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The Path for Customer Experience in 2021

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Divami design
The Path for Customer Experience in 2021

2020 was truly a year of challenges and dramatic changes. The pandemic-induced lockdown helped to speed up the slow and steady evolution of digital transformation. Industries such as banking, healthcare, restaurants, retail, and entertainment woke up to the fact that digital capabilities are not just about differentiating – they’re capable of quickly adapting to overnight changes in market realities and consumer needs. Born out of necessity during the pandemic, 2021 is going to be the year of digital-first experiences. The same is true for CX or customer experience.

Take, for instance, retail and restaurants. They jumped to digital ordering and adopted contactless payment methods. Also, entertainment studios. They retooled their distribution to focus on online streaming. These dramatic shifts are only going to escalate and according to studies, it is estimated that post-COVID, about 59% of customers are more concerned about customer experience when supporting a brand or using an app.

What is customer experience and its importance for your business? 

Customer experience is the holistic perception of customers about their experience with an app, brand, or any business in general. It is the result of every single interaction that a consumer has with a business – from navigating an app or website to talking to customer service and getting the services or product that they ordered. Everything a brand does impact the perception of the customers. This is why delivering a great customer experience is massively important to solve business challenges. You cannot expect your customers to trust you if your app keeps crashing or your customer service is unresponsive.

Customer experience V/s customer service

It is easy to confuse customer experience with customer service. You might even be unknowingly using them synonymously. So, before digging into the 2021 trends of customer experience, let’s clear this confusion.

  • Customer service is a small, but vital part of CX. It refers to the various touchpoints within the experience where a consumer requests and gets help or assistance, whereas…
  • Customer experience is much larger than customer service. It refers to all the touchpoints and interactions that a customer will ever have with your business, whether it is the first time they ever heard about you on Google or in a blog to the time when they used your product, and so on.

So, now you know the secret to improving customer experience in 2021. If you need any help, UX designers from Divami are experienced and up-to-date with the market trends. You can check out the portfolio and get in touch.

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