What is the Scope of Jewelry Business in India?

India is a leading market for Gems and Jewellery. As per a report by indiafilings.com, there are over 2.5 million registered Jewellery shops, around 1,00,000 gold jewelers, and 4,50,000 goldsmiths in India. 96% of these jewelry shops are family-owned businesses.

According to a report statista.com, India’s Jewellery market volume amounted to 451 million units in 2020 and is expected to reach 511 million units by the end of 2021. These are a mixture of Brick and Mortar and online sales. According to the World Gold Council, if we talk about the online jewelry market, the industry will notice a significant push in the year 2021 and the years ahead.

The market has huge scope and is anticipated to grow exponentially in the coming days. However, while the big players have sufficient resources to grow their presence and leverage the benefits, the starters and independent sellers might face a little struggle. Just in case you fall in the latter category and are wondering how to start your Jewellery business from home, this blog may serve the purpose. So keep scrolling to explore further.

While big retail outlets will expand the online presence on one side, new players will also join the race. The same could be noticed when independent jewelry designers, who can’t invest in creating a retail outlet, are starting to run their jewelry business from home. Here, we’ll today learn about ways to start selling Jewellery from home and grow your business.

Starting a jewelry business at home is indeed a smart idea. This is a lot more cost-effective which can be eventually utilized to grow your digital footprints and revenue. You should keep in mind certain things if you are willing to start your business from home. There are ample resources available online to educate you about the same. Also, you may choose to take guidance from an expert. This can be done with a platform provider like Builderfly. They always have support experts that carry years of experience in the industry.

I hope the facilitated information helped you learn about ways to start and grow jewelry business online. Just in case there’s anything else, please feel free to leave your question in the comment section below. I’d be happy to answer.

Market and Promote

There are two ways to promote your home-based business. First is the traditional way, word of mouth, and second is the innovative and digital medium through various online marketing campaigns. I would say you should count on both. While word of mouth can be attained through your social circle and eventually the satisfied customers you attain, the latter will require a little analysis and management.

Digital marketing comprises various tactics, including social media campaigns, Google ads, email marketing, etc. Each marketing strategy has its own set of perks and considerations to attain them. I won’t say there’s rocket science behind it, but at some point, you might require guidance in context to things that should be kept in mind while promoting your online jewelry store.