service Delivery Your Priority

According to the 2015 Aspect Consumer Experience Survey, 76% of customers see customer-service as metrics to how the company value its customers.

Landscaping companies, are you listening?

Excellent service delivery shouldn’t be your specials for the day rather it should be your speciality. Your customers must recognize you for the quality of your landscaping services. To begin with, evaluate every customer touchpoints, and make sure that they are heard and assured instantly that one of your friendly, efficient, and helpful staff will resolve their problems.
 
In order to be quick and efficient in the service delivery, streamline your operations and manage your scheduling system to ensure that the right person with the right tools and skills serve the customers. You can use landscape management app to automate your scheduling system, avoid scheduling conflicts, and ensure the best use of every resource.

2. Listen to Your Customers

Every mind is unique, and so does the preferences. Where do your customers share their preferences? To learn about their preferences, you need to get into their social circles.
Check out their social profiles, collect more information about them during interactions, send your field service team to develop a rapport with them, and then finally come up with a strategy to serve them with the best you have for them.

Implement a highly effective feedback system to known how did they like your services, what areas do they think need improvements, and what did they like the most. You can use landscape business management software to collect, process, and share the feedback with concerned team members.
 
3. Remind Them About Your Existence

You don’t have to knock their doors every time you wish to remind them about you. You could remind them in more subtle ways, such as sending cards on their birthdays, or a simple reminder that on a specific date they have used your services and you would like to appreciate them, or you can send your regards on festive occasions. However, you must have customer information to make these reminders work for you.

4. Reward Your Customers

What could be a better way than rewarding your customers for their loyalty? Rewards are a token of appreciation-a small gesture to favour your clients. Set up a loyalty program, which includes giving coupons, discounts, and exclusive offers to your customers and see the benefits.

According to CrowdTwist, 76% of men and 72% of women are likely to purchase from a business that offers a loyalty program.

You can categorize your lawn care services and based on the pricing, type of services delivered, and the duration of time the client-association, you can offer discounts or coupons to get repeated business.

5. Win Them Back

If you are losing your customers, create a strategy to win them back. However, in order to so, you must know why they are leaving. Therefore, it is necessary that you be consistent in your communication with them, and make attempts to win them back in the future.

Ending

Happy, well-informed customers are key to success. So, the next time when you interact with them learn about their preferences and collect more information about them to transform your landscaping services based on their needs. Also, work on to streamline your operations and establish pathways to connect with them quickly and more effectively.

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Bhupendra Choudhary
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