Brush Up Your Website and Save Money on Your Next Redesign
“Didn’t we just redesign our website?” The answer may feel like "Yes."
You've probably heard that around the office when you tell your CEO that it's time for a website redesign.
Experts say the lifespan of a website is about two-and-half years. That doesn’t seem like a long time, especially considering the time it takes to plan, design, execute and promote a website. After you complete a website redesign, you probably just want to be done with the site and move on to your next project. It’s tempting to ignore your website and let it be.
But that’s like having your teeth cleaned and then not brushing until your next checkup (yuck!).
Like a healthy smile can enhance your personal image, your digital presence has a measurable effect on your business's success.
Not sure if your customers are online? Studies show that more than 85 percent of shoppers research products online. Google reports more than 3.5 billion searches a day. Your customers are online -- and so are your competitors.
So how can you keep your website relevant as long as possible? Keep your website updated.
The good news is that unlike brushing your teeth, you don’t have to update your website twice a day. But maintaining your company’s website with optimized technical details and user-focused content should be a planned part of your workweek.
Why spend the time now? It could turn into cost savings later.
Websites: Part of a Healthy Business
A healthy website will give your business the best chance to be in the mix of the top search engine results. And give your customers a good user experience once they get there so they’ll stay (and come back).
With website design and algorithms changing often, it’s imperative that your website stays competitive. And that means a continual cycle of improvements.
1. Update Content
Update at least once a month: Add photos, videos, fresh content, swap out calls to action. Make sure your content adds value to your customers.
2. Add Calls to Action
What do you want your customers to do? Sign up for a newsletter or event? Call you? Download a report or infographic? Make it easy for users to do business with you and track each CTAs success.
3. Check Accessibility
Make sure your website meets accessibility standards. Are you adding alternative text and proper headers? Is your use of color appropriate? If you’re not sure, ask your developer for an accessibility audit.
Wait, there's more...
To see the next 3 strategies to extend the life of your website, visit LRS Web Solutions
Many people are confused between the concept of UX/UI.
User Interface or UI’s main objective is to add attractive elements to the app/website.
The whole idea is to provide an enjoyable, easy, and interactive interface to connect the user with the brand.
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Interactive designing principles involving the client in the process of search engine optimization.Active and optimized utilization of social media networking sites helping you tap the huge potential of prospective clients available online.Conducting keyword research and preparing all types of optimization strategies that will offer best results.Use information technology and all the advanced tools offered by it to improve your website on line.
On-Site Optimization On-site optimisation refers to the process of making your website appeal to both search engines and users.
It reviews and improves both the public face of your website and the behind the scenes coding and technical set-up that only search engines see.Off-Site Optimization Off-site optimisation is the process of promoting your website across the web.
The purpose is to build brand awareness, improve rankings in search engines and attract visitors from 3rd party websites.
It’s an on-going process – not a one-off, set and forget one.
