A lot of people want to trademark their business but cannot end up trademarking it due to the uncertainty and lack of knowledge about it. They do not know the advantages they can get from trademarking their business. That is why they are not willing to trademark their business and get the benefit from it.
On the other hand, when you know what you can get from trademarking your brand and business, you can take the chance and improve your business. Do you want to know the benefits? Of course, you do and that is why you are reading this article. Well, there are many advantages you can take from the trademarking your business, however, we are going to mention some of the main ones.
Increase revenue
Tell me, what is the main objective of a business? Well, as a business student, let me tell you. The main objective of a business is to maximize revenue. The more revenue you can generate, the better you can make a profit. And the more you can make a profit, the better you can do business. Now, when you have the trademark for your business, you can increase your revenue. You may ask how. Well, there are a lot of ways actually. When you trademark your business, you can gain more trust in employees, suppliers, and of course, customers.
Even if you have an app and trademark the app, people will trust you more. You may wonder how you can trademark the app, right. Well, you can do that. If you do not know how to do it, you can simply follow trademarkfactory to know details about the trademarking of the app. Other than that, when people trust your business or brand, they will buy more from you. Similarly, your supplier will deliver more when they will trust you. And when that happens, you can generate more revenue and thus more profit easily.
Increase asset
Do you know that goodwill and reputation are assets? If you do not know that then you are far behind from the smart people in the world. You will see all the top-level companies such as Apple, Microsoft, and others spend millions of dollars just to increase their goodwill and reputation. They do everything possible in order to gain more reputation and keep it. Similarly, if you want to increase your goodwill, you can use a trademark. When you have the R sign with your logo or brand name, it will improve the goodwill easily.
Infringement protection
Finally, you can have infringement protection. Frankly speaking, there are a lot of people out there who can copy your company name and sell a similar product easily. Even someone may pretend to be you and scam your business easily. To protect your business, you should trademark your business so that no one else can copy your brand name and offer the same thing as yours.
So overall, there are a lot of benefits of trademarking your business and you should do it.
The trademarking process is an invaluable legal tool worth its weight in gold.
Businesses use trademarks to prevent the unlawful usage of your unique branding elements like your name, logo, and tagline.
But how much does the whole thing cost?In this article, you will see a rough estimate of the cost of filing for a trademark and some other expenses you have to be prepared through along the way.
Comprehensive SearchA lot of trademarking websites suggest a search on existing trademarks but what you need to make sure that a comprehensive search is done as it gives you a better opinion of your brand name’s registrability.
Application ProcessUpon confirming the trademarkability of your mark, you can either file a brand name that you’re currently using or file one with an intent to use.A USPTO application process has 10 parts:Applicant’s name and address Applicant’s citizenship and legal entity Name and address for future correspondence (doesn’t necessarily have to be the same name of the applicant)The drawing of the desired mark (if you’re applying for a name, you only have to put the name you’re filing for)A thorough description of the markA specific list of goods and services covered by the trademark applicationThe class of services or goods you’re filing forExample of the mark in use as well as the date it was first used (if already in use)A signature from you or your authorized representativeGovernment fees for the number of classes included on the application3.
Filing Your ApplicationOnce you have all the requirements needed in your application, you can now move on to the actual filing process.
Having a trademark on your business components, or organization name is one of the thoughtful steps every business owner takes.
It is important to understand the factor in which trademark symbols will carry your legal authority for the world.
So that they can display to their customers that the business is working legally under rules and protection.
When you are working for your e-commerce business, you must first look at a trademark electronic search service; to have complete information regarding your mark.
Such as ®, ℠, ™, some of the most important trademarks, which are used for protecting products, services, and registering the names or logos.
Let us find out when we can use these marks.
In the present highly competitive economy, it is imperative for business firms, organizations, conglomerates, and startups to know and understand the importance of Trademark Registration for flourishing their businesses.
Trademark contravention is very usual because it has several grey areas when it comes to the interpretation of IP rights law.
Coca-Cola's trademark over its bottle's shape, and Fair & Lovely and Emami about its brand line Glow and Handsome are still sub judice.
- You are the registered trademark's owner, and a rival business starts utilizing your mark without registration.- You recognize that a rival business incorporates similarity in wrapping, color, product design, tag lines, brand name or logo, or any other differentiating element.
If you have noticed another business utilizing your trademark, below are some points that might help you to get some legal redressal; Look out the area of business of the infringing mark - This has to be your first step, as the basic test that courts use to look out if the 2 businesses utilizing an identical mark is whether It would cause indecision.- For instance, Kellogg's in the packaged food industry is a well-known mark, so another business in the same industry with the same name will potentially be taken as a trademark infringer, and that can make your argument stern.
- Nonetheless, even if the infringer brand does not belong to your industry, it can still be illusively identical to yours.
It would involve looking out how long they have been in this business.- Also, you should look out how long the violator has used the trademark.
