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Who wrote Blue Ocean Strategy?

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Daf Magazine
Who wrote Blue Ocean Strategy?

In fact, it is simply a case of arr&stop, ter the compétition. This new finance in a company is based on an analysis of the best succès stratéin favour of the fifteen, lastères années and relies on the research of new spaces stratéstrategic inexplorés callés Blue Ocean. In contrast to the Océan Red, Blue Ocean nérequires: management, marketing, technology, sales, partners .It is coné for a will poweré innovation and création value

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